Issues Facing Texas 4-H & Youth Development Program Perception of the program (who we are and what we offer) Age Appropriateness of content and delivery system Youth Voice (truly youth driven Information getting to the end user
Issues we haveto address Who are we – HSUS Example Where does technology fit Program response Communication tools Use strengths to build and “strengthen” opportunities
Get This: HSUS Targeting 4-H Kids Through ‘Humane Teens’ Campaign
HSUS Humane Society of the United States Spoke on Advocacy at National 4-H Conference Did not provide all information when submitting proposal Caused a major uproar with major land grants, farming communities, and animal agriculture organizations.
Audience High Middle Elementary Ages 6-11 Ages 12-14 Ages 15-18 GenWe Tweens/Teens Teens Play’s the Thing Expect customization Pan-cultural Media Savvy Instant gratification Buzz Agents Highly aspirational Parents first - friends rule Part kid – part teen wannabe Constant change Bad habits forming More individual; self discovery Image & body conscious Optimistic Self Expressive Driving age – college focused INSIGHTS Vibrant environment Healthy messages delivered through characters, images, Relevant promotions / give-aways Express systems Seasonal changes Trendy atmosphere Inspirational messages Lifestyle activity images An oasis where they can be themselves Relevant and comfortable Positive and sophisticated messaging ACTION Research provided by joint project between JMG, Texas 4-HYD and Aramark
Youth and Technology Key Facts Adolescent use of technology is at record levels. Technology use, especially overuse, can produce negative outcomes. Technology also has the ability to facilitate positive development. Girls and boys use technology differently. Youth may not be as technologically skilled as many might think. Parents can have an impact on how their children use technology
How do we reach youth? Impactful programs and projects Based on relevant, priority issues Intended outcomes in mind Focused on results Programs Projects IMPACT!!!
New Carrots? Leaders 4 Life http://texas4-h.tamu.edu/projects/leaders4life/index.php Discover Science Method http://texas4-h.tamu.edu/projects/4h_science/index_4h_science.php Healthy Lifestyles http://texas4-h.tamu.edu/projects/food_challenge/index_healthy_lifestyles.php One Day 4-H http://texas4-h.tamu.edu/oneday/
The Power of Positive Thinking A positive mind anticipates happiness, joy, health and a successful outcome of every situation and action. "Most folks are about as happy as they make up their minds to be." Abraham Lincoln
The Power of Positive Thinking Always use only positive words while thinking and while talking. Use words such as, 'I can', 'I am able', 'it is possible', 'it can be done', etc. Allow into your awareness only feelings of happiness, strength and success. Try to disregard and ignore negative thoughts. Refuse to think such thoughts, and substitute them with constructive happy thoughts. In your conversation use words that evoke feelings and mental images of strength, happiness and success. Before starting with any plan or action, visualize clearly in your mind its successful outcome. Read at least one page of inspiring book every day. Watch movies that make you feel happy. Minimize the time you listen to the news and read the papers. Associate yourself with people who think positively. Walk, swim or engage in some other physical activity. This helps to develop a more positive attitude.
Favorite Quotes from Miracle You pull on that jersey, you represent yourself and your teammates; and the name on the front, is a heck of alot more important, than the one on the back. You just focus on your own game! There’s enough there to keep you busy for awhile. Win, lose, or tie, you're gonna play like a champion.
Working as a team allows individuals to work more effectively toward a shared vision.
Potential 4-H Program Budget Reduction (5%, 10% or 15%)
“We have a strategic plan. It’s called doing things.”—Herb Kelleher
try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. it. Try it. Try it. try it. Try it.Screw it up. Try it. Try it. Try it. 1/40
“We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype version#5.By the time our rivals are ready with wires and screws, we are on version #10.It gets back to planning versus acting: We act from day one; others plan how toplan—for months.”—Bloomberg by Bloomberg
“Experiment fearlessly”Source: BusinessWeek, Type A Organization Strategies/ “How to Hit a Moving Target”—Tactic #1
READY.FIRE!AIM.Ross Perot (vs “Aim! Aim! Aim!”/EDS vs GM/1985)
A story to end on A young man once approached J.P. Morgan with a proposition: “Sir, I hold in my hand a guaranteed formula for success, which I will gladly sell to you for $25,000.” Always curious, J.P. Morgan replied, “I do not know what is in the envelope, however, if you show me and I like it, I give you my word as a gentleman that I will pay you what you ask.” The man agreed, handing J.P. Morgan the envelope. When J.P. Morgan examined the note, he reached for his checkbook and paid the man the agreed-upon sum of $25,000. In one of his presentations, Tom Peters revealed the advice that was on that piece of paper:
1. Every morning, write a list of the things that need to be done that day.2. Do them