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Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
Marketing 3.0 - Ahmed Saif
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Marketing 3.0 - Ahmed Saif

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  • 1. 1
  • 2. School of e-MarketingAhmed SaifSchool Of eMarketing
  • 3. Modern Marketing is abouthow to influence the culture 3
  • 4. The History Of Marketing 4
  • 5. Marketing 1.0 5
  • 6. Product-Centric Marketing • Sell Products • Mass buyers • One to many with physical transaction need Objective Customers Interactions • 50S& 60s • People, Process, Physi • (Product Management cal Evidence, Public « 4Ps ») Opinion & Political • Product, Price, Place & Power Promotion Marketing More Ps Direction 6
  • 7. Marketing 2.0 7
  • 8. Customer-Oriented Marketing • Satisfy & • Smarter • One to One Retain the Consumer Relationship Consumer with Mind & Heart Objective Customers Interactions • « Segmentation • Brand Management Marketing Positioning » (Custom Management) Marketing Marketing Direction Direction 90s & 70`s & 80s (STP) 2000s 8
  • 9. PositioningPosition along many dimensions: • Product Attributes (Certs, with Retsin) • Product effects (Rembrandt gets teeth 5X whiter) • Price ("Budget Gourmet frozen dinners) • User (baby shampoo vs. gentle shampoo) • Usage (Coke in the morning) • Relation to other products (7 Up is the uncola) • Arbitrary ("Weekends are for Michelob") 9
  • 10. Marketing 3.0 10
  • 11. 11
  • 12. Values-Driven Marketing Marketing Customers: Direction: Objective: Interactions: Culture Whole Make the Many to Management human with world a many mind, heart How tobetter place collaboration & spirit influence the customer culture 13
  • 13. Marketing 3.0 Values 14
  • 14. Definitions Mission:Why your brand should exist in one simple statement Vision:Where your brand will going in the future Values:The Moral values that you Instill it in your employees in order to qualify them to achieve your mission 15
  • 15. Market the Mission to the Customers Offer a Transformation Mission Story that Moves People Customer Involvement 16
  • 16. Mission Examples Apple`s Mission: make the people enjoy the technology Google`s Mission:Make the world`s data more organized and accessible Facebook`s Mission: Make the world more connected Linkedin`s Mission:Connect the professional around the world 17
  • 17. Market the Values to the Employees 18
  • 18. Values Example Cultural Value Democracy ValueCollaborative Value Creativity Value Family Value 19
  • 19. BenefitsAttracting And Retaining Talents Back-Office Productivity Front-Office Quality 20
  • 20. Market the Vision to the shareholders 21
  • 21. Market the Vision to the shareholders Shareholders Seeks the Profitability, Returnability & Sustainability All the above comes from strongMission and supported by integrity values 22
  • 22. Benefits Shareholders Profitability Returnability Sustainability Higher Revenue HigherImproved Cost from new Corporate Productivity markets Brand Value opportunity 23
  • 23. Improved Cost Productivity Reducing Advertising Cost Significantly Reducing Product Development Costs Strong Values Makes the employees happier (more productive)Living the Values in everyday Reducing the Training Costs Reducing customer complaints costsReducing the costs & Risks associated with public backlash 24
  • 24. Higher Corporate Brand Value 25
  • 25. Higher Revenue from new markets opportunity Companies that practice marketing 3.0 are most welcome in developing countries.Governments will support the business in order to improve their people`s lives. Support from non governmental organizations. Sustainable practices earn customers admiration. 26
  • 26. Modern Marketing Action Steps 27
  • 27. Introduction Trust Stages 1- Self Word of Mouth2- Trusted Word of Mouth3- Normal Word of Mouth 4- Advertising Spam 28
  • 28. Purple Milk 31
  • 29. Step #1Be Remarkable 32
  • 30. The Magic Cycle of the Purple cow Get Permission Amplify the ambassadors Let the people milk your cow Recreate 33
  • 31. Step #2 Smart SegmentationWorldview - precise interest 34
  • 32. Step #3 Smart TargetingBy Digital Marketing 35
  • 33. Step #4Tell a Story That has compatibility withthe chosen worldview And playing around suitable Frame 36
  • 34. Step #5 Collect a Tribe(Modern Leadership) 38
  • 35. Golden RuleCustomer is King 39
  • 36. Platinum RuleAuthenticity is the Best Marketing 40
  • 37. Marketing 3.0 For better life 41
  • 38. Success Rules 42
  • 39. Modern Marketing Generation 43
  • 40. School Of eMarketing Internship Facebook.com.SEMinternship ***Modern marketing generation tribeFacebook.com/ModernMarketingGen *** Ahmed Saif Website www.Ahmed-saif.com 44

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