LinkedIn For Business Marketing
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LinkedIn For Business Marketing

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An overview of how to use LinkedIn for business networking.

An overview of how to use LinkedIn for business networking.

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  • Create a profile – education, job history, summary, specialties, photo! LinkedIn tells you what you need to add to complete your profile. Take them to the Learning Center link to show basics.
  • Discussion: Connecting w/people you know vs. connecting w/people you don’t know. Which do you prefer?
  • This is where you head to the LinkedIn website to show students how to move around the site.
  • Demonstrate on the site how to do each of these things.
  • What are some other ways you can use LinkedIn for prospecting and developing business relationships?
  • Go to the apps page on LinkedIn to show where they’re located.
  • Go to company page of company you’re working with (if they have a company page)
  • Go to each company page and show the features.
  • Go to LinkedIn and show how to use these features.


  • 1. Social Media ToolsLinkedIn for Business Marketing
    Faye E. Oney
    Marketing Consultant
    Jan. 19, 2011
  • 2. Has more than 90 million members in over 200 countries
    Has executives from all Fortune 500 companies
    Gets a new member every second
    52% male; 48% female
    39% are between ages 35-49
    32% are age 50+
    48% college grads; 27% post-grad
    LinkedIn – an online networking tool for business professionals
  • 3. Who is on LinkedIn?
    • Your friends and peers
    • 4. Your co-workers
    • 5. Your clients
    • 6. Your prospective clients
    • 7. Your current (and future) employer(s)
  • Online resume-showcase your career/strengths/skills
    Networking for business development/prospecting
    Position yourself as expert in your field
    Branding (individuals and
    Job-seeking- advance your career
    Why should you be on LinkedIn?
  • 8. Getting started – the basics
    • Create a profile – Education, job history, summary, specialties, photo!
    • 9. Settings – Adjust your settings to allow who can view your profile and connections.
    • 10. Add your website, blog link, Twitter profile.
    • 11. For help, visit the Learning Center:
  • Connect with people you know – peers, co-workers, clients, other professionals in your industry.
    Ask for recommendations and recommend others.
    Connect with people you meet in your offline networks – professional associations, clubs, and other networking groups.
    Send a personal message; not the standard invitation message that LinkedIn provides.
    Build your network!
  • 12. Navigation
  • 13. Tips for engaging your network and positioning yourself as an expert
    Update your status regularly; share an interesting link, article or blog post.
    Join relevant groups in your industry.
    Answer questions.
    Start a discussion and contribute to others’ discussions.
    Promote others in your network – their blogs, articles, successes, promotions, etc.
  • 14. Sales and Prospecting
    • Join groups your clients/prospective clients are members of.
    • 15. Build rapport, answer questions, ask for opinions, start discussions, engage the group!
    • 16. Never push or promote your products/services.
    • 17. Ask for introductions to 2nd tier connections.
  • Slideshare: Share your PowerPoint presentations
    Box: Upload white papers, e-books, other documents
    Amazon reading list: Show your network what you’re reading; write a book review
    Blog link: Display your recent blog posts
    Creative Portfolio Display: Showcase your portfolio
    Apps for sharing your expertise
  • 18. Company PagesOpportunity to brand your business
    LinkedIn currently rolling out a new company platform
    New features:
    • Product and Service Spotlight – interactive banner ad
    • 19. Featured products/services
    • 20. Multimedia options
    • 21. Customer recommendations module
  • page was recently removed)
    Examples of Company Pages
  • 22. Profile settings – Once you set up your profile, change the URL to include your full name for better SEO (under Public Profile).
    Rolodex feature – Input info from your contacts’ business cards directly into your contacts list.
    Use the drop-down list to search for people or companies you want to do business with; groups you want to join; or jobs in particular industries.
    Other Tips
  • 23. Questions?Thank you for your time!
  • 24. Create a LinkedIn profile if you don’t already have one.
    If you have a profile, update it w/your photo, education, jobs, summary, specialties.
    Build your network - Add connections, search names of people you already know; check your email list, rolodex, business cards, etc.
    Join two or three groups in your industry and contribute to a discussion.
    Get in the habit of opening LinkedIn every day. Update your status and share some interesting links.
  • 25.
    Free webinars on LinkedIn every Wednesday: