9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

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Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.


Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.

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9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

  1. 1. Creating an Engaging, Easy, and Affordable Content StrategyTamar KoifmanCo-Curator & Digital Strategist@TamarStar www.fashionscollective.com @FashCollective
  2. 2. A RESOURCE FOCUSING ON THE UNIQUE OPPORTUNITIES ANDCHALLENGES FACED BY THE FASHION AND LUXURY INDUSTRIES ONLINE. WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE
  3. 3. Who I Am Consulted on the global rollout of e-Launched commerce and digitale-commerce for initiativesthe US market Managed socialConsulted on media for the brandrange of digital globally + developedmarketing efforts digital campaignsCo-curator ofdigital marketing Recently re-locatedresource for to Switzerland andfashion and joined DLG as aluxury brands Senior Social Media Strategist
  4. 4. • Having a Facebook page or Twitter presence is not an end onto itself• Must provide ongoing value for the audience• There are easy and affordable ways to engage your audience and drive sales• Relevant to both Big Brands and Small Businesses
  5. 5. Share Anything Behind the Scenes
  6. 6. Share Anything “Behind the Scenes” Photo Shoots Fashion Shows Planning Meetings Production
  7. 7. Pull Something OutFrom the Archives
  8. 8. Pull something out from the ArchivesVintage photosHistorical press clippingsOld advertisements
  9. 9. Ask Fans and Followers for Feedback
  10. 10. Ask fans / followers for feedbackStart a discussionEncourage opinionsAsk for feedback on new productsImportant: Actually LISTEN!★ Bonus: Take ACTION!
  11. 11. Feature Your Employees
  12. 12. Feature Your Employees Their favorite products Their style Their tips A day in the life
  13. 13. Live Report from an Event
  14. 14. Live Report from an EventTrade showsFashion showsPR eventsPartiesTV showsSports
  15. 15. Be Inspiring
  16. 16. Be InspiringPhotosQuotesDestinationsArticles
  17. 17. Host an Online Event
  18. 18. Host an Online EventQ&A with your company’s starsInterviewing industry expertsLive stream anything
  19. 19. Share Press Highlights
  20. 20. Share Press HighlightsMagazine articlesBlog mentionsCelebrity sightingsAwards
  21. 21. Top and Best of Lists
  22. 22. Top and Best of ListsEditorialize your product catalogBest ways to styleTop customer favoritesBestsellersTip: Odd numbers do well
  23. 23. Key Takeaways
  24. 24. • Having a Facebook page or Twitter presence is not an end onto itself• Must provide ongoing value for the audience• There are easy and affordable ways to engage your audience and drive sales
  25. 25. 9 Engaging, Easy and Affordable Content Ideas1. Go Behind the Scenes2. Pull from the Archives3. Ask for Feedback4. Feature Employees5. Live Report from an Event6. Be Inspiring7. Host an Online Event8. Share Press Highlights9. Create Best of Lists
  26. 26. Merci! Tamar Koifman Co-Curator & Digital Strategist @TamarStarWWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE

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