Introducing COMMON
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Introducing COMMON

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COMMON: A New Brand of Capitalism -- Alex Bogusky, Rob Schuham (FearLess Cottage) and John Bielenberg (Project M) present COMMON, a collaborative brand for social entrepreneurs. ...

COMMON: A New Brand of Capitalism -- Alex Bogusky, Rob Schuham (FearLess Cottage) and John Bielenberg (Project M) present COMMON, a collaborative brand for social entrepreneurs.

Video presentation here:
http://fearlessrevolution.com/common

http://twitter.com/commonworks
http://facebook.com/fearlesscottage

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  • beautiful concept of a great idea. Share it!
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  • We are trying at the Klip Collective to break the mold and open new horizons.

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  • Interesting idea like many others that are popping up all around us. The true challenge is taking that great idea and getting everyone involved behind it to truly make it deliver upon the opportunity it presents. And for that, I wish you the best of luck!
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  • 1. CMINTRODUCING:A New Brand of Capitalism
  • 2. Something has changedDrop a stone in a bucket and the ripples radiateout. In a big enough bucket this expansion ofenergy seems endless. Until those ripples hitthe edge of the bucket. Then in an instant all thatenergy is moving in the exact opposite direction. 2
  • 3. Something has changedWe have hit the edges of our bucket, ourecosystem. What was frugal is now wasteful.What was once smart is now dumb. What wasonce business as usual must become businessas unusual. 3
  • 4. When the old ways begin to give way tosomething yet to be imagined, we have a choice.Live in the past,or get down tothe business ofimagining a future. 4
  • 5. We believe in commerceCapitalism is themost powerful forceon earth and has liftedbillions out of poverty.But it is in crisis. 5
  • 6. A brief history of powerAnd each former power goes to work for the new power. 6
  • 7. Walmart Norway Kuwait Bangladesh Costa Rica Ghana $408BEven Individual Corporations Rival NationsWalmart’s Revenue vs The 2009 GDP of Assorted Nations, Source: The World Bank 7
  • 8. Having the world wewant will not comefrom “voting” for it. 8
  • 9. 9
  • 10. We started simply enoughTo help individualsunderstand the powerthey have in the everydaychoices they make. 10
  • 11. “ Consumers are the largest economic group in the economy, affecting and affected by almost every public and private economic decision. Two-thirds of all spending in the economy is by consumers. But they are the only important group in the economy who are not effectively organized, whose ” views are often not heard. -John F. Kennedy 11
  • 12. FearLess 1.0With that in mind, we set out to create a newagreement between consumers and corporations. 12
  • 13. We soon realized we were not aloneHundreds of creative people began reaching out to getinvolved and to make a difference. But in what? 13
  • 14. “ Socio-productivity means being consistently able to create new industries, markets and categories, and segments that rivals consider “impossible,” flabbergasting them because they fly squarely in the face of industrial-age logic... to create markets and industries that orthodox capitalism is unable to serve... masters of socio- productivity -- create ultra-high- need-low-cost- economic arenas where the least well-off are made the most better-off. ” -Umair Haque 14
  • 15. We met a very important partner.Project M. Designers solving social problems with design. 15
  • 16. We cant solve problems using the same kind of thinkingwe used when we created them.”- EinsteinThinking wrong 16
  • 17. The same kind of thinking ... 17
  • 18. The potential of creativethinking. A to Shoe. 18
  • 19. CALLING ALL 26-YEAR-OLDS. Maximum brain power and life experience intersect at 26.  19
  • 20. Alabamboo800,000 acres of newdesign thinking 20
  • 21. We came to realize that we can do more thanapply pressure to the current system.Creative peoplemust play a part ininventing the newcapitalism. 21
  • 22. Our mission:Design a capitalismthat spreads loveand prosperity to allstakeholders. 22
  • 23. Can we radically scale?To create a livingnetwork that unleashescreativity to solve socialproblems. One thatincubates hundreds,or thousands, of locallygrown and supportedbusinesses workingtogether. 23
  • 24. We have come to believe that we can build...An open-sourceliving network fora new brand ofcapitalism. 24
  • 25. A living network that gives creative people:A chance to designand prototype thenew capitalism. 25
  • 26. The next question became:What components dowe need to build sucha living network, tofoster new forms ofbusiness, and toensure their success? 26
  • 27. “A new brand of capitalism.”We believe our living networkrequires 3 main functions: New New Capitalism Capitalism Community Out-cubator FearLess Revolution Media 27
  • 28. New Capitalism CommunityDefinition: A global network of supportPurpose: Increase reach and impactOur goal is no less than to spark a globalmovement. We aim to build a communitywhere designers, strategists, verticalexperts, celebs, capital, media, andanyone else with the credible talent to helpus to launch more new capitalism projects. 28
  • 29. New Capitalism Out-cubatorDefinition: A social venture launch padPurpose: To manufacture positive changeRapid, ground-up business creation. A newbreed of business - built on values thecommunity holds dear: transparency,sustainability, accountability. As the networkof businesses grow – branded alike – they willbe able to tackle even larger and morecomplex problems through shared data andbest practices.The Out-cubator process will:• Start companies• Buy/rebrand/restructure companies• Co-brand betas with other companies 29
  • 30. FearLess Revolution MediaDefinition: Aggregator and AmplifierPurpose: Inform and ignite positive changeOur expanded blog and web series will bededicated to making the community and out-cubated companies famous. Focusingbeyond the consumer/corporate agreementto create exposure for the new brand ofcapitalism projects. We will be reporting on afuture where fun and profitability come frommaking people, society and even futuregenerations better off. 30
  • 31. ? So what is our new capitalist brand? 31
  • 32. Benefiting people, communities, society, the environmentand future generations is the new advantage in business.Our new capitalist brandis about transitioningfrom competitiveadvantage tocollaborative advantage. 32
  • 33. Why a new brand paradigm:Because while Walmart,Nike, Starbucks, andWhole Foods areunlocking shared value bycollaborating with allstakeholders, their brandsare still limited by thelegacy of an old design. 33
  • 34. Google IBM Coca-Cola DisneyMcDonald’s 0 50 100 150 200 Brand ValueThis Matters Because Brands Are Very ValuableSources: Interbrand, Yahoo! Finance, numbers in billions USD 34
  • 35. Lost Value for us allToday, brand value andbenefit only accrues tothe company. Not tosociety. Not to theenvironment. Not tofuture generations. 35
  • 36. A brand that ? = isn’t an institution but is instead a living networkCan we do better? 36
  • 37. A brand that ? = provides collaborative advantage rather than competitive advantage?Can we do better? 37
  • 38. A brand that can ? = represent a new capitalist philosophy.Can we do better? 38
  • 39. A brand that ? = is open to all that agree to the community rulesCan we do better? 39
  • 40. Design a HUGE ? = brand for small progressive capitalistsCan we do better? 40
  • 41. Introducing COMMON:Common purpose,common goals, commonmeans, and commonvalues. A common brandto encompass products,businesses, and ideas ofthe common community. 41
  • 42. A brand that is= community designed. Community owned. Community directed. 42
  • 43. The Common Network Here’s how the process of spinning off hundreds of like-branded companies will work ...The COMMON The COMMON Community Out-cubator COMMON Media 43
  • 44. Our Process: COMMON Community Post it to the Community “I see a problem.” Discussion & Rating COMMON MEDIA OUT-CUBATOR 44
  • 45. Our Process: COMMON Out-cubator COMMON Capital Can Help the Entrepreneur Get Started Online Discussion COMMON __________ Generates New Created to Change Business Ideas $$$$ the WorldCOMMON COMMUNITY COMMON MEDIA 45
  • 46. Our Process: COMMON Media Foster Community Inspire the Make Famous Community OUT-CUBATOR COMMON COMMUNITY 46
  • 47. How the magic gets multiplied:The COMMONcommunityscales online 47
  • 48. 48
  • 49. 49
  • 50. 50
  • 51. 51
  • 52. 52
  • 53. A global brand and a huge library of brand elements Brand awareness far beyond that of any startup The business development= platform of the community A pool of best practices and wisdom within our businesses Experts in multiple fields of business A community of shared and supportive business values The buying power of the community 53
  • 54. How else do we manifest the COMMON Community?At FearLess,we like lotsof tangibility 54
  • 55. The COMMON LabThat little extra boost for the designer/social entrepreneur 55
  • 56. CM 56
  • 57. Want to play? Join the FearLess Force http://fearlessrevolution.com/fearless-force/ Follow @FearLessForce http://twitter.com/FearLessForce Like FearLess Cottage http://www.facebook.com/FearLessCottage Image Credits - http://bit.ly/fbxtPu