Create a profile – education, job history, summary, specialties, photo! LinkedIn tells you what you need to add to complete your profile. Take them to the Learning Center link to show basics.
Discussion: Connecting w/people you know vs. connecting w/people you don’t know. Which do you prefer?
This is where you head to the LinkedIn website to show students how to move around the site.
Demonstrate on the site how to do each of these things.
What are some other ways you can use LinkedIn for prospecting and developing business relationships?
Go to the apps page on LinkedIn to show where they’re located.
Go to company page of company you’re working with (if they have a company page)
Go to each company page and show the features.
Go to LinkedIn and show how to use these features.
Social Media ToolsLinkedIn for Business Marketing Faye E. Oney Marketing Consultant Jan. 19, 2011
Has more than 90 million members in over 200 countries Has executives from all Fortune 500 companies Gets a new member every second 52% male; 48% female 39% are between ages 35-49 32% are age 50+ 48% college grads; 27% post-grad Sources: press.LinkedIn.com/about, http://www.booleanblackbelt.com/2010/09/linkedin-demographics-and-visitor-statistics/ http://www.quantcast.com/linkedin.com/demographics LinkedIn – an online networking tool for business professionals
Online resume-showcase your career/strengths/skills Networking for business development/prospecting Position yourself as expert in your field Branding (individuals and companies) Job-seeking- advance your career Why should you be on LinkedIn?
For help, visit the Learning Center: http://learn.linkedin.com/new-users/
Connect with people you know – peers, co-workers, clients, other professionals in your industry. Ask for recommendations and recommend others. Connect with people you meet in your offline networks – professional associations, clubs, and other networking groups. Send a personal message; not the standard invitation message that LinkedIn provides. Build your network!
Tips for engaging your network and positioning yourself as an expert Update your status regularly; share an interesting link, article or blog post. Join relevant groups in your industry. Answer questions. Start a discussion and contribute to others’ discussions. Promote others in your network – their blogs, articles, successes, promotions, etc.
Ask for introductions to 2nd tier connections.
Slideshare: Share your PowerPoint presentations Box: Upload white papers, e-books, other documents Amazon reading list: Show your network what you’re reading; write a book review Blog link: Display your recent blog posts Creative Portfolio Display: Showcase your portfolio Apps for sharing your expertise
Company PagesOpportunity to brand your business LinkedIn currently rolling out a new company platform New features:
Product and Service Spotlight – interactive banner ad
http://www.linkedin.com/company/dell/products http://www.linkedin.com/company/hp-enterprise-services/products(This page was recently removed) http://www.linkedin.com/company/zoocasa.com/products?goback=%2Ecps_1290188176016_1 Examples of Company Pages
Profile settings – Once you set up your profile, change the URL to include your full name for better SEO (under Public Profile). Rolodex feature – Input info from your contacts’ business cards directly into your contacts list. Use the drop-down list to search for people or companies you want to do business with; groups you want to join; or jobs in particular industries. Other Tips
Questions?Thank you for your time! http://FayeOney.com @FayeinCbus http://www.linkedin.com/in/FayeStockOney email@example.com
Create a LinkedIn profile if you don’t already have one. If you have a profile, update it w/your photo, education, jobs, summary, specialties. Build your network - Add connections, search names of people you already know; check your email list, rolodex, business cards, etc. Join two or three groups in your industry and contribute to a discussion. Get in the habit of opening LinkedIn every day. Update your status and share some interesting links. Homework
http://Press.LinkedIn.com/about http://Learn.Linkedin.com http://Lifehack.org http://Mashable.com Free webinars on LinkedIn every Wednesday: http://learn.linkedin.com/training/ Resources