The Third Screen is Here. Are You? — Mobile Marketing

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Mobile devices will have greater impact on business and marketing than Radio, TV and the PC combined. Mobile is not just an evolutionary technology, it’s a revolutionary technology. A once-in-a-generation shift in the way consumers connect with brands... their world.

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The Third Screen is Here. Are You? — Mobile Marketing

  1. 1. The Third Screen Revolution Has Arrived Mobile Marketing
  2. 2. “Mobile is leading the post-PC era ofconsumer engagement.Without defining a mobile experience, you’re missingan opportunity to connect your business to thefuture of consumerism.”— Brian Solis, author of The End of Business as Usual and Engage!
  3. 3. Mobile is Not an Option! 100 million U.S. mobile 90 million expected to own subscribers on smartphones* tablet devices by 2014** A brand / business is: 1. our reflection of an experience (everyday life marketing) 2. influenced by our anticipation (traditional advertising) Mobile, is everyday life marketingNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  4. 4. Mobile is... Not just an evolutionary technology; a revolutionary technology A once-in-a-generation shift in the way consumers connect with brands... their worldNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  5. 5. How Did We Get Here? The first screen was introduced. And still today it is 1929 a remarkable medium to educate, market and share business information With the internet browser introduction came the second screen. The fastest, most cost effective 1992 way yet to market brands / businesses... until now The third screen evolved and today 91% of adults have 2008 their mobile phone within arm’s length 24/76 A new screen means new ways to communicate, market and inform about a brand / business and also means a need to adaptNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  6. 6. Mobile will have Greater Impact than Radio, TV, and The PC—combined Because Mobile devices combine all 3 Businesses/brands and customers can access them whenever and whereverNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  7. 7. Mobile Marketing is Also... Ubiquitous Contextual Enabler •Collaborative — A platform •Everyday life — PCs are Because people: helping people connect and do inaccessible in almost all stuff together situations where brands/ •Want their conversations to businesses are relevant be ignited and valued •An Object — A thing that stuff talks to • Dont share stuff because they •Design — Puts up an inviting notice it, they share it because •Remote control — Interacts face and facilitates activity its valuable with surroundings on participants behalf •Context — Adds value to •Will share their version of a •Sense / Record — An ability situations where products are brands story with other people, to record anything - as it is valuable and brands/businesses but they dont care to listen to happening. A huge sensing are meaningful brands’ own story device •Are more valuable owning / •A Value Chain — Traces •Never underestimate the power using your product than thinking participants’ action from A to Z of gaming activities — Gaming about buying itNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  8. 8. 6.8 billion people on the planet, 4.0 billion of whom own a mobile phone. How many own a toothbrush? 3.5 billion3 The growth of the iPhone was 10 times faster than the growth of America Online2 91% of all mobile phone users have their phones within arm’s reach 24/71 By 2013 the primary way people will access the Internet will be via their mobile browsers4Need help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  9. 9. Is Mobile Marketing For You? Check all that apply: We would like to improve our We need new customers marketing return on investment (ROI) We want existing customers to visit We want customers to spend more more frequently money each time they buy from us We want to improve our profit margins We are looking for new distribution channels We need to appeal to a broader audience We want to grow our market share We want to differentiate our brand We want to be in front of our customers 24/7Need help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  10. 10. 5 More Reasons To Make Your Marketing Mobile 1. It’s easier than you think 2. The untapped mobile audience is huge 3. Mobile converts prospects to customers 4. Mobile costs less than traditional methods 5. People respond to mobileNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  11. 11. Why is Mobile Marketing So Powerful? Mobile is used to search in the time of need This means: Opportunities to reach customers when they are ready to buy The time elapsed from firing up a mobile app like Foursquare or Google Mobile to walking in the door, now measures in minutes (or even seconds)Need help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  12. 12. As Wikipedia Killed Off Door to Door Encyclopedia Salesmen Snapfish Up Ended Giant Kodak In all cases... Technology came. Technology conquered. Before turning these tried and true industries on their head... it asked no permission... It just happenedNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  13. 13. What To Do... Quickly? Commit to: 1. Become a mobile marketing power user 2. Set up and launch your mobile website 3. Analyze how Fortune 500 use mobile marketing 4. Register your business on location-based services 5. Run a mobile paid search campaign 6. Run a mobile display campaign But remember that mobile is always just one part of a larger interconnected eco-systemNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  14. 14. "People will watch a TV program once, maybe twice, but theyll play chess a hundred or a thousand times" — Kevin Slavin Products become invitations to a direct relationship between the participant and the marketing Marketing becomes the product and the product becomes the marketing. People become members - not customersNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  15. 15. Current and prospective customers are fascinated by mobile! Be a hero to your customers, employees, and even vendors! Make their experience BETTER, FASTER & EASIER Want more stats? visit http://bit.ly/ThirdTypeNeed help? Have questions? Email or Call Yacine Baroudi:yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com
  16. 16. Questions? Help? Feeling Overwhelmed? Call or email me for a free consultation on how to be a hero to your customers • Mobile Apps (iOS, Android, HTML5) Yacine Baroudi, Change Agent Strategy yacineb[AT]fastake.com • Short Message Service (SMS) +1 (858) 367-0592 http://fastake.com • QR Codes / 2D Codes • Multimedia Messaging Service (MMS) • Near Field Communications (NFC) and Bluetooth • Mobile Websites • Mobile Display Advertising and Paid Search Implement • Location-Based Marketing Sources: Sources: • 1. www.moyostudios.com/news/computers-and-consoles-to-becomeobsolete • Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your • 2. www.slideshare.net/BMGlobalNews/the-state-of-mobile-communications-5068995 Business • 3. www.60secondmarketer.com/blog/2011/10/18/more-mobile-phones-thantoothbrushes; • http://www.amazon.com/Mobile-Location-Based-Marketing-Optimized-Strategies/dp/1118167783 • 4. www.gartner.com/it/page.jsp?id=1278413 • Mobile Abilities Map http://www.slideshare.net/helgetenno/mobile-abilities-mapNeed help? Have questions? Email or Call Yacine Baroudi: • 5. www.mobilemarketingwatch.com/one-in-ten-users-redeem-mobilecoupons-18438 • * comScore Reports January 2012 US mobile market share • 6. Morgan Stanley 2007 • ** eMarketer November 2011, http://emarketer.com/Article.aspx?R=1008701yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com

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