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Online Reputation Management - A Case Study
 

Online Reputation Management - A Case Study

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Online Reputation Management a case study on dominating the top 10 for your name or your brand. Your name and your brand are your greatest assets learn to protect them from online attacks.

Online Reputation Management a case study on dominating the top 10 for your name or your brand. Your name and your brand are your greatest assets learn to protect them from online attacks.

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    Online Reputation Management - A Case Study Online Reputation Management - A Case Study Presentation Transcript

    • Reputation Management Case Study Dominating the Top 10 for Your Brand Fionn Downhill | CEO Elixir Interactive 5425 E. Bell Road, Suite 145, Scottsdale AZ 85254 602.494.6326 866.734.9650 [email_address]
    • Before you start
      • Does your organization have integrity?
      • Does your organization have good intent?
      • Does your organization live up to its promises?
      • Does your organization get results?
      • Does your organization provide excellent customer service?
    • Before you start
      • If the answer to any of these questions is “NO”
      • then start there before a reputation
      • management program is put in place
    • General Advice
      • Perception is reality
      • Yahoo and MSN will show results before Google. Google takes longer to rank new assets (pages, sites, etc.).
      • Take an inventory of your assets before engaging in a reputation management campaign.
      • Be prepared to create new assets if the inventory is weak
      • Determine your risk tolerance before engaging in a reputation management campaign
      • Take care of your reputation before there is a problem, brands costs millions to build and can be destroyed over night by one malicious blogger
    • Case Study – Where we started
      • Engaged CEO of a financial services business
      • #1 result for clients name was lawsuit on Findlaw.com
      • No other results under their control in the top 10
    • Tactics - Websites
      • Added Bio page to corporate site
      • Created 5 additional micro sites with the name in the domain
      • Added unique themed content to all 5 sites
    • Tactics – Social Media
      • Linked In Profile
      • Naymz Profile
      • Squidoo Profile
      • Photowire Profile
      • Wikipedia profile
      • Created and tagged multiple press releases
      • Added videos to video sites
    • Linking Tactics
      • Created links to all assets
      • Monitored and tracked
      • Added new links on lagging sites
      • Monthly Reports
    • Results Today
      • 6 months to see stable results, very strong site to move, properties fluctuate as links acquired and age.
      • 8 months to move Findlaw out of the top 10
      • Entire top 10 in Google, Yahoo and MSN now under our control
      • Simple maintenance program in place
    • Thank You!
      • Fionn Downhill- CEO
      • Elixir Interactive
      • 602 494 6326 Ext 220
      • [email_address]
      • Twitter: @fionnd