Create a profile – education, job history, summary, specialties, photo! LinkedIn tells you what you need to add to complete your profile. Take them to the Learning Center link to show basics.
Discussion: Connecting w/people you know vs. connecting w/people you don’t know. Which do you prefer?
This is where you head to the LinkedIn website to show students how to move around the site.
Demonstrate on the site how to do each of these things.
What are some other ways you can use LinkedIn for prospecting and developing business relationships?
Go to the apps page on LinkedIn to show where they’re located.
Go to company page of company you’re working with (if they have a company page)
Go to each company page and show the features.
Go to LinkedIn and show how to use these features.
Transcript of "LinkedIn For Business Marketing"
Social Media ToolsLinkedIn for Business Marketing<br />Faye E. Oney<br />Marketing Consultant<br />Jan. 19, 2011<br />
Has more than 90 million members in over 200 countries<br />Has executives from all Fortune 500 companies<br />Gets a new member every second<br />52% male; 48% female<br />39% are between ages 35-49<br />32% are age 50+<br />48% college grads; 27% post-grad<br />Sources: press.LinkedIn.com/about, http://www.booleanblackbelt.com/2010/09/linkedin-demographics-and-visitor-statistics/ http://www.quantcast.com/linkedin.com/demographics<br />LinkedIn – an online networking tool for business professionals<br />
Who is on LinkedIn?<br /><ul><li>Your friends and peers
Your current (and future) employer(s)</li></li></ul><li>Online resume-showcase your career/strengths/skills<br />Networking for business development/prospecting<br />Position yourself as expert in your field<br />Branding (individuals and<br /> companies)<br />Job-seeking- advance your career<br />Why should you be on LinkedIn?<br />
Getting started – the basics<br /><ul><li> Create a profile – Education, job history, summary, specialties, photo!
Settings – Adjust your settings to allow who can view your profile and connections.
For help, visit the Learning Center: http://learn.linkedin.com/new-users/</li></li></ul><li>Connect with people you know – peers, co-workers, clients, other professionals in your industry.<br />Ask for recommendations and recommend others.<br /> Connect with people you meet in your offline networks – professional associations, clubs, and other networking groups.<br />Send a personal message; not the standard invitation message that LinkedIn provides.<br />Build your network!<br />
Tips for engaging your network and positioning yourself as an expert<br />Update your status regularly; share an interesting link, article or blog post.<br />Join relevant groups in your industry.<br />Answer questions.<br />Start a discussion and contribute to others’ discussions.<br />Promote others in your network – their blogs, articles, successes, promotions, etc.<br />
Sales and Prospecting<br /><ul><li> Join groups your clients/prospective clients are members of.
Build rapport, answer questions, ask for opinions, start discussions, engage the group!
Ask for introductions to 2nd tier connections. </li></li></ul><li>Slideshare: Share your PowerPoint presentations<br />Box: Upload white papers, e-books, other documents<br />Amazon reading list: Show your network what you’re reading; write a book review<br />Blog link: Display your recent blog posts<br />Creative Portfolio Display: Showcase your portfolio<br />Apps for sharing your expertise<br />
Company PagesOpportunity to brand your business<br />LinkedIn currently rolling out a new company platform<br />New features:<br /><ul><li> Product and Service Spotlight – interactive banner ad
Customer recommendations module</li></li></ul><li>http://www.linkedin.com/company/dell/products<br />http://www.linkedin.com/company/hp-enterprise-services/products(This page was recently removed)<br />http://www.linkedin.com/company/zoocasa.com/products?goback=%2Ecps_1290188176016_1<br />Examples of Company Pages<br />
Profile settings – Once you set up your profile, change the URL to include your full name for better SEO (under Public Profile).<br />Rolodex feature – Input info from your contacts’ business cards directly into your contacts list.<br />Use the drop-down list to search for people or companies you want to do business with; groups you want to join; or jobs in particular industries.<br />Other Tips<br />
Questions?Thank you for your time!<br />http://FayeOney.com<br /> @FayeinCbus<br />http://www.linkedin.com/in/FayeStockOney<br /> firstname.lastname@example.org<br />
Create a LinkedIn profile if you don’t already have one.<br />If you have a profile, update it w/your photo, education, jobs, summary, specialties.<br />Build your network - Add connections, search names of people you already know; check your email list, rolodex, business cards, etc.<br />Join two or three groups in your industry and contribute to a discussion.<br />Get in the habit of opening LinkedIn every day. Update your status and share some interesting links.<br />Homework<br />
http://Press.LinkedIn.com/about<br />http://Learn.Linkedin.com<br />http://Lifehack.org<br />http://Mashable.com<br />Free webinars on LinkedIn every Wednesday:<br />http://learn.linkedin.com/training/<br />Resources<br />
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