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Codes & conventions of a newspaper
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Codes & conventions of a newspaper


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  • 1. By Fatima Iftikhar Codes & Conventions of a Newspaper
  • 2. List Of Codes & Conventions  Logo: A logo is used to show the name of the publishing company or the newspaper itself.  Slogan: A Slogan is a catchphrase for a newspaper something that can easily be identified with a newspaper.  Masthead: The tittle of the newspaper.  Headlines or Crossheads: Tittle of the story which also helps locating a particular story.  Bylines: Credits/the reports name.  Date line: The date or information like website address and the issue number etc. allocated with the mast head in small font size.  Lead Story: This is seen as the most important story featured in the newspaper and this will be the most coverage. The story will also be of interest for the audience.  Lead Paragraph: A Lead paragraph is at the beginning of an article and it provides the readers with information on what the article is about.  Images and captions: Images related to the story with a small heading usually placed at the bottom border of the image.  Columns: They help to display text in a neat and a representable manner across the page in order to make it easier for the reader to read it.
  • 3.  Reversed Type: A white or light color type font placed on a black back ground.  Kicker: Headlines in smaller fonts which are often underlined.  Hammer: Large headline place above the main headline of the page.  Deck: Summery of articles and stories usually at the edge of the newspaper.  Font Types, Colors & Sizes: The Style chosen particularly for a newspaper as its signature font it after some times becomes its signature.  Initial & Drep Caps: Stylize the text into something different.  Pull Quotes: Quotes within an article to attract the readers e.g. advertisements  Push Quotes: Awareness Quotes, A Quote to repel the readers to do a particular thing e.g. Smoking, taking drugs etc.  Display Advertisement: This is an advertisement included in a newspaper which includes writing about the service or product and along tis will be a photo.  Small Advertisement: This is a different and a less important advertisement then the Display advertisement.
  • 4. History, Ideology & Dissection of 5 Different Local News Paper’s
  • 5. The News History & Ideology
  • 6. Masthead Headline Date Line Image Display Advertisement Columns Deck Bayline Reversed Type Lead Column Small Advertisement
  • 7. Jung Newspaper History & Ideology
  • 8. LOGO & Masthead all in one. SLOGON Headline Credits Date Line Lead Story Lead Photograph Images & Captions Columns Reversed TypeHammer
  • 9. Pakistan Today Newspaper History & Ideology
  • 10. Masthead Headline Credits Date Line Lead Story Columns Reversed Type Kicker Deck
  • 11. Dawn Newspaper History & Ideology
  • 12. Headline Masthead Date Line Sub Headings Bay Line Lead Story Lead Paragraph Reversed Type Images Columns Deck Display Advertisement
  • 13. The Nation History & Ideology
  • 14. Small Advertisements Masthead Heading Subheading ColumnsDate Line By Line Lead Story Deck Images Reversed Type
  • 15. Masthead Headline Credits Date Line Lead Story Lead Photograph Image & Caption Columns Deck Small Advertisement