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LinkedIn For Business Marketing
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LinkedIn For Business Marketing


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An overview of how to use LinkedIn for business networking.

An overview of how to use LinkedIn for business networking.

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  • Create a profile – education, job history, summary, specialties, photo! LinkedIn tells you what you need to add to complete your profile. Take them to the Learning Center link to show basics.
  • Discussion: Connecting w/people you know vs. connecting w/people you don’t know. Which do you prefer?
  • This is where you head to the LinkedIn website to show students how to move around the site.
  • Demonstrate on the site how to do each of these things.
  • What are some other ways you can use LinkedIn for prospecting and developing business relationships?
  • Go to the apps page on LinkedIn to show where they’re located.
  • Go to company page of company you’re working with (if they have a company page)
  • Go to each company page and show the features.
  • Go to LinkedIn and show how to use these features.
  • Transcript

    • 1. Social Media ToolsLinkedIn for Business Marketing
      Faye E. Oney
      Marketing Consultant
      Jan. 19, 2011
    • 2. Has more than 90 million members in over 200 countries
      Has executives from all Fortune 500 companies
      Gets a new member every second
      52% male; 48% female
      39% are between ages 35-49
      32% are age 50+
      48% college grads; 27% post-grad
      LinkedIn – an online networking tool for business professionals
    • 3. Who is on LinkedIn?
      • Your friends and peers
      • 4. Your co-workers
      • 5. Your clients
      • 6. Your prospective clients
      • 7. Your current (and future) employer(s)
    • Online resume-showcase your career/strengths/skills
      Networking for business development/prospecting
      Position yourself as expert in your field
      Branding (individuals and
      Job-seeking- advance your career
      Why should you be on LinkedIn?
    • 8. Getting started – the basics
      • Create a profile – Education, job history, summary, specialties, photo!
      • 9. Settings – Adjust your settings to allow who can view your profile and connections.
      • 10. Add your website, blog link, Twitter profile.
      • 11. For help, visit the Learning Center:
    • Connect with people you know – peers, co-workers, clients, other professionals in your industry.
      Ask for recommendations and recommend others.
      Connect with people you meet in your offline networks – professional associations, clubs, and other networking groups.
      Send a personal message; not the standard invitation message that LinkedIn provides.
      Build your network!
    • 12. Navigation
    • 13. Tips for engaging your network and positioning yourself as an expert
      Update your status regularly; share an interesting link, article or blog post.
      Join relevant groups in your industry.
      Answer questions.
      Start a discussion and contribute to others’ discussions.
      Promote others in your network – their blogs, articles, successes, promotions, etc.
    • 14. Sales and Prospecting
      • Join groups your clients/prospective clients are members of.
      • 15. Build rapport, answer questions, ask for opinions, start discussions, engage the group!
      • 16. Never push or promote your products/services.
      • 17. Ask for introductions to 2nd tier connections.
    • Slideshare: Share your PowerPoint presentations
      Box: Upload white papers, e-books, other documents
      Amazon reading list: Show your network what you’re reading; write a book review
      Blog link: Display your recent blog posts
      Creative Portfolio Display: Showcase your portfolio
      Apps for sharing your expertise
    • 18. Company PagesOpportunity to brand your business
      LinkedIn currently rolling out a new company platform
      New features:
      • Product and Service Spotlight – interactive banner ad
      • 19. Featured products/services
      • 20. Multimedia options
      • 21. Customer recommendations module
    • page was recently removed)
      Examples of Company Pages
    • 22. Profile settings – Once you set up your profile, change the URL to include your full name for better SEO (under Public Profile).
      Rolodex feature – Input info from your contacts’ business cards directly into your contacts list.
      Use the drop-down list to search for people or companies you want to do business with; groups you want to join; or jobs in particular industries.
      Other Tips
    • 23. Questions?Thank you for your time!
    • 24. Create a LinkedIn profile if you don’t already have one.
      If you have a profile, update it w/your photo, education, jobs, summary, specialties.
      Build your network - Add connections, search names of people you already know; check your email list, rolodex, business cards, etc.
      Join two or three groups in your industry and contribute to a discussion.
      Get in the habit of opening LinkedIn every day. Update your status and share some interesting links.
    • 25.
      Free webinars on LinkedIn every Wednesday: