Fashion & Beauty Insight Summit Guide
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Fashion & Beauty Insight Summit Guide Fashion & Beauty Insight Summit Guide Document Transcript

  • One day summit to discuss the convergence of strategic communications 14 March 2012 08:30 - 17:30 ROSL Park Place St James’s St. London SW1A 1LR SOCIAL MEDIA | PUBLIC RELATIONS | KEY INFLUENCERSInsight from the key speakers and brands within fashion, beauty and mediaInnovative ways to use social media, PR and key influencers for communicationsStrategies for tailoring communications for return on investmentBest practice on how to leverage social media, PR and key influencers for communicationsCase studies of recent campaigns that demonstrate achievementsNetworking to raise brand awareness, interact and engage with decision makersSpeakers include:Maria Hatzistefanis Lopo ChampalimaudFounder Chief Executive OfficerRodial Group WahandaJustine Southall Christina RichardsonPublishing Director Head of MarketingMarie Claire A Suit That FitsNigel Whiteoak Carrie LongtonUK General Manager Co-founderShoeDazzle Mumsnet
  • THE CONVERGENCE OF STRATEGIC COMMUNICATIONKEY TOPICS FOR 2012:• The power of social media for PR• How to use Facebook for strategic communications• Improve your communications strategy by thinking like your customer at every step• The importance of print media in a social landscape• Leveraging key influencers for strategic communicationsWHAT TO EXPECT:The Fashion and Beauty Insight Summit is designed to provide you with all that you need to im-plement a new communications strategy from scratch or successfully tailor your existing strategyfor increased return on investment. You can expect to hear from key speakers and brands fromthe fashion and beauty industry who will share their experiences on how best to leverage socialmedia, PR and target key influencers to improve strategic communications.In recent years we have seen a shift in social media, PR activity and key influencers which is hav-ing a profound impact on the success of strategic communication. The importance of this shift issignificant for brands within the fashion and beauty industry that heavily rely on tailored PR andmarketing strategies to reach their target audience. With this in mind, the Fashion and BeautyInsight Summit is designed to deliver:1. Insight from the key speakers and brands within fashion, beauty and online, print and broadcast media2. Innovative ways to use social media, PR and key influencers for strategic communications3. Strategies for tailoring communications for return on investment4. Best practice on how to leverage social media, PR and key influencers to improve communications5. Case studies of recent campaigns that demonstrate achievements6. Networking to raise brand awareness, interact with other influential industry professionals and engage with decision makers www.FashionBeautySummit.co.uk #FB_SUMMIT
  • TOP SPEAKERSIPC MEDIA / MARIE CLAIRE SHOEDAZZLEJustine Southall Nigel WhiteoakPublishing Director UK General ManagerIPC Media produces over 60 iconic Nigel Whiteoak is the UK Generalmedia brands, with print alone Manager of ShoeDazzle, thereaching two thirds of UK women world’s first and leadingand 42% of UK men – almost 26 subscription-based online fashionmillion UK adults – while our company. Co-founded by Chiefwebsites collectively reach over Stylist Kim Kardashian,20 million users every month. ShoeDazzle has offered women aIPC’s diverse print and digital personalised online stylingportfolio includes Marie Claire, service for a range of shoes, bagsInStyle, Look, Now, Chat, Woman and jewellery since the spring ofand Nuts. 2009 when it launched in the US. ShoeDazzle.co.uk launched in September 2011.WAHANDA MUMSNETLopo Champalimaud Carrie LongtonChief Executive Officer Co-founderLopo Champalimaud is the Chief Carrie Longton is co-founder ofExecutive Officer of Wahanda, a Mumsnet, an online communityLondon based health, beauty and of parents sharing advice,wellness community and market- support and productplace. Previously MD of European recommendations. Over the lastLifestyle at lastminute.com, Lopo ten years it has grown into thefounded Wahanda in February UK’s busiest social network for2008, with a vision for transform- parents with nearly four millioning the global health and wellness visits a month and 25,000 posts aoffering. day.RODIAL GROUP A SUIT THAT FITSMaria Hatzistefanis Christina Richardson,Founder Head of MarketingA former beauty editor, Maria Christina Richardson is Head ofmoved to New York to complete Marketing at A Suit That Fits, aan MBA at Columbia Business multi award-winning tailoringSchool. After a short time in company that has 33 locationscorporate finance, she relocated nationwide where you can bookto London to develop her own a style consultation with one ofskincare brand. Maria drew on their expert Style Advisor’s. Mentime-honoured traditions as well and women can create their ownas her own expertise to produce bespoke, ethically handmadea natural and non-invasive alter- suit, shirt or overcoat at annative to cosmetic surgery. affordable price. www.FashionBeautySummit.co.uk #FB_SUMMIT
  • PROGRAMME08:30 - 09:00 REGISTRATION & REFRESHMENTS09:00 - 10:30 SPEAKERS: ShoeDazzle, Wahanda, Marie Claire How to use Facebook for Strategic Communications: How to attract visits to your Facebook Fan page. How brands can use the “Like” button for engagement. How to determine the frequency and content of posts on Facebook. How to use Facebook to build your email database. How to drive engagement on Facebook using polls, competitions and giveaways. Best practice on Facebook. Case Study highlighting how Facebook contributes to strategic communications Is social media the future of PR? How will crowd sourcing and user generated content impact PR? How does the rise of mobile effect strategic communications? Trend predictions for social media and PR Case study highlight how to using new media as part of the overall communications strategy The importance of print media in a social landscape How is digital changing print media for strategic communications? How does traditional media compare with new media for strategic communications? How can digital media be used alongside print media for strategic communications? What is the future of print media? Case study demonstrating recent example10:30 - 11:00 BREAK11:00 - 12:30 SPEAKERS: A Suit That Fits, Rodial, Mumsnet Improve your communications strategy by thinking like your customer Why getting into the mind of your target audience is important for effective communications How thinking about communication as everything that touches your customer can make your message more effective, even on a budget How creating campaigns across all communications channels can deliver real results on a budget Case study demonstrating the power of thinking like your customers The Power of Social Media for PR Is social media the future of PR? How will crowd sourcing and user generated content impact PR? How does the rise of mobile effect strategic communications? Trend predictions for social media and PR Case study highlighting how new media can be used as part of the overall communications strategy Speakers and programme may be subject to change without notice www.FashionBeautySummit.co.uk #FB_SUMMIT
  • PROGRAMME12:30 - 14:00 LUNCH14:00 - 16:00 SPEAKERS & TOPICS TO BE ANNOUNCED16:00 - 17:30 SPEED NETWORKING The speed networking session is an excellent opportunity to interact with other individuals, forge new relationships and swap contact information for future reference. The format of this session will be fast paced with the bell ringing every 3-4 minutes for brief introductions. Coloured badges will be used to indicate whether individuals represent fashion or beauty brands. 17:30 CLOSE Speakers and programme may be subject to change without notice www.FashionBeautySummit.co.uk #FB_SUMMIT