Marketing sociale 2013 worksheet per frequentanti

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Marketing sociale 2013 worksheet per frequentanti

  1. 1. “MARKETING SOCIALE” Giuseppe Fattori • Fattori G., French J., Blair-Stevens C., Guida operativa al marketing sociale., Worksheets. http://www.slideshare.net/Fattori/fattori-guida-operativa-al-marketing-sociale • Lagarde F., “Socratic Questioning Applied to Social Marketing”, Social Marketing Quarterly, 2013. http://campus.unibo.it/119865/ • Lee N.R., Kotler P, “10 Step in the strategic marketing planning process”, in . Nancy Lee, Philip Kotler Social marketing Influencing Behaviors for good (Fourth edition), Sage Pubblications, 2011: 37-54. http://campus.unibo.it/120282/ • Lagarde F, “Changing Transportation Behaviours”, Transport Canada, 2010. http://www.fcm.ca/Documents/tools/GMF/Transport_Canada/ChangeTranspoBeh aviours_EN.pdf

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