Airasia
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Low Cost Airline

Low Cost Airline

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Airasia Airasia Presentation Transcript

  • Now Everyone Can Fly….. FNMI2011
  • • based in Kuala Lumpur, Malaysia• originally founded in 1993 and began operations in November 1996 by the government-owned conglomerate DRB-Hicom• in December 2001, Tony Fernandes was purchased AirAsia which in the heavily-indebted through his company Tune Air Sdn Bhd.• Fernandes successfully hailed business circle by a remarkable turnaround and making first profit in 2002.
  • To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
  • • To be the best company to work for whereby employees are treated as part of a big family• Create a globally recognized ASEAN brand• To attain the lowest cost so that everyone can fly with AirAsia• Maintain the highest quality product, embracing technology to reduce cost and enhance service levels
  • AirAsia make the low fare model possible through the implementation of the following key strategies,• Safety First • Streamline Operations Partnering with the world’s most Making sure that processes are as renowned maintenance providers and simple as possible. complying with the with world airline • Lean Distribution System operations. Offering a wide and innovative range of• High Aircraft Utilization distribution channels to make booking Implementing the regions fastest and travelling easier. turnaround time at only 25 • Point to Point Network minutes, assuring lower costs and Applying the point-to-point network higher productivity. keeps operations simple and costs low.• Low Fare, No Frills Providing guests with the choice of customizing services without compromising on quality and services.
  • The characters of the low cost carrier (LCC) business model that AirAsia follows in theairline industry shown as below :