Local Business Marketing

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Local business marketing is hot at the moment especially because of the state of the economy. If you want to know how to advertise your business and get client. This presentation will give you lots of ideas.

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Local Business Marketing

  1. 1. Welcome 10 Ways to Start Your Online Business………….. How 2 Forty something Corporate Refugee’s recreated themselves on the Internet. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  2. 2. Resources During the presentation we mention a number of resources these will be listed throughout the presentation and at the end Copyright www.Fasttrackyoursales.co.uk All rights reserved
  3. 3. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  4. 4. The Opportunity Some Facts 90 billion searches a month on Google add in other search engines and this figure is over 130 billion Internet growth in the UK is +35% the highest ever 25 % of Searches now taking place on Google have never been performed before Copyright www.Fasttrackyoursales.co.uk All rights reserved 80 % of People search online for Service Providers
  5. 5. A Little About Us Copyright www.Fasttrackyoursales.co.uk All rights reserved
  6. 6. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  7. 7. Copyright www.GetGoingonGoogle.com All rights reserved 2 Givens Copyright www.Fasttrackyoursales.co.uk All rights reserved
  8. 8. 1. Mindset………..It Starts with a Thought <ul><li>Think and Grow Rich </li></ul><ul><li>The Master Key System </li></ul><ul><li>The Science of Getting Rich </li></ul><ul><li>The Secret </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  9. 9. 2. Selling is a ……………………..[ def: Service ] <ul><li>Customers Love to Buy </li></ul><ul><li>Give them what they want </li></ul><ul><li>Upsell|Downsell|Cross Sell </li></ul><ul><li>The Sales Funnel concept </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  10. 10. The 10 “ Strategies/Tactics/Ideas” We Implement Copyright www.Fasttrackyoursales.co.uk All rights reserved
  11. 11. 10 Ways <ul><li>Have a Website with a Content Management System ( Authority site ) </li></ul><ul><li>SEO! Optimise your website so it gets found </li></ul><ul><li>Invest in Paid Advertising and Free </li></ul><ul><li>Article Writing ( Content is King) </li></ul><ul><li>Build a Database </li></ul>Copyright www.Fasttrackyoursales.co.uk All rights reserved
  12. 12. 10 Ways <ul><li>Use Video </li></ul><ul><li>Tell Everyone you are there </li></ul><ul><li>Social Media Sites </li></ul><ul><li>Referal|JointVentures|Affliate Programmes </li></ul><ul><li>Invest in Your Education ( Time and Money) </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  13. 13. 1. Have a Website With a Content Managent System <ul><li>Content is king </li></ul><ul><li>Google loves Blogs </li></ul><ul><li>You are in Control </li></ul><ul><li>Free Themes ( If you can use word you are away!!) </li></ul><ul><li>http://wordpress.org/extend/themes/ </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  14. 14. Have a Website With a Content Managent System <ul><li>Plug-ins </li></ul><ul><li>Individual pages </li></ul><ul><li>Individual Posts </li></ul><ul><li>Joomla ( similar ) </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  15. 15. 2. Search Engine Optimization <ul><li>Keywords and Phrases </li></ul><ul><li>Google keyword Tool </li></ul><ul><li>Choose phrases relevant to you and your market…………by research not guess work </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  16. 16. Google Keyword tool https://adwords. google .co.uk/select/ KeywordTool External Copyright www.Fasttrackyoursales.co.uk All rights reserved
  17. 17. Keyword Search Volume Copyright www.Fasttrackyoursales.co.uk All rights reserved
  18. 18. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  19. 19. 3. Google AdWords and Banners <ul><li>It Works and Fast </li></ul><ul><li>1000’s of visitors in minutes </li></ul><ul><li>Can be costly….start slow </li></ul><ul><li>4p-£40 a click </li></ul><ul><li>Test it </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  20. 20. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  21. 21. Paid Advertising <ul><li>1. Paid Advertising works </li></ul><ul><li>2. Google have a great help section </li></ul><ul><li>3. Good courses are cheap online </li></ul><ul><li>http://www.perrymarshall.com </li></ul><ul><li>4. Google run courses </li></ul><ul><li>Keywords|Themes|Exact and Phrase|Budget </li></ul>Copyright www.Fasttrackyoursales.co.uk All rights reserved
  22. 22. 4. Article Writing <ul><li>Gets Traffic </li></ul><ul><li>Easy! </li></ul><ul><li>Helps with SEO </li></ul><ul><li>The Back Bone of Content Creation </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  23. 23. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  24. 24. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  25. 25. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  26. 26. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  27. 27. 5. Build a Database <ul><li>It is a business Asset </li></ul><ul><li>Relationship building </li></ul><ul><li>Give them something of value (PDF ) </li></ul><ul><li>Use software ( aweber ) </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  28. 28. 6. Use Video <ul><li>People love Video </li></ul><ul><li>Easy to do….honest </li></ul><ul><li>Connect with your audience </li></ul><ul><li>Use Animoto/WMM/Jing </li></ul><ul><li>Camtasia ( free trial) </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  29. 29. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  30. 30. 7. Tell Everyone You Are There <ul><li>Advertise your website </li></ul><ul><li>Call to Action </li></ul><ul><li>Your 24 /7 Help Desk </li></ul><ul><li>Give them something of value </li></ul><ul><li>Networking | Leaflets </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  31. 31. 8. facebook|LinkedIn|Twitter……..different marketing <ul><li>facebook is huge!!! H.R.H! </li></ul><ul><li>Business and Personal </li></ul><ul><li>Think outside the box marketing </li></ul><ul><li>“ Tribes” mentality </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  32. 32. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  33. 33. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  34. 34. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  35. 35. 9. J.V|Strategic Alliance|Affliate Programmes <ul><li>Host Beneficiary! </li></ul><ul><li>Leverage </li></ul><ul><li>3 way Benefits </li></ul><ul><li>The Amazon Story </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  36. 36. 9. J.V|Strategic Alliance|Affliate Programmes <ul><li>Affliates ( Be or Recruit ) </li></ul><ul><li>Strategic Alliance - Money - Referal - Database Sharing - Shared expertise </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  37. 37. 10. Invest in Your Education <ul><li>Information Overload </li></ul><ul><li>Pick something for where you are at </li></ul><ul><li>Make a list of what you need to focus on that will make the biggest impact </li></ul><ul><li>Step by Step and Mentoring </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  38. 38. Resources <ul><li>Aweber Email Marketing </li></ul><ul><li>Hostgator Best hosting Provider </li></ul><ul><li>Namecheap: Cheap domain names with whois guard protection free </li></ul><ul><li>Perry Marshall AdWords : Best PPC and Banner training everything included for 30% of the Google fee </li></ul><ul><li> </li></ul><ul><li>Animoto : Free video maker ( awesome!!) </li></ul><ul><li>Banner designer pro : Free trial and then low cost software for banners </li></ul><ul><li>Perry Marshall AdWords : Best PPC and Banner training everything included for 30% of the Google fee </li></ul>Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  39. 39. For More Information <ul><li>Visit: </li></ul><ul><li>www.Fasttrackyoursales.co.uk </li></ul>Copyright www.Fasttrackyoursales.co.uk All rights reserved

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