9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Creating an Engaging, Easy, and Affordable Content StrategyTamar KoifmanCo-Curator & Digital Strategist@TamarStar www.fashionscollective.com @FashCollective

A RESOURCE FOCUSING ON THE UNIQUE OPPORTUNITIES ANDCHALLENGES FACED BY THE FASHION AND LUXURY INDUSTRIES ONLINE. WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE

Who I Am Consulted on the global rollout of e-Launched commerce and digitale-commerce for initiativesthe US market Managed socialConsulted on media for the brandrange of digital globally + developedmarketing efforts digital campaignsCo-curator ofdigital marketing Recently re-locatedresource for to Switzerland andfashion and joined DLG as aluxury brands Senior Social Media Strategist

• Having a Facebook page or Twitter presence is not an end onto itself• Must provide ongoing value for the audience• There are easy and affordable ways to engage your audience and drive sales• Relevant to both Big Brands and Small Businesses

Share Anything Behind the Scenes

Share Anything “Behind the Scenes” Photo Shoots Fashion Shows Planning Meetings Production

Pull Something OutFrom the Archives

Pull something out from the ArchivesVintage photosHistorical press clippingsOld advertisements

Ask Fans and Followers for Feedback

Ask fans / followers for feedbackStart a discussionEncourage opinionsAsk for feedback on new productsImportant: Actually LISTEN!★ Bonus: Take ACTION!

Feature Your Employees

Feature Your Employees Their favorite products Their style Their tips A day in the life

Live Report from an Event

Live Report from an EventTrade showsFashion showsPR eventsPartiesTV showsSports

Be Inspiring

Be InspiringPhotosQuotesDestinationsArticles

Host an Online Event

Host an Online EventQ&A with your company’s starsInterviewing industry expertsLive stream anything

Share Press Highlights

Share Press HighlightsMagazine articlesBlog mentionsCelebrity sightingsAwards

Top and Best of Lists

Top and Best of ListsEditorialize your product catalogBest ways to styleTop customer favoritesBestsellersTip: Odd numbers do well

Key Takeaways

• Having a Facebook page or Twitter presence is not an end onto itself• Must provide ongoing value for the audience• There are easy and affordable ways to engage your audience and drive sales

9 Engaging, Easy and Affordable Content Ideas1. Go Behind the Scenes2. Pull from the Archives3. Ask for Feedback4. Feature Employees5. Live Report from an Event6. Be Inspiring7. Host an Online Event8. Share Press Highlights9. Create Best of Lists

Merci! Tamar Koifman Co-Curator & Digital Strategist @TamarStarWWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE

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9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

by Fashion's Collective on May 29, 2011

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9 Ways to Create an Engaging, Easy, and Affordable Content Strategy — Presentation Transcript