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Social Media Strategy for International NGOs & Universities

by on Feb 08, 2011

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astPivot’s CEO & Co-Founder, Matthew Ledford opened with a high level overview of those social media platforms currently being used by the majority of the world’s population. FastPivot’s ...

astPivot’s CEO & Co-Founder, Matthew Ledford opened with a high level overview of those social media platforms currently being used by the majority of the world’s population. FastPivot’s Director of Social Media Communications, Jonathan Poston was next in line; he presented three university case studies (LNU-MSU College of International Business, Universidad de Espirtu Santo International Careers Program, Eastern Illinois University), which demonstrated unique strategies by which universities employ to implement effective social media marketing campaigns. Weidong “Jim” Zhang, Admissions Counselor at Maharishi University of Management, discussed “how to use Chinese social media to recruit Chinese students.”

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Social Media Strategy for International NGOs & Universities Social Media Strategy for International NGOs & Universities Presentation Transcript