By Fatima Iftikhar
Codes & Conventions of a
List Of Codes & Conventions
Logo: A logo is used to show the name of the publishing company or the newspaper itself.
Slogan: A Slogan is a catchphrase for a newspaper something that can easily be identified with a
Masthead: The tittle of the newspaper.
Headlines or Crossheads: Tittle of the story which also helps locating a particular story.
Bylines: Credits/the reports name.
Date line: The date or information like website address and the issue number etc. allocated with the
mast head in small font size.
Lead Story: This is seen as the most important story featured in the newspaper and this will be the
most coverage. The story will also be of interest for the audience.
Lead Paragraph: A Lead paragraph is at the beginning of an article and it provides the readers with
information on what the article is about.
Images and captions: Images related to the story with a small heading usually placed at the bottom
border of the image.
Columns: They help to display text in a neat and a representable manner across the page in order
to make it easier for the reader to read it.
Reversed Type: A white or light color type font placed on a black back ground.
Kicker: Headlines in smaller fonts which are often underlined.
Hammer: Large headline place above the main headline of the page.
Deck: Summery of articles and stories usually at the edge of the newspaper.
Font Types, Colors & Sizes: The Style chosen particularly for a newspaper as its signature font it
after some times becomes its signature.
Initial & Drep Caps: Stylize the text into something different.
Pull Quotes: Quotes within an article to attract the readers e.g. advertisements
Push Quotes: Awareness Quotes, A Quote to repel the readers to do a particular thing e.g.
Smoking, taking drugs etc.
Display Advertisement: This is an advertisement included in a newspaper which includes writing
about the service or product and along tis will be a photo.
Small Advertisement: This is a different and a less important advertisement then the Display
History, Ideology & Dissection
5 Different Local News