Building The  Extension  Brand
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Building The Extension Brand

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Building The  Extension  Brand Building The Extension Brand Presentation Transcript

  • Building the Extension Brand District 9 Total Faculty Training April 29, 2008 Improving Lives. Improving Texas.
  • Key Elements of a Brand
    • Brand Personality
    • Brand Attributes
    • Brand Core Values
    • Heart of the Brand
  • Brand Personality
    • How the brand talks or expresses itself
    • The tone it uses and the way it delivers its product or service
  • AgriLife Ext. Brand Personality
    • Leaders
    • Dedicated
    • Responsive
    • Knowledgeable
    • Trusted
  • Brand Attributes
    • What the Brand Delivers
    • What a consumer of the brand can count on or expect to receive
  • AgriLife Ext. Brand Attributes
    • Solving problems
    • Leading change
    • Developing communities
    • Engaging volunteers
    • Impacting youth
  • Brand Core Value
    • Foundation of the brand
    • Essence of the brand
  • AgriLife Ext. Brand Core Value
    • Improving Lives.
  • Heart of the Brand
    • Brand Promise
    • Brand Positioning
    • Brand Energy Line
  • AgriLife Ext. Brand Energy Line
    • Improving Lives. Improving Texas.
  • Using the Brand
    • Your role in delivering the Brand
    • Building your Brand Competency Story
    • Elements of Brand Competency
    • Promoting our Brand
  • Delivering the Agency’s Brand
    • Important to know you are the Brand
    • You ride for the Texas AgriLife Extension Service Brand
    • How you do your job determines our Brand’s success
    • How we talk about our agency markets AgriLife Extension
  • Brand Competency
    • Way you tell your Brand story
    • Shorter version is Elevator Pitch
    • Tell someone what you do
    • Used to introduce AgriLife Extension
    • Built around the Brand Attributes
    • Use figures as memory device
    • Gets easier each time we give it
  • Elements of Brand Competency
    • The Set Up or Opportunity
    • The Positioning – Agency Facts
    • Introduce Brand Attributes
    • Relate Your Role
    • Ask a Question Back
  • Promoting Our Brand
    • Using the Agency Name
    • Using the Logo
    • Using the Brand
  • Brand Resources
    • http://agcomm.tamu.edu/resources/logos/
    • Letterhead, envelops, business cards
    • Podium and Office Signage
    • Building and Street Signage
    • Clothing and other items