Packaging for Profit - How CustomPrint+ Moves Product Faster with Mike Ferrari

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This presentation by veteran CPG expert Mike Ferrari takes you through the evolution of consumer goods packaging, from bulk transport to to today's innovative interactive packaging techniques. It highlights the opportunities to explode brand growth through customization.

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Packaging for Profit - How CustomPrint+ Moves Product Faster with Mike Ferrari

  1. 1. Packaging For Profit; enabled by CUSTOMPrint+
  2. 2. Engaging your Shoppers; from Shelf to Pantry
  3. 3. Packaging’s Evolution Relevancy & Interactive Packaging high Packaging Purpose Shelf Appeal Pushing a Message Bulk Transport low <1890 1898 1946 2002 2009 2010 2013
  4. 4. MASS PRODUCTION MASS CUSTOMIZATION
  5. 5. Moments of Truth ZERO: FIRST: SECOND: THIRD: ONLINE EXPOSURE IN STORE STOP & HOLD CONSUMER EXPERIENCE IN USE DISPOSAL EXPERIENCE AT END OF LIFE
  6. 6. Packaging Differentiators Colors Shapes Substrates
  7. 7. The New Brand Growth Opportunity In Packaging Connected Interactive Experiences
  8. 8. Consumer Shopper Journey Retail Shelves Packaging Social Media Online Shopping
  9. 9. CUSTOMPrint+ and retail shelves • • • • Create relevancy to motivate trial Instant savings on pack Micro target regional promotions Cross merchandising
  10. 10. CUSTOMPrint+ and online shopping Personalized packages through ecommerce
  11. 11. CUSTOMPrint+ and social media Connecting social media to a brand experience through packaging My Hero Danone
  12. 12. How CUSTOMPrint+ works
  13. 13. What you can do to engage shoppers from shelf to pantry: 1. See and experience the demonstration inside the booth 2. Get a sample using your graphics from CUSTOMPrint+ 3. Consider a pilot market test in; retail, ecommerce or social media
  14. 14. Thank You! To learn more contact: Joe Hattrup – President & CEO Joe.Hattrup@fastechgroup.com or Dave Carlos – VP Sales dcarlos@fastechgroup.com Website: www.mike ferrari.com Follow Me:

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