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Kim Stevenson: "Unlocking Hidden Potential Through Big Data & Analytics"
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Kim Stevenson: "Unlocking Hidden Potential Through Big Data & Analytics"

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Kim Stevenson: "Unlocking Hidden Potential Through Big Data & Analytics" Kim Stevenson: "Unlocking Hidden Potential Through Big Data & Analytics" Presentation Transcript

  • Unlocking HiddenPotential ThroughBig Data & AnalyticsKim StevensonIntel Chief Information OfficerJune 12, 2012
  • 36Minutes
  • Increasing Number of ExamplesUPS Package FlowAllows UPS to increase its customer satisfaction, obviates theneeds of humans in route planning, increasing accuracy andefficiency, saves millions of miles and millions of gallonsData and Micro-Targeting Assists CampaignsBuilt a voter file that included voter history, demographic data, andpreferences to identify “persuadables” to targetPredictive Analytics to ReduceMaintenance CostsPredicted part failure rates and sent preventative maintenance crewsto anticipate issues*Other brands and names are the property of their respective owners
  • UNLOCKING THEPOTENTIAL
  • Value Creation ThroughADVANCED ANALYTICSDescriptiveDiagnosticPredictivePrescriptiveHINDSIGHTINSIGHTFORESIGHT
  • Value Creation ThroughADVANCED ANALYTICSDescriptiveDiagnosticPredictivePrescriptiveHINDSIGHTINSIGHTFORESIGHTFraudulentClaimDiscovery
  • Value Creation ThroughADVANCED ANALYTICSDescriptiveDiagnosticPredictivePrescriptiveHINDSIGHTINSIGHTFORESIGHTCut Post SiliconValidation by 50%Cut ProductTime to Market
  • Value Creation ThroughADVANCED ANALYTICSDescriptiveDiagnosticPredictivePrescriptiveHINDSIGHTINSIGHTFORESIGHTPersonalized UnitTesting by LeveragingHistorical InformationDecreaseCosts
  • Value Creation ThroughADVANCED ANALYTICSDescriptiveDiagnosticPredictivePrescriptiveHINDSIGHTINSIGHTFORESIGHTDrive ChannelCustomer EngagementsUsing AnalyticsIncreaseRevenue
  • Future Value Driving InitiativesSupport aggressive product launch schedules byeliminating further testing steps and moving defectidentification upstreamCut Time to MarketCreate a context-aware analytics engine to target offersand increase conversion rate to increase salesIncrease RevenueUnderstanding and adjusting UX based on usagebehaviors & patterns through data collection andanalysisImproved Productivity & UX
  • The Path toINSIGHTS• Start the Journey withQuick Wins• Move from Rear viewto Future Projections• Acquire and BuildSkills• Seek Causation notCorrelation
  • BE the CATALYSTtoUNLOCK thePOTENTIAL