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Local Business Marketing
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Local Business Marketing

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Local business marketing is hot at the moment especially because of the state of the economy. If you want to know how to advertise your business and get client. This presentation will give you lots of …

Local business marketing is hot at the moment especially because of the state of the economy. If you want to know how to advertise your business and get client. This presentation will give you lots of ideas.

Published in Business , Technology , Design
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  • 1. Welcome 10 Ways to Start Your Online Business………….. How 2 Forty something Corporate Refugee’s recreated themselves on the Internet. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 2. Resources During the presentation we mention a number of resources these will be listed throughout the presentation and at the end Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 3. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 4. The Opportunity Some Facts 90 billion searches a month on Google add in other search engines and this figure is over 130 billion Internet growth in the UK is +35% the highest ever 25 % of Searches now taking place on Google have never been performed before Copyright www.Fasttrackyoursales.co.uk All rights reserved 80 % of People search online for Service Providers
  • 5. A Little About Us Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 6. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 7. Copyright www.GetGoingonGoogle.com All rights reserved 2 Givens Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 8. 1. Mindset………..It Starts with a Thought
    • Think and Grow Rich
    • The Master Key System
    • The Science of Getting Rich
    • The Secret
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 9. 2. Selling is a ……………………..[ def: Service ]
    • Customers Love to Buy
    • Give them what they want
    • Upsell|Downsell|Cross Sell
    • The Sales Funnel concept
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 10. The 10 “ Strategies/Tactics/Ideas” We Implement Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 11. 10 Ways
    • Have a Website with a Content Management System ( Authority site )
    • SEO! Optimise your website so it gets found
    • Invest in Paid Advertising and Free
    • Article Writing ( Content is King)
    • Build a Database
    Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 12. 10 Ways
    • Use Video
    • Tell Everyone you are there
    • Social Media Sites
    • Referal|JointVentures|Affliate Programmes
    • Invest in Your Education ( Time and Money)
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 13. 1. Have a Website With a Content Managent System
    • Content is king
    • Google loves Blogs
    • You are in Control
    • Free Themes ( If you can use word you are away!!)
    • http://wordpress.org/extend/themes/
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 14. Have a Website With a Content Managent System
    • Plug-ins
    • Individual pages
    • Individual Posts
    • Joomla ( similar )
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 15. 2. Search Engine Optimization
    • Keywords and Phrases
    • Google keyword Tool
    • Choose phrases relevant to you and your market…………by research not guess work
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 16. Google Keyword tool https://adwords. google .co.uk/select/ KeywordTool External Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 17. Keyword Search Volume Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 18. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 19. 3. Google AdWords and Banners
    • It Works and Fast
    • 1000’s of visitors in minutes
    • Can be costly….start slow
    • 4p-£40 a click
    • Test it
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 20. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 21. Paid Advertising
    • 1. Paid Advertising works
    • 2. Google have a great help section
    • 3. Good courses are cheap online
    • http://www.perrymarshall.com
    • 4. Google run courses
    • Keywords|Themes|Exact and Phrase|Budget
    Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 22. 4. Article Writing
    • Gets Traffic
    • Easy!
    • Helps with SEO
    • The Back Bone of Content Creation
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 23. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 24. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 25. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 26. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 27. 5. Build a Database
    • It is a business Asset
    • Relationship building
    • Give them something of value (PDF )
    • Use software ( aweber )
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 28. 6. Use Video
    • People love Video
    • Easy to do….honest
    • Connect with your audience
    • Use Animoto/WMM/Jing
    • Camtasia ( free trial)
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 29. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 30. 7. Tell Everyone You Are There
    • Advertise your website
    • Call to Action
    • Your 24 /7 Help Desk
    • Give them something of value
    • Networking | Leaflets
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 31. 8. facebook|LinkedIn|Twitter……..different marketing
    • facebook is huge!!! H.R.H!
    • Business and Personal
    • Think outside the box marketing
    • “ Tribes” mentality
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 32. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 33. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 34. Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 35. 9. J.V|Strategic Alliance|Affliate Programmes
    • Host Beneficiary!
    • Leverage
    • 3 way Benefits
    • The Amazon Story
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 36. 9. J.V|Strategic Alliance|Affliate Programmes
    • Affliates ( Be or Recruit )
    • Strategic Alliance - Money - Referal - Database Sharing - Shared expertise
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 37. 10. Invest in Your Education
    • Information Overload
    • Pick something for where you are at
    • Make a list of what you need to focus on that will make the biggest impact
    • Step by Step and Mentoring
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 38. Resources
    • Aweber Email Marketing
    • Hostgator Best hosting Provider
    • Namecheap: Cheap domain names with whois guard protection free
    • Perry Marshall AdWords : Best PPC and Banner training everything included for 30% of the Google fee
    • Animoto : Free video maker ( awesome!!)
    • Banner designer pro : Free trial and then low cost software for banners
    • Perry Marshall AdWords : Best PPC and Banner training everything included for 30% of the Google fee
    Copyright www.GetGoingonGoogle.com All rights reserved Copyright www.Fasttrackyoursales.co.uk All rights reserved
  • 39. For More Information
    • Visit:
    • www.Fasttrackyoursales.co.uk
    Copyright www.Fasttrackyoursales.co.uk All rights reserved