A billboard a large outdoor advertising structure. They often are
found in high traffic areas such as a motorway or highly
populated cities or towns. Billboards are in place to present large
advertisements to passing drivers.
I have chosen this because it is a structure that will convey its
msg to masses and if designed wisely it might bring in great
business for the new newspaper. It might also built an attraction
point for the readers that will compel the readers to switch to
the new newspaper.
Commercial radio stations make most of their revenue selling "airtime"
to advertisers. Of total media expenditures, radio accounts for
6.9%. Radio advertisements or "spots" are available when a business or
service provides valuable consideration, usually cash, in exchange for
the station airing their spot or mentioning them on air. The United
States Federal Communications Commission(FCC), established under
the Communications Act of 1934, regulates commercial broadcasting,
and the laws regarding radio advertisements remain relatively
unchanged from the original Radio Act of 1927, enacted to deal with
increasing problems of signal interference as more and more stations
sprung up around the country.