The Good & the Bad of the Social Media

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A 'bad' and a 'good' example of use of social media for marketing.
Course: Branding & Corporate Communications
June 2012

Published in: Technology, Business
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The Good & the Bad of the Social Media

  1. 1. Branding & Corporate CommunicationsPresenter: Farzan Sheikh
  2. 2. The #Cairo Hashtag Hashtags on Twitter Post updates, join conversations 2011 revolution in Egypt Negative emotions
  3. 3. Kenneth Cole’sMisadventure American designer Capitalize on popular hashtag
  4. 4. Reactions 1500 negative tweets per hour! Facebook: “I apologize to everyone who was offendedby my insensitive tweet about the situation in Egypt. I’vededicated my life to raising awareness about serious socialissues, and in hindsight my attempt at humor regarding anation liberating themselves against oppression was poorlytimed and absolutely inappropriate.”
  5. 5. Loss of Credibility
  6. 6. Omore Icecream brand Late entrant Competition with Unilever’s Walls Targeting young people Generate trial Engage consumer
  7. 7. An Ad-war Competition Organizer: IBA Marketing Club Sponsor event, prize-money for winners 30 sec commercial 100+ entries Viral! The race for votes http://www.youtube.com/watch?v=xy5yimc3ss8 https://www.facebook.com/media/set/?set=a.321826864526442.69226.265818393460623&type=3

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