Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011....
Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.
Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.
9 Ways to Create an Engaging, Easy, and Affordable Content StrategyPresentation Transcript
Creating an Engaging, Easy, and Affordable Content StrategyTamar KoifmanCo-Curator & Digital Strategist@TamarStar www.fashionscollective.com @FashCollective
A RESOURCE FOCUSING ON THE UNIQUE OPPORTUNITIES ANDCHALLENGES FACED BY THE FASHION AND LUXURY INDUSTRIES ONLINE. WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE
Who I Am Consulted on the global rollout of e-Launched commerce and digitale-commerce for initiativesthe US market Managed socialConsulted on media for the brandrange of digital globally + developedmarketing efforts digital campaignsCo-curator ofdigital marketing Recently re-locatedresource for to Switzerland andfashion and joined DLG as aluxury brands Senior Social Media Strategist
• Having a Facebook page or Twitter presence is not an end onto itself• Must provide ongoing value for the audience• There are easy and affordable ways to engage your audience and drive sales• Relevant to both Big Brands and Small Businesses
Pull something out from the ArchivesVintage photosHistorical press clippingsOld advertisements
Ask Fans and Followers for Feedback
Ask fans / followers for feedbackStart a discussionEncourage opinionsAsk for feedback on new productsImportant: Actually LISTEN!★ Bonus: Take ACTION!
Feature Your Employees
Feature Your Employees Their favorite products Their style Their tips A day in the life
Live Report from an Event
Live Report from an EventTrade showsFashion showsPR eventsPartiesTV showsSports
Be Inspiring
Be InspiringPhotosQuotesDestinationsArticles
Host an Online Event
Host an Online EventQ&A with your company’s starsInterviewing industry expertsLive stream anything
Top and Best of ListsEditorialize your product catalogBest ways to styleTop customer favoritesBestsellersTip: Odd numbers do well
Key Takeaways
• Having a Facebook page or Twitter presence is not an end onto itself• Must provide ongoing value for the audience• There are easy and affordable ways to engage your audience and drive sales
9 Engaging, Easy and Affordable Content Ideas1. Go Behind the Scenes2. Pull from the Archives3. Ask for Feedback4. Feature Employees5. Live Report from an Event6. Be Inspiring7. Host an Online Event8. Share Press Highlights9. Create Best of Lists
Merci! Tamar Koifman Co-Curator & Digital Strategist @TamarStarWWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE
Dr Ravindra L Kulkarni
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