• based in Kuala Lumpur, Malaysia• originally founded in 1993 and began operations in November 1996 by the government-owned conglomerate DRB-Hicom• in December 2001, Tony Fernandes was purchased AirAsia which in the heavily-indebted through his company Tune Air Sdn Bhd.• Fernandes successfully hailed business circle by a remarkable turnaround and making first profit in 2002.
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
• To be the best company to work for whereby employees are treated as part of a big family• Create a globally recognized ASEAN brand• To attain the lowest cost so that everyone can fly with AirAsia• Maintain the highest quality product, embracing technology to reduce cost and enhance service levels
AirAsia make the low fare model possible through the implementation of the following key strategies,• Safety First • Streamline Operations Partnering with the world’s most Making sure that processes are as renowned maintenance providers and simple as possible. complying with the with world airline • Lean Distribution System operations. Offering a wide and innovative range of• High Aircraft Utilization distribution channels to make booking Implementing the regions fastest and travelling easier. turnaround time at only 25 • Point to Point Network minutes, assuring lower costs and Applying the point-to-point network higher productivity. keeps operations simple and costs low.• Low Fare, No Frills Providing guests with the choice of customizing services without compromising on quality and services.
The characters of the low cost carrier (LCC) business model that AirAsia follows in theairline industry shown as below :