Reputation Management
Case Study
Dominating the Top 10 for Your Brand

Before you start
• Does your organization have integrity?
• Does your organization have good intent?
• Does your organization live up to its
promises?
• Does your organization get results?
• Does your organization provide excellent
customer service?

Before you start
If the answer to any of these questions is “NO”
then start there before a reputation
management program is put in place

General Advice
• Perception is reality
• Yahoo and MSN will show results before Google. Google takes
longer to rank new assets (pages, sites, etc.).
• Take an inventory of your assets before engaging in a
reputation management campaign.
• Be prepared to create new assets if the inventory is weak
• Determine your risk tolerance before engaging in a reputation
management campaign
• Take care of your reputation before there is a problem,
brands costs millions to build and can be destroyed over night
by one malicious blogger

Case Study – Where we started
• Engaged CEO of a financial services business
• #1 result for clients name was lawsuit on
Findlaw.com
• No other results under their control in the top
10

Tactics - Websites
• Added Bio page to corporate site
• Created 5 additional micro sites with the
name in the domain
• Added unique themed content to all 5 sites

Tactics – Social Media
• Linked In Profile
• Naymz Profile
• Squidoo Profile
• Photowire Profile
• Wikipedia profile
• Created and tagged multiple press releases
• Added videos to video sites

Linking Tactics
• Created links to all assets
• Monitored and tracked
• Added new links on lagging sites
• Monthly Reports

Results Today
• 6 months to see stable results, very strong site
to move, properties fluctuate as links acquired
and age.
• 8 months to move Findlaw out of the top 10
• Entire top 10 in Google, Yahoo and MSN now
under our control
• Simple maintenance program in place