Communication Tips!
INTRODUCTION:    10 Days of activism started by Y-PEER, Youth Peer Education Network last year when    Y-PEER participated...
Therefore in 10 DoA 2011, we will organize several activities in around 50 countries     between 1-10 July 2011 to have mu...
10 Communication tips for the 10 DoA    Take a look at 10 DoA Communication’s objectives below, and make sure that1   your...
Assign a communication focal point and the national communication team.3   As you will see on step #4 , the “Communication...
o Online:  We have a huge base of online platforms; all you have to do is to take advantage  of it by sharing your great w...
   Email list servers:           Y-PEER TOT mailing list, your national mailing list, your organisation’s           maili...
5   Don’t forget to add the Logos!    For a good branding and better visibility make sure to use the logos!!!    All you h...
Let the promotion begin!8    You have ticked the entire above checklist!? Then what are you waiting for start    promoting...
9      Check your duties and accomplish your tasks before the deadline:         Deadline                          Task    ...
10   Time to evaluating the SUCCESS!2    How will you know if you have succeeded and met your objectives or not?     How a...
Annex 1 : Daily update Template                              Daily update template              Subject ( Name of the coun...
Annex 2 : Advocacy messages  I.    I SUPPORT “10 DAYS OF ACTIVISM!” HOW ABOUT YOU*?  II.   There are 1.8 billion young peo...
VII.   We call on governments and decision makers to take immediate action to       fulfil the commitments they have made ...
Annex 3 : Advocacy Tips:Set goals and objectives:The goal should be a broad statementthat provides a vision of the advocac...
Remember and think favorably about a          Anticipate who the oppositionvisit that had some personal                  W...
explanation if he or she has failed to        the opinion leader on good terms tofollow up on promises.                   ...
Annex 4 : Final 10DoA Report template                        10 Days of Activism campaign Report                          ...
- OtherDate of the activityBrief description    - What was the overall       objective?    - Where did it take place?    -...
the achievement of the activity?Related LinksFor example any related articles in 10DoA website or any social mediawebsite ...
Please describe the facilitated factors during implementing 10 DoA activities in yourcountryPlease describe the challenges...
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Communication Guide for 10 DoA

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This guide will help you to develop our activities better and to be involved in the campaign more effectively.

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Communication Guide for 10 DoA

  1. 1. Communication Tips!
  2. 2. INTRODUCTION: 10 Days of activism started by Y-PEER, Youth Peer Education Network last year when Y-PEER participated in the International Year of Youth [IYY] Strategy Meeting with several other youth organizations. The first 10 Days of Activism Campaign was organized in 2010 between 1 and 10 December and more than 25 national networks from Middle East, Central Asia, Eastern Europe, East Africa and Asia Pacific were part of the campaign. While the youth activists were mobilizing their peers to take action, Y-PEER International was bringing their voices to regional/international levels via all kinds of social media including Twitter, Facebook and the Y-PEER websites by posting photos, articles and young people’s video messages in different countries/languages. Also a joint statement was developed and later on translated to different languages and was disseminated at national levels during the 10 Days of Activism campaign throughout the national networks. It was noticeable and clear that the 2010’s campaign created a great synergy among young people from all the participating countries to work together to achieve their united goal simultaneously. Therefore they were able to partner with more organizations at local level and more enthusiastic to bring their voices to regional/ international level. Based on the last year’s campaign, 10 DoA was planned for 2011 as a platform of youth organizations and young people from many countries in different regions to raise their voices on youth SRHR needs and remind governments to take action on the issues they have committed. “We envision a world where Young Peoples Sexual and Reproductive Health and Rights, are fully realised and where youth can experience and celebrate their sexuality.” Y-PEER: Youth Peer Education Network. 10DoA: 10 Days of Activism. CFP: Communication Focal Point C4BW: Conversations for a Better World www.conversationsforabetterworld.com
  3. 3. Therefore in 10 DoA 2011, we will organize several activities in around 50 countries between 1-10 July 2011 to have mutual dialogues with our governments on their youth SRHR commitments, our needs and organize different activities, from street actions to trainings, to raise awareness on youth SRHR issues in our communities. All of these activities will be shared and promoted through social media to attract international society to local actions.Campaign’s Objectives:  To enable young people to advocate for their SRHR by providing trainings and resources.  To create mutual dialogue with governments in realization of youth SRHR needs.  To mobilize young people on the national level to deliver youth voice including those marginalized in regional /international areas through social media and events. We have developed the below 10 steps to help you for a useful use for the different available media tools and to coordinate better among your team members on how the work will be. Y-PEER: Youth Peer Education Network. 10DoA: 10 Days of Activism. CFP: Communication Focal Point C4BW: Conversations for a Better World www.conversationsforabetterworld.com
  4. 4. 10 Communication tips for the 10 DoA Take a look at 10 DoA Communication’s objectives below, and make sure that1 your national campaign’s objectives are in line with them!  To build awareness among young people on their SRHR especially for those who are not able to participate physically in the campaign through Media outlets.  To build the capacity of young people in advocacy and how to advocate for their SRHR.  To influence specific policies/ policymakers around youth SRHR.  To encourage participation among partners and young people who are the target group in the 10DoA.  To use different events as opportunities for communications on advocacy messages.  To mobilize young people around right-based global movement  To expand inclusiveness of youth voices including those of the marginalized Specify your target group!2 That’s great! As you have planned all the activities, now you need to make sure that it is targeting the people that you want them to be involved. Don’t forget to include:  Young people around the world 15-24 coming from all the different backgrounds.  Youth SRHR activists.  Policy and decisions makers. Y-PEER: Youth Peer Education Network. 10DoA: 10 Days of Activism. CFP: Communication Focal Point C4BW: Conversations for a Better World www.conversationsforabetterworld.com
  5. 5. Assign a communication focal point and the national communication team.3 As you will see on step #4 , the “Communication Mix” offers a variety of tools that allows us to contact a very large number of people, therefore you should choose very carefully specific people for specific tasks. As you will need to update your national website with all the events taking place, you can tweet about it and share photos on Facebook too! “We can also help you in this! all you have to do with your team is to assign a communication focal point (CFP) that will be in charge of providing us with daily updates on what’s going on during “10 DoA” in your country !” You will find a very easy form that the CFP can use to fill the details of your different activities in annex 1 CFP main tasks;  Sharing the press release with the national counterparts/partners.  Sending the daily updates of national “10 DoA” activities to the “10 DoA” international coordinators. Use our 10DoA Communications Mix!4 1- External Communications Mix o Press:  Press release – We have developed the press release; all you got to do is translate it into your local language and add the national activities contributions, and then share it with the different local media agencies.  Feature advisories/experts – through “10 DoA” and “C4BW” websites we will be hosting experts views on issues concern youth; all you have to do is promote for it and take a part in the conversations if you had the expertise or know someone who does!  Radio , TV – via News and features [on national level]  Y-PEER: Youth Peer Education Network. 10DoA: 10 Days of Activism. CFP: Communication Focal Point C4BW: Conversations for a Better World www.conversationsforabetterworld.com
  6. 6. o Online: We have a huge base of online platforms; all you have to do is to take advantage of it by sharing your great work on the national level so we can raise our voices to the regional and international level. The CFP will be sending the updates on daily bases to 10 days of activism coordinators on 10daysofactivism@gmail.com  10 DoA blog: www.10daysofactivism.com  Y-PEER websites:  www.youthpeer.org  www.youthpeerarabic.org  http://www.ypeerinaction.org www.conversationsforabetterworld.com Look up: YPEER.Network Look up: YPEER Look up: YPEER1Y-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  7. 7.  Email list servers: Y-PEER TOT mailing list, your national mailing list, your organisation’s mailing list.  Your website: weather it is your Y-PEER National website or your organisation websiteo Advertising  Online Banners – we will be developing 10 DoA cool banner that will be shared in all the above websites; make sure to post it on your national website.  The press release wide dissemination through a specialized website which will be promoting for the campaign’s press release.o Print-out/Publication: You can allocate budget for some print-outs to be distributed throughout your daily activities, of course make sure to add the campaign’s logos to whatever promos you will be using [check step #5], here are some examples:  Brochures  Posters  Letters  Leafletso Public Relations: We will use all available tools to exchange ideas and provide any help and support just send us your available dates and time and we will do the arrangements.  Telephone calls  Online meetings if needed. 2- Internal Communications Mix This Mix is for you, and will help you coordinate the campaign!  Conference calls – Skype  Face-to-face meetings with partners or policy makers and of course with your team members !Y-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  8. 8. 5 Don’t forget to add the Logos! For a good branding and better visibility make sure to use the logos!!! All you have to do is to download them from the links below:  Y-PEER logo: http://dl.dropbox.com/u/16217906/Y-PEER.jpg  10 DoA logo: http://dl.dropbox.com/u/16217906/10DoA%20Logo.jpg  IYY Logo: http://dl.dropbox.com/u/16217906/IYY.jpg and add them to any printed materials or to your website and other media outlets/platforms! If you are a Y-PEER national network, you can add your logo with the name of your country and if you are an organization of course you can add your logo. Advocacy messages:6 Check Annex2 P.S. Check the advocacy tips in Annex 3 Resources:7 The team of 10 DoA have been collecting different resources that we thought is beneficial and can give you help and guidance in the work you do ; we uploaded them on the below link. http://www.slideshare.net/FatmaHacioglu1 Make sure to regularly check it as we are uploading documents all the time ; and we would love to receive any useful documents from you ! Y-PEER: Youth Peer Education Network. 10DoA: 10 Days of Activism. CFP: Communication Focal Point C4BW: Conversations for a Better World www.conversationsforabetterworld.com
  9. 9. Let the promotion begin!8 You have ticked the entire above checklist!? Then what are you waiting for start promoting! How? Simply use all the available tools around you and here are some examples: Internal Promotion:  Through your organization’s local/regional/international mailing list.  Through your organization’s Facebook/ Twitter pages.  Through you local website, and other available media platforms. External Promotion:  www.10daysofactivism.com.  Internet banners.  Facebook fanpage, 10DoA event.  Twitter hashtags: you will need t use the following hashtags: #10DoA, #YouthChange.  Online paid/unpaid ads.  Celebrities’ videos: Y-PEER Celebrities will be recording video taped messages on the 10DoA themes; you can use these videos, and encourage your local celebrities to help you do the same on the national level. Not done yet....Keep going! Y-PEER: Youth Peer Education Network. 10DoA: 10 Days of Activism. CFP: Communication Focal Point C4BW: Conversations for a Better World www.conversationsforabetterworld.com
  10. 10. 9 Check your duties and accomplish your tasks before the deadline: Deadline Task Person in charge 18 June Send the name of the communication focal Y-PEER : FPC point in your country Partner organizations : Focal person. 22 June Translate the press release and add you Communication FP country contribution 25 June Submit your activity calendar to 10 DoA Y-PEER : FPC coordinators. Partner organizations : Focal person 29 June Disseminate the press release among the Communication FP local media outlets in your country. 1 – 10 July 10 DoA just started! Keep sending us Communication FP articles about your activities to be uploaded on 10 DoA blog! Don’t forget to update your national website, Facebook, Twitter... 11 July 10 DoA is over ; you should start working Y-PEER : FPC on the report to be sent on Aug 10th Max Partner organizations : Focal person Please note that the CFP have a big role here :)Note to the communication Focal Point:Create your national communication plan and divide the tasks among your team xmembers, this will facilitate the communication process during the 10DoA! Y-PEER: Youth Peer Education Network. 10DoA: 10 Days of Activism. CFP: Communication Focal Point C4BW: Conversations for a Better World www.conversationsforabetterworld.com
  11. 11. 10 Time to evaluating the SUCCESS!2 How will you know if you have succeeded and met your objectives or not? How are you going to evaluate your success? What performance indicators and evaluating measures will you use? Its important to assess your strategy/project so that any changes, if necessary, can be made when engaging in a similar strategy/project in the future. External  Have you achieved your objectives (i.e. raise funds, create awareness...etc)?  Did you reach the right audience?  Did you use the right tools?  Were decisions taken as a result?  Did you come in on budget? If you didnt, why not?  Etc Internal  Did you reach the right people within the organization?  Did they understand what the message was - did they do what had to be done?  Did you use the right tools?  Etc Y-PEER: Youth Peer Education Network. 10DoA: 10 Days of Activism. CFP: Communication Focal Point C4BW: Conversations for a Better World www.conversationsforabetterworld.com
  12. 12. Annex 1 : Daily update Template Daily update template Subject ( Name of the country + date + title of event)1- Type of the event ; (PE session , street action , theater play …etc)2-Short description about the event (what was it about , where , who attended,the main activities …etc )3-What was the aim of the event?4-How many people were involved?5-Mention any Media that was involved6-Other comments or reflections on the event7-Add a picture – the caption includes the date and place Send it 10daysofactivisim@gmail.comY-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  13. 13. Annex 2 : Advocacy messages I. I SUPPORT “10 DAYS OF ACTIVISM!” HOW ABOUT YOU*? II. There are 1.8 billion young people in the world today, who make up 1/3rd of the world’s population. Below 90% of them live in developing countries – a number that will increase in the next 20 years. III. Celebrity 2: If you are a young person who has something to say about issues you’re facing in your community, PLEASE JOIN the Y-PEER „10 Days of Activism” campaign. For more information on how you can involved, please log on to www.10daysofactivism.com IV. 10 years ago, during UNGASS, all of our governments committed to make strategies and recognize the importance of youth involvement in HIV/AIDS issues among many other areas. However, there is a big gap between commitments and reality. If you are a decision-maker, government official or partner and want to see how you can turn YOUR commitments into actions, please log on to www.10daysofactivism.com | If you want to see how young people are leading the change in their communities, please log on to www.10daysofactivism.com V. The realization of young people’s right to the highest level of physical, mental and social health, of which sexual and reproductive health and rights is an essential component, must be prioritized in order to achieve international development goals and commitments. VI. Our vision is based on the Human Rights of all people and commitments set out in the agreed global development targets, particularly those outlined in the International Conference on Population and Development Programme of Action and the Millennium Development Goals.Y-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  14. 14. VII. We call on governments and decision makers to take immediate action to fulfil the commitments they have made and to young people on the global stage by:  Implementing the goals and objectives of the International Conference on Population and Development Programme of Action  Achieving the Millennium Development Goals.  Adhering to the rights-based approach of the UNGASS Declaration of Commitment on HIV/AIDS  Ratifying and Undertaking measures to end discrimination according to the Convention on the Elimination of All Forms of Discrimination against Women  Ratifying and Upholding the Convention on the Rights of the Child  Implementing the Beijing Declaration and Platform of Action*WHAT WILL YOU BE AFFIRMING WHEN YOU SUPPORT 10 DAYS OF ACTIVISM;  All young people globally have access to affordable and safe health care services that incorporate the needs of young people and uphold the right to confidentiality, to be free from judgement and provide for the specific needs of marginalised young people;  The diverse needs and realities of young people are included in all programme and policy development;  Young people are actively and effectively participating in the development of programmes and policy and decisions that effect their lives and that they are supported as leaders of change;  All young people have access to comprehensive sexuality education and evidence-based information both in and out of school;  Young people are free from stigma and discrimination based on any ground including; sexuality, sexual orientation, gender, HIV status, marital status, migrant status, religion or ethnicity.  Young people and youth led organizations are supported and their capacity built to ensure their meaningful participation in decision making processes that affect their lives;Y-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  15. 15. Annex 3 : Advocacy Tips:Set goals and objectives:The goal should be a broad statementthat provides a vision of the advocacy but too much information will onlyefforts’ anticipated accomplishments. confuse the message and dilute theObjectives should have a clear time point, especially if the opinion leader’sframe, and be measurable and realistic. time is limited.Target efforts: Assess which opinion Be prepared: As a part of preparation,leaders’ agreement and support will be try to determine the opinion leader’snecessary for the advocacy campaign position on the issue. The positionto reach its goals. Decide whom to can be discerned through commentsapproach and in what order. Start with he or she has made, the kind of eventspeople who are very supportive and the leader attends, his/her politicalmove on to those who are somewhat affiliation, and past policy decisions.supportive or undecided in their views. Working within a network helps withBe sensitive to any opinion leaders this research, because at least onewho should be approached very early organization will be likely to have hadin the campaign. some contact with the opinion leader. Explore the opinion leader’s personalBe gracious and respectful: Always connections with youth: is he or she abegin by thanking the opinion leader parent, uncle, aunt, or grandparent offor his or her time. Opinion leaders adolescents? Design a persuasivewho support adolescent reproductive approach that is based on knowledgehealth may be taking a controversial about the leader’s followers, views,and difficult position in the community. background, and interests. DifferentSincere thanks will be greatly arguments compel and move differentappreciated. people. Role playing what to say at the meeting and how to respond toBe professional: Be professional in possible comments will help inboth dress and manner. Avoid preparations.criticizing other leaders, public figures,or organizations. Make a personal connection: Let the opinion leader know about friends,Be focused: Talk only about one relatives and colleagues in common.subject in the visit or letter. Advocates A personal connection may make thefrequently feel they have to share as difference in the effectiveness of themuch information as possible with a visit. Leaders are often more likely toleader,Y-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  16. 16. Remember and think favorably about a Anticipate who the oppositionvisit that had some personal Will be and what their positions are.connection to them. Discuss with the opinion leader the potential arguments of the opposition,Be an information source: Some and why the leader should not supportopinion leaders have so much to think that position. When there isabout that they cannot focus too long opposition, the ability to anticipateon any one issue. They may not be as criticism and defend the issue willinformed as they would like to be, so make a difference.fill the information gap. Encourageleaders to ask questions about the Acknowledge when more informationissue. Do not imply that the leader is is needed: If an opinion leader wantsnot intelligent or knowledgeable. information that is not available,Instead, be helpful and informed. or asks something not known, admit a lack of knowledge. Then, offer to getTell the truth: There is no faster way to the information he or she is looking forlose credibility than to give false or and do so as quickly as possible aftermisleading information to an the meeting.opinion leader. Make a specific request: Walk in knowing exactly what the opinionKnow who else supports the issue: leader will be asked to do in supportOpinion leaders like to know which of the issue. For example, advocatesother leaders and organizations might request that the leader put hissupport the position. Providing this or her name on a letter, change ainformation illustrates support and school policy, answer a question, makemay provide the opinion leader with a public endorsement, or supportadditional reasons to support the increased funding for youth programs.position. When possible, bring Ask directly and attempt to get a directcommunity members—including answer.young people—on visits to leaders. Follow up: Find out if the opinionKnow who disagrees with the issue: leader did what he or she committedThe opinion leader may be faced with a to doing. Send a letter of thanks afterdifficult decision if another powerful the conversation, and restate theinstitution or individual opposes the position. Thank the leader for anyissue. supportive actions. Politely ask for anY-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  17. 17. explanation if he or she has failed to the opinion leader on good terms tofollow up on promises. permit working with him or her again. Do not argue heatedly, and neverDo not create enemies: It is easy to get threaten a leader. Even if he or sheemotional over strongly felt issues. Be opposes this issue, the opinion leadersure to leave the relationship with could be a strong supporter on another!Y-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  18. 18. Annex 4 : Final 10DoA Report template 10 Days of Activism campaign Report 1 – 10 July 2011Name of the organization:Country:Report submitted by:Date of submission:General guidelines - Please submit one report for all the activities undertaken the 10 DoA in your country. - When answering the questions try and be as specific as possible. Use examples and/or additional documentation wherever appropriate, and possible (for example, reports, evaluations, monitoring mechanisms, feedback from participants and/or partners, etc.). - Please do not hesitate to contact us if you have questions regarding the information requested, format, etc..on 10daysofactivism@gmail.com - Dead line for submitting the report Is the 10th of Aug 2011 - Activities SummeryActivity number 1Activity titleType of activity:For example : - Peer education sessions - Visiting local government officials - Theater Play - seminars/workshops/panels - March, concert, street action.Y-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  19. 19. - OtherDate of the activityBrief description - What was the overall objective? - Where did it take place? - partners - what did it involve, etc.Number of participantsImpact of the ActivityWhat were the results identified forthe achievement of the activity?Related LinksFor example any related articles in 10DoA website or any social mediawebsite about the activityActivity number 2Activity titleType of activity:For example : - Peer education sessions - Visiting local government officials - Theater Play - seminars/workshops/panels - March, concert, street action. - OtherDate of the activityBrief description - What was the overall objective? - Where did it take place? - partners - what did it involve, etc.Number of participantsImpact of the ActivityWhat were the results identified forY-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  20. 20. the achievement of the activity?Related LinksFor example any related articles in 10DoA website or any social mediawebsite about the activityPlease continuo with the number of activities your country has conducted. - Utilize internet activities Number Related feedback via Related Links of comments box viewersSocial Media Sites(Facebook , Twitter ,…)National website – ifavailable -BlogsProduced orrecorded films ormessagesOther (please specify) - Distributed communication materials Type of material Number of distributed items For example; brochures , T-shirts , posters …etcY-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com
  21. 21. Please describe the facilitated factors during implementing 10 DoA activities in yourcountryPlease describe the challenges you have faced during Implementing 10 DoAWhat are the financial resources that supported your activities – if any -? Have youcoordinated any fund raising activity?Please add your recommendations for any upcoming similar activities and any otherthoughts Thank you for submitting the report on time! Y-PEER: Youth Peer Education Network.10DoA: 10 Days of Activism.CFP: Communication Focal PointC4BW: Conversations for a Better World www.conversationsforabetterworld.com

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