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Mobile App Marketing 101: Tips to Market & Promote Your Event's App

Mobile App Marketing 101: Tips to Market & Promote Your Event's App



MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App." ...

MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."

Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.

Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.

This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com



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    Mobile App Marketing 101: Tips to Market & Promote Your Event's App Mobile App Marketing 101: Tips to Market & Promote Your Event's App Presentation Transcript

    • MOBILE APP MARKETING 101:Tips To Market & Promote Your Event’s App Featured Example:Winona Peach Festival Brought to you by the Mobile Experts at & Let’s get mobile
    • Helping You Market & Promote Your Mobile App• Congratulations on developing your very own Mobile App!• Choosing to go Mobile was the smart choice. You’re probably very excited about your upcoming or existing App, and now you want everyone else to be just as excited!• We’ve created this guide to provide mobile app marketing & promotion best practices that will help maximize your number of downloads, increase the level of app engagement, and help you get the most out of your App. We’re here to help …
    • Mobile App Marketing & Promotion Tips
    • Mobile App Promo Page• The mobile app promo web page is the “hub” for all information related to your App. It should be mobile-optimized and include the following: – Call-to-actions and links to your App in all the different app stores (Apple, Google Play, etc.) – QR codes and short links for quick access – Description of your event – Bullet-point List of key app features – Photo gallery with screenshots – Relevant links (e.g. Support URL) – Social media share buttons to spread the loveMyEventApps customers receive a free mobile apppromo page including QR codes and short links. 4
    • QR Codes & Short Links• QR codes and short links give fans QR Code immediate and direct access to your App. – QR codes are two-dimensional matrix barcodes that contain URLs. Users can immediately download your app by scanning the code with a QR code reader app. – Short links are essentially much shorter versions of your app page’s full URL. Users Short Link save a lot of time by simply typing in the short URL on their mobile web browser. http://bit.ly/WPFiph• Make it easier and quicker for fans to download your app by integrating QR codes and short links in all your app’s marketing materials. 5
    • Your Event’s Website• There is no better place to promote your mobile app than on your event’s website since this is where you will be getting the most traffic leading up to your event.• Make sure you feature your mobile app prominently across your website (e.g. banner on homepage, links in header and footer, blog, etc.). Include clear call-to-actions and link to the app promo page.• Today, at least 12% of web traffic* comes from a mobile device. Make it easy for mobile visitors to download your app by embedding a piece of device-detection code in your site’s HTML that will prompt mobile users to download your app.Source: http://www.marketingprofs.com/charts/2012/6941/web-traffic-via-mobile-up-102 6
    • Facebook• Promote the app to your Facebook community by posting status updates linking to the app promo page.• Facebook represents a great opportunity to not only promote, but to engage with your fans about the mobile app. – Show off the app’s features by sharing content from the app to Facebook (e.g. SouvenirCam) – Ask them questions, get their comments, and incorporate their feedback into next year’s version! 7
    • Facebook• Here are additional ways you can promote your App on Facebook: – Leverage the cover image to promote your app. Cover Image – The app’s icon fits perfectly as your page’s thumbnail image. – Include a link to the mobile app promo page in the “About” section. Tab – Create a custom tab to promote Mobile App your mobile app. – Invest in Facebook Ads to promote the app to your page’s fans as well as other people who would be interested. 8
    • Twitter• Promote the app on Twitter by regularly posting tweets linking to the app’s promo page. – Use the short links as they are perfect for Twitter’s 140 character limit on tweets. – Include relevant #hashtags (event, type, city) to increase your reach. 9
    • Twitter• Engage with people on Twitter. Ask them questions and feedback about the app. Monitor conversations and reach out! 10
    • Offline• Promote your app across all your offline marketing materials (e.g. print program, flyers, posters, etc.) – Include QR codes and short links so users can easily download your app on the spot. – Provide easy instructions on how they can download the app.• Market strategically. There is no better time for people to download the app than when they are waiting in line (e.g. for tickets, food, etc.). – Hint: tell them they can skip the line by buying tickets on the mobile app! 11
    • Photo Contest• Running a contest using the SouvenirCam feature is a GREAT incentive to drive app downloads, increase app usage, promote your event and engage with sponsors who can provide prizing. Example: Winona Peach Festival ran a “Commercial Extravaganza” contest requiring participants to share photos of their best peach festival smile for a chance to win great prizes sponsored by the event’s commercial vendors and exhibitors. 12
    • Press Release• Create and launch a press release to promote your App’s launch. – Find an interesting “hook” to attract readers. – Focus on your app’s key features and include screenshots of your app, QR codes and photos of your event. – Distribute to local media outlets and leverage your professional network. Example: http://www.prweb.com/releases/2012/8/prweb 9793169.htm• Press releases are a cost-effective way to create media buzz, raise awareness, drive traffic to your app’s promo page, and establish credibility. 13
    • Other Marketing & Promotion Tips• Email your fans, sponsors and partners. Include in newsletter.• Encourage app store ratings and reviews to boost its popularity.• Get sponsors on board who will help promote your app (we can help with this.)• Create your own free in-app cross-promotion network by reaching out to sponsors and partners who also have a mobile app.• Get staff or volunteers to demo the app live during the event.• Offer free Wi-Fi at your event so people can download the app even if they don’t have internet connection.• Offer something exclusive in your mobile app as an incentive to download (e.g. price discount, drink coupon, contest, video, etc.).• Create a video to promote your app. Host it on YouTube.• Run ad campaigns across mobile ad networks (e.g. AdMob), social networks (e.g. Facebook) and online (e.g. Google AdWords). 14
    • How MyEventApps Helps to Promote your App1. We automatically create an app promo page for all Silver, Gold and Platinum customers within 48 hours of app launch. The promo pages include QR codes and short links for your apps.1. We feature all our customers’ apps in our monthly newsletter, on www.myeventapps.com/customers, and we promote them across our Social Media channels (Facebook, Twitter.)1. For Platinum customers, we provide the photo contest feature, a Facebook app, and additional marketing support (e.g. promotional graphics, 1-on-1 support with a mobile app marketing expert.)We also write blog posts, launch press releases, and create case studiesfeaturing our customers on an ad hoc basis. 15
    • Additional Resources• For ongoing mobile app marketing tips:– Subscribe to our monthly newsletter: http://myeventapps.com/newsletter– Subscribe to our blog: http://myeventapps.com/blog/– Follow us on Twitter: http://www.twitter.com/myeventapps– Join us on Facebook: http://www.facebook.com/myeventapps• Apple App Store Download Badges & Guidelines– http://developer.apple.com/appstore/AppStoreMarketingGuidelines.pdf• Google Play Download Badges & Guidelines– http://developer.android.com/distribute/googleplay/promote/brand.html 16
    • We hope you found these tips useful! Special offer: use the promo code “APPMARKETING101” for a 10% discount on any MyEventApps package*. If you have any questions about this document – please contact us at info@favequest.com Wishing you success for your Event and Mobile App!*Valid until December 31st, 2012
    • About MyEventApps
    • Who We Are: FaveQuest, A Canadian SoftwareCompany, Is Revolutionizing The Mobile World WithMyEventApps,A Mobile App Solution Anyone Can Afford And Use Simple Online Dashboard Native Apps Web Apps iOS BlackBerry Android Mobile Web Site Web Widget (HTML5) Deliver end users the best possible Reach any mobile user & integrate experience & presence in app stores with existing websites
    • A Few Of Our Recent Customers… Just for Soccer Winterlude Canal Canada Council BikerQuest Laughs Canada Skateway For the Arts BlackSheep The Bronson FEO Shenkman Zaphod TEDxBurlington CentreRide for Dad Cracking Up Rogers Bayfest Elmdale House WestBen Hope Beach Tavern VolleyballCollingwood York Street Centrepointe Canmore Cisco Fergus-ScottishElvis Festival Spa Theater Festival Bluesfest FestivalAnd many more … http://myeventapps.com/customers
    • MyEventApps Highlights• Everyone can do it: just fill in forms and it’s live within days• Everyone can afford it: as low as $900/year• Make money from sponsors: Dynamic banner and other features for sponsor placement• Universal: Native iPhone, iPod, iPad, Android and Blackberry support + HTML5 Mobile Website + drop in web widget• Customizable: customize your graphics, icons and content thanks to an easy-to-use online dashboard• Integrated calendar: add events to phone’s calendar• Integrated social media: post events to Facebook, Twitter, watch YouTube videos, post photos• Integrated ticketing: link to any online box office and integrated click-to-call• Souvenir Cam: integrated camera with custom frames and sharing to Facebook and Twitter – great for contests “Because every event• Google map: includes GPS and directions deserves an app” http://myeventapps.com/take-a-tour/
    • Pricing http://myeventapps.com/pricing 22