Founder of Mary Kay Cosmetics Inc.Founder of Mary Kay Cosmetics Inc.
• Ash believed "aladyneverreveals her
• estimated to be 1916
• Parents: Edward and Lula Wagner
• In Hot Wells, Texas
• youngest of four children.
• father was ill with tuberculosis
• responsibility to clean, cook, and care for her
• She excelled in school
• family could not afford to send her to college.
• married Ben Rogers at age seventeen
• had three children.
Asked to name her greatest achievement,
Mary Kay Ash proudly replies,
goingto leaveis awholecommunity
of childrenwho believetheycando
watchedtheirmamas do it.”
• In half of the 1930s
• A saleswoman struck a deal with Ash:
• If Ash could sell 10 sets of encyclopedias, the
saleswoman would give her a set free of charge.
• Ash agreed and sold 10 sets in just a day and a half.
• This was a rather remarkable feat, considering
10 sets was the three-month quota for the
company's most accomplished salespeople.
• Ash continued peddling encyclopedias part time and
was soon earning enough money to help support her
• Ash searched for a more useful product to sell.
• She turned to Stanley Home Products, a direct-sales
company offering housewares and cleaning supplies.
• Ash was crowned "Queenof Sales" for being the
most successful saleswoman
• major turning point in Ash's life:
– Husband returned from World War II
• With three children , Ash was forced to make Stanley Home
Products her full-time career.
• As men who had less talent and knowledge were
promoted ahead of her.
• In 1952 Ash joined the direct-sales firm World Gift Co.
• Within 10 years, she had extended World Gift's distribution
into 43 states
• earned a position on the company's board of directors.
• But her suggestions were often dismissed by male members
of the board with the comment,
• "Oh, MaryKay, you'rethinkingjust likewoman“
-a remark that never failed to enrage her.
• Quit in 1962, after a man she had trained was
named her supervisor and given twice her salary.
Starts Her Own Company
• Ash set out to write a guide to help other women avoid the pitfalls
she'd faced in the male-dominated corporate world.
• She composed two lists.
• The first outlined her negative experiences.
• The second detailed the qualities she thought would constitute an ideal business-a
"dream company" for working women with families that would
1) treat everyone equally,
2) base promotions on merit
3) choose products based on their sales performance and marketability, rather than
• Looking over the second list, Ash realized she'd created a workable
direct-sales company and thought,
Whydon't Ijust start one?"
Starts Her Own Company
• First she needed to find a product.
• It had to be something women could believe in
• it was already sitting a top her bedroom dresser
• For nearly 10 years, Ash had been buying a skin softener
• With her $5,000 life savings, Ash bought the recipe for the skin
softener, furnished a small storefront in Dallas
• While her second husband dealt with the legal and financial matters
• But one month before the company was scheduled to open Ash's
husband died of a heart attack
• Convinced that she could not succeed without her husband's help,
Ash's lawyer and accountant urged to abandon her plans.
• But like most great entrepreneurs Ash ignored the advice of the
• Mary Kay Cosmetics opened its doors September 13, 1963.
Starts Her Own Company
• Within three and a half months, sales of Mary Kay products totaled
$34,000, and by the end of the first year
• A year later, sales had quadrupled to $800,000.
• Mary Kay once said “success camefast becauseshedid
not haveanytimetowaste. ”
• She was already forty-five years old when she started the
• Now Mary Kay Cosmetics is one of the largest direct sellers of skin
care products in the world.
• It develops and tests skin care and beauty products for the face,
body, hair and nails
• Awards Night
• Winners receive special paid holidays, jewels, furs,
and pink Cadillac automobiles
• Mary Kay competitions are designed around the idea that
it is best to compete with yourself.
• That means every individual is trying to do better then she did
last week or last year.
• Competition winners are rewarded well.
• For example, winners of one of the competitions get a gold pin
called the Ladderof Success.
described her business ideas
released in 1995
The money earned from its
sales went to help fight cancer.
• Ash health declined after she suffered a stroke in 1996.
• Died at her Dallas home on November 22, 2001.
• She was a tough businessperson with a thorough
knowledge of marketing and sales.
• She made the dream of a successful career a reality for
hundreds of thousands of women worldwide.
• “Tobesuccessfulinlifeapersonshouldput God
• Just three simple words – One Woman Can™ –
capture the enormous impact Mary Kay has had
on the lives of women worldwide.
• And those same three words also represent the
encouragement and empowerment that every
woman can experience through Mary Kay.
• One Woman Can™ really do anything she dreams
"Wemust haveatheme, agoal,
If youdon't know whereyou'reaiming,
My goalis tolivemylifeinsuchawayth
whenIdie, someonecansay, shecared."
-Mary Kay Ash