Fauzia Burke: Speaker and Consultant

Fauzia S. Burke Founder & Presidentemail: fsburke@fsbassociates.comPhone: 908-204-9340 Speaker . Consultant Biography: Innovation: The last three systems to support it, and Fauzia Burke is the Founder years have seen a dramatic changed the tasks and and President of FSB change in the social media responsibilities to be most Associates, an Internet tools for promoting books and efficient. marketing firm specializing in authors online. FSB has creating online awareness for stayed ahead of these trends www.linkedin.com/in/fauzi books and authors. From the and has developed a new aburke companys inception in 1995, model for publicity called: www.facebook.com/fsburk Fauzia has been a trendsetter in Social Publicity. This e developing integrated online model integrates social twitter.com/fauziaburke marketing campaigns for media with publicity in a twitter.com/websnapshot authors and publishers alike. fundamental way. Since then FSB has reinvented Before starting FSB their online publicity Associates, Fauzia worked for campaigns, retrained the FSB Fauzia is a trusted advisor to John Wiley and Henry Holt. staff so every job is a social many in the publishing job, changed their in-house industry. Read Testimonials You can read Fauzia’s For more information, please visit: blog on Hufﬁngton Post www.fsbassociates.com

Referrals"Fauzia was enormously helpfulto us at Workman. She gave us the Hands On Consultingtools and the training we needed tofocus our online marketing efforts,in ways that will pay off for yearsto come."-- Bob Miller, Publisher, WorkmanPublishing“Fauzia immediately grasped whatmade us ‘us’ and never for amoment tried to change that, whichmade her advice actually useful.We never felt as if we were beingpushed into some social mediapigeonhole.”-- Susan Bolotin, Editor-in-Chief,Workman In 2010, Fauzia presented the • Assessed the current social“Fauzia Burke knows better than social publicity model to media efforts and helped toanyone how to utilize the broad and Workman Publishing. Bob make them much moresometimes confusing array of Miller found the presentation effectivedigital marketing tools on behalf of valuable and asked her to consult with Workman for • Instituted newbooks. She has highly specialized communication protocolsskills and knowledge that enable three months to help establish a new digital marketing team, and workﬂow between allher to harness the power of various team members and the rest their communicationinternet platforms – from Facebook processes, and systems for of the companyto Twitter, and everything in monitoring success. During • Established a social mediabetween. In addition, she knows her productive time at calendar to keep allhow to measure and analyze key Workman, Fauzia: elements of the digitalindicators of online success. She is marketing effortsfocused on results – and the fact • Conducted dozens of interviews with the coordinated.that she approaches internetmarketing from the perspective of a Workman staff to discover The program was verypublishing person makes her the key members who successful and the systems would be the “story-tellers” and team are functioninginsights especially valuable.” in the new digital marketing successfully since then.-- Walter Weintz, Chief Operating teamOfficer, Workman

Speaker Social Sales experience, contacts and love of books of your sales reps is a huge Social Sales is the integration untapped asset. Integrating thoseof Social Media and Sales. skills with the tools of social media makes for a powerful FSB was one of the first firms The last three years have combination. to promote books on the web,brought about a dramatic and is now one of the fewchange in the tools used to Fauzia will review the firms to offer online branding benefits of using LinkedIn, and social publicity campaignspromote books. However, the to publishers and authors.skills that are most important Facebook, YouTube and Twitternow go back to the beginning of for “talking up” your books, Unlike other social mediatime. In this compelling talk, connecting with authors, “gurus,” Fauzia is from theFauzia speaks about the benefits supporting booksellers, staying in book industry and has worked the “know” and promoting with publishers her entireof leveraging social media to career.help sell books. She explains why events in bookstores.social media has increased the Fauzia brings with her the There will be a quick reviewvalue of the company’s remarkable lessons she has of free monitoring tools likeexperienced sales reps. learned about the impact of Google Alerts, Tweetreach and all things digital on the sales Social media skills take a few others. and marketing of books.afternoons to learn and a coupleof months to master. Yet the Topics • Social Publicity • The Seven Steps to Digital Marketing Success • Elements of Online Branding • Social Sales • Personal Branding Advice for Authors Please contact me for fees: • 5 Easy Ways to Build Your Digital Reputation fsburke@fsbassociates.com 908.204.9340

Fauzia Burke: Speaker and Consultant

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