Chapter ii

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Chapter ii

  1. 1. THE EVENT MANAGER
  2. 2. Objectives <ul><li>Explain the role of an event manager </li></ul><ul><li>List skills and competencies that an event manager must develop </li></ul>
  3. 4. <ul><li>An orchestra combines the power of several musical instruments into one dreamy melody. Each musician plays his/her piece, mindful of the beat, measure by measure, going with the flow of the music. At the helm of great orchestra is the CONDUCTOR – the master mixer of the tones, the master controller of sound. </li></ul>
  4. 5. The Event Manager concern AUDIENCE Clients, bosses, financiers, and a host of others who may have a stake in the event Main Others
  5. 6. task Information Gathering Concept Development Planning Coordinating Evaluation
  6. 7. Events are unique happenings Uncommon Distinct Inimitable Matchless irreplaceable
  7. 8. Events bring people together <ul><li>To enjoy with people and bringing them together </li></ul><ul><li>Must be able to work with other people who will help put the unique happening together </li></ul><ul><li>Should be able to get the best out of every member of the event team </li></ul><ul><li>Able to get desired feeling or reaction from everyone in the audience </li></ul>
  8. 9. Events have a purpose Able to draw cohesive plan Organize resource needed Put the plan into action Direct people towards common objective Evaluate the results
  9. 10. Event Manager also known as <ul><li>Catering manager </li></ul><ul><li>Conference manager </li></ul><ul><li>Director of events </li></ul><ul><li>Event coordinator </li></ul><ul><li>Conference planner </li></ul><ul><li>Conference planning manager </li></ul><ul><li>Conference services manager </li></ul><ul><li>Convention services manager </li></ul><ul><li>Director of conference services </li></ul><ul><li>Event producer </li></ul><ul><li>Meeting professional </li></ul><ul><li>Special event director </li></ul><ul><li>Special event planner </li></ul>
  10. 11. Job Description <ul><li>Meet clients to determine objectives and requirements for the planned event </li></ul><ul><li>Plan and develop programs, itineraries, budgets, and services according to the client’s requirements </li></ul><ul><li>Coordinate with the organizing committee and sponsors to plan scope and format of events, to establish and monitor budgets, or to review administrative procedures and event progress </li></ul><ul><li>Draft specifications and select suppliers for events requirements such as venue, accommodation, transportation, facilities, and equipment, catering, signage, displays, printing, event security, entertainment, and other special needs </li></ul><ul><li>Monitor event activities to ensure conformity to plan, compliance with venue regulations and local laws, and resolution of any problem </li></ul><ul><li>Check event bills for accuracy, and approve payment. </li></ul>
  11. 12. knowledge <ul><li>Process in planning, staging and evaluating an event </li></ul><ul><li>Principles and processes for providing customer services </li></ul><ul><li>Administrative and clerical procedures and systems </li></ul><ul><li>Marketing strategy and tactics </li></ul><ul><li>Business and management principles </li></ul>
  12. 13. Skills <ul><li>Proficiency (oral and written) in the language spoken by the client, target participants and local suppliers </li></ul><ul><li>Use of critical thinking to identify the strengths and weaknesses of alternative solutions </li></ul><ul><li>Coordination </li></ul><ul><li>Being aware of others’ reactions and understanding </li></ul><ul><li>Use of judgment and sensible decision-making </li></ul><ul><li>Actively looking for ways </li></ul><ul><li>Time management </li></ul><ul><li>Assessing performance </li></ul>
  13. 14. Abilities <ul><li>Creative and originality </li></ul><ul><li>Potential problem analysis and contingency planning </li></ul>
  14. 15. Assignments <ul><li>Interview the head of the special events or events management department of a hotel. Ask about their new scope of work, and their services now vary from that of their previous banquet department. </li></ul>
  15. 16. <ul><li>2. Search the Internet for job descriptions for the following event management positions: </li></ul><ul><li>Catering director </li></ul><ul><li>Convention service manager </li></ul><ul><li>Festival committee chairman </li></ul><ul><li>Political campaign manager </li></ul><ul><li>Bazaar manager </li></ul><ul><li>Wedding planner </li></ul><ul><li>Fund-raising event manager </li></ul><ul><li>University event manager </li></ul><ul><li>Compare and contrast job summaries for these positions. Which job responsibility is common for all? How do these positions differ? </li></ul><ul><li>What background and experience are typically required for the position? </li></ul><ul><li>From a and b above, what personal traits and skills must you develop to prepare yourself for a job as an manager? </li></ul>

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