Your SlideShare is downloading. ×
Sotrender tracking applications and open graph
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sotrender tracking applications and open graph


Published on

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Data-driven fuel for social media marketing Tracking, applications & Open Graph Marcin Nagraba (Project Manager) Jan Zajac (CEO) @Social Media Week Open Graph workshop, London, 26.09.2012 1
  • 2. Where do we come from? 2
  • 3. Our solution - Sotrender 3
  • 4. Sotrender: Analyse & optimise Detailed analytics & reporting on KPI, best content etc. One score of social media Management performance of content & workflow Data-drivenrecommendations & calls to action –90 proprietary data mining algorithms 4
  • 5. Apps & Facebook Pages 5
  • 6. Facebook Pages & apps go together! Facebook Page is constant communication that App is extended engages and reaches stable user experience number of Facebook users 6
  • 7. Facebook Pages & apps go together! Contests, customer Constant two-way feedback, communication helpdesk Social ads and Community of Good quality, engaged brand’s fans sponsored everyday content stories 7
  • 8. Facebook Page & apps go together! App is a story generation V8 engine Supplements Facebook Pages A new way of interaction with the brand A new quality of engagement and boost exposure 8
  • 9. Importance of tracking Facebook Pages 9
  • 10. Tracking Facebook Page See ups and downs in fans engagement Time of fans activities => adjust communication to their habits 10
  • 11. Tracking Facebook Page Check most and least engaging content 11
  • 12. Tracking Facebook Page Behavioural segmentation of active fans Active fans – ranking of activities and dates 12
  • 13. Tracking Facebook Page Data-driven recommendations & calls to action – data mining algorithms & specific tips Better engagement = exposure of brand’s content to right people 13
  • 14. Tracking apps 14
  • 15. Data-driven apps development process If app doesn’t meet the goals Reqs & – redesign it! Design Analyse Build Launch is just the beginning! Measure Launch 15
  • 16. Tracking and the Open Graph - Insights Tens of New and active users metrics Active Users, auth, demography, retention Stories: published, impressions, clicks, mobile data etc Actions, impressions, refferals Age, gender, language, country, App’s blocks, spam reports, App’s rates (stars), income (in $) API calls, HTTP errors, page load time 16
  • 17. To make things simplier 17
  • 18. Tracking and the Open Graph engage- ment active virality users retention Just essential KPIs for app’s growth and reporting 18
  • 19. Tracking and the Open Graph – app’s growth virality = new users per existing active users Virality = 9,99% Tips  Focus on 2-3 stories only (e.g. shares & comments).  Landing page and permissions dialog are important as well  Let the users type in a message when taking action, enable explicit sharing actions  Actions in users news feeds are the key 19
  • 20. Tracking and the Open Graph – app’s growth = returning active users retention (users that used the app more than once). Tips  Design your apps to provide repeat value  Keep the content fresh => e.g. by promoting UGC  Show friends activity feed to users  Encourage competition and collaboration between friends 20
  • 21. Tracking and the Open Graph - evaluation = quality of traffic engagement Define it on your own to meet your goals (e.g. published actions per active user). monthly active users = quantity scope of apps, number of people Engagement not only exposed but also engaged 21
  • 22. The future 22
  • 23. The future is CMTO Source: cxo-chief-marketing-technology-officer-infographic/ 23
  • 24. Try out Sotrender! Tottally free of charge for 14 days We would be grateful for feedback London, UK: 9 Devonshire Square, EC2M 4YF Warsaw, Poland: Nowogrodzka 50/413, 24