Backlink Your Way To Success With Backlink Bonanza
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Backlink Your Way To Success With Backlink Bonanza

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About 35% of Search Engine Result Page Rankings have been shaken up by these new Panda updates and you want to get back on top or ensure your place at the top. ...

About 35% of Search Engine Result Page Rankings have been shaken up by these new Panda updates and you want to get back on top or ensure your place at the top.
I don’t need to BS you about the new Google SERP Update. You Know What’s Going on. But as a quick refresher, here are a few truths to the new Panda updates:

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Backlink Your Way To Success With Backlink Bonanza Backlink Your Way To Success With Backlink Bonanza Document Transcript

  • Copyright http://upandcomingmarketing.com/Backlink Bonanza Page 1
  • Table of ContentsIntroduction................................................................................................6Getting Started...........................................................................................7 Basic SEO................................................................................................7 <TITLE> ...............................................................................................7 Header Tags (<H1>, <H2>, etc.)...........................................................7 Other Links..........................................................................................8 Other Notes........................................................................................8 Anchor Text.............................................................................................9 Click Here Now..................................................................................10 Constructing Your Anchor Text.........................................................11 Nofollow ..............................................................................................12 Detecting Nofollow...........................................................................13 Domain Extensions................................................................................17 Backlink Velocity ..................................................................................18Backlink Bonanza Page 2
  • Don’t SPAM...........................................................................................19Blog Commenting.....................................................................................21 Establish a Blog.....................................................................................22 Blog Posts.............................................................................................23 Finding Blogs.........................................................................................24 Going Forward......................................................................................25 Guest Blogging......................................................................................26Forum Marketing......................................................................................27 Your Profile...........................................................................................27 Biography..........................................................................................28 Location............................................................................................28 Interests............................................................................................28 Occupation........................................................................................28 Profile Picture/Avatar.......................................................................29 Signature...........................................................................................29Backlink Bonanza Page 3
  • Getting Involved....................................................................................29Community Sites.......................................................................................30 Squidoo.................................................................................................31 HubPages..............................................................................................34Article Directories.....................................................................................35 Author’s Resource Box..........................................................................36 Plagiarism.............................................................................................37 Special Note......................................................................................40 Topics....................................................................................................40 List of Article Directories.......................................................................42Video Marketing.......................................................................................44Social Bookmarking...................................................................................46 List of Social Bookmarking Sites............................................................47Backlink Bonanza Page 4
  • Outsourcing Backlinks...............................................................................49Conclusion................................................................................................51Backlink Bonanza Page 5
  • INTRODUCTIONThink back to when you first started using the internet. You first found outabout a search engine and decided to see what was on the internet, soyou entered a search phrase in the little text box and hit enter.I’ll bet you had to weed through pages and pages of useless contentbefore you managed to find the one page that was worth your time.That’s because the search engines used to just crawl the sites and made alist of the words used on a site. It would take that list, sort them by mostused to least used, and there was your keyword list.That meant you got people who would stuff keywords into their pages andit worked for them. The person who put the words on their pages themost would end up getting the most traffic.Search engines have changed and so have the surfer. Algorithms werecreated to crawl and analyze the content so it could determine moreaccurately if you the content was relevant or not to your search.There are a number of factors now in that algorithm, and what sites link toyours is one of them. If you have the right sites linking to you, your sitecould gain popularity and traffic.Backlink Bonanza Page 6
  • GETTING STARTEDThere are a few very important points we need to talk about before youget started getting backlinks. If you don’t understand these concepts, youare likely to be spinning your wheels by getting a lot of backlinks thatwon’t be as effective as you hope.BASIC SEOYou want backlinks so why do you need to worry about search engineoptimization? It plays a huge role in getting your site evaluated whencomparing it to other sites when you get crawled. There are great bookson SEO so I’m going to just give you a quick rundown.<TITLE>The <TITLE> tag is more than just something that gives your page a title;when the web robots come to your page and try to index you, that title isgoing to be the first line that comes up regarding your page in the SERPs.HEADER TAGS (<H1>, <H2>, ETC.)When you open any book that has chapters and read it, you will see thereare some typefaces larger than others; this document is one example. TheBacklink Bonanza Page 7
  • larger, bolder text in this document is a header that should stand out andprovide some clue as to what the section following it is going to be about.This is no different for web pages.Just as you wouldn’t see all of the text in all-caps or small-caps and bold ina book, you wouldn’t have it on a website. Use header tags, but use themsparingly.When comparing your content to the content of your linker, these need tobe important keywords and should be like natural speech. Singlekeywords or maybe a 4-5 word non-repetitive title.OTHER LINKSIf all of your links are sales links, the web robot will immediately regardyour site as trash. You don’t want to get rid of your traffic, but you shouldbe providing some links to other sites for “more information”.OTHER NOTESThe content in your site should be of good quality; this means don’t use akeyword over and over again. The web robots will also check for keywordsit expects based on keywords you have put in the title, header, and linktags to see if it matches with your content.Backlink Bonanza Page 8
  • For example, on a site supposedly about computers, a web robot maycheck if you have the words hard drive, video card, or monitor.ANCHOR TEXTThere is a lot of information about anchor text and while it is part of SEO, Ihave decided to put it in its separate subsection to emphasize howimportant it is to you.Anchor text is the text that is used to link from one web page to another.It is important to understand that search engines typically use anchor textas one important aspect of guessing exactly what a page is about, so if youwant to rank for a particular phrase, it’s important to ensure you’re usingproper anchor text for your links.One thing to remember is that you should not use the exact same anchortext for every single backlink. This won’t look natural to search engines,and your website could end up getting hit with a penalty that actuallyhurts your rankings.Let’s say you want to rank well for the keyword phrase “buy golf clubs”. Agood mix might be: Buy Golf Clubs – 50%Backlink Bonanza Page 9
  • Purchase Golf Clubs – 25% Buy Golf Clubs Online – 15% Where to Buy Golf Clubs – 10%By splitting your anchor text among several different (but similar) phrases,your backlinks will look more natural and you won’t have to worry aboutbeing penalized for appearing unnatural.CLICK HERE NOWDo you remember all of those links on just about every page that told youthat you had to click the link now? So do search engines, and you justcan’t get ranked for that phrase anymore.When a web robot crawls your site and indexes it, it tries to evaluate yoursite by what it finds. When it finds links, it’s going to compare the rest ofthe content on your site with the link it found to determine how relevantit is.In theory, it does this by counting up your keyword frequency (words itdetermines as keywords and not what you tell it), and then seeing if theyare all related to each other. If they are, you get a bonus.Backlink Bonanza Page 10
  • Clues it uses to determine keywords would be various tags on your pagesuch as your page title and any header (<H#>) tags you have defined;which is why you should make sure you include some header tags and alsobe careful to have only about 5% of the words on the page enclosed inheader tags.After it determines your keywords, it compares your keyword and keyphrase frequency with other sites who have those keywords in commonwith yours. Based on what it’s “learned”, it expects certain words to existwith others, such as “automobile” and “car” would probably exist on thesame page and probably repeated.When it comes to your links, it treats them as potential keywords andcompares the anchor text to what you’ve already established as yourpattern of keywords. If they’re related, you’re good. If not, then itbecomes “confused” and can even discard the link altogether as beingirrelevant.CONSTRUCTING YOUR ANCHOR TEXTLet’s start off by showing you what is an example of some bad anchortext:Backlink Bonanza Page 11
  • Click here to get more information about Green Widgets, how to findthem, and what you should know about collecting them.You’re not trying to rank for the phrases “click here” or “moreinformation”. You would want to rank for “green widgets”, so you shoulddo something similar to the following:If you want to know more about green widgets and how to collect them,then you should visit my site where I’ll show you the whole process ofcollecting green widgets.NOFOLLOWThe “rel=nofollow” tag is the bane of the backlinker. Many people chooseto avoid websites that use this tag altogether, but you have to keep inmind that every backlink has the potential to bring in direct traffic. Thus, Iwould not avoid a good link from a high-traffic source.Just keep in mind that if a website uses the nofollow attribute on links,you won’t get any benefit for direct SEO purposes but you can get trafficfrom the site from people clicking through your links.The reason nofollow is set (or noindex for that matter) is to help inprivacy. The idea is that if the web robot is told to not follow the links,Backlink Bonanza Page 12
  • then it shouldn’t see the pages. Going further on that, if they are not toldto index the pages, then there won’t be a record of it on the internet.Of the three major search engines (Google, Yahoo!, and Bing), it doesn’tmean they won’t follow the link, but it means they won’t use the link thatgoes to your site to increase your page ranking. These are called the well-behaved robots.Other web robots will follow the links and index them despite you tellingthem otherwise. This is usually done for “phishing” scams or emailcollection; some web robots were created to specifically target guestbooks on various sites and collect names and email addresses so theycould go on a mass mailing list. These are called the bad robots.There are three different ways the nofollow attribute can be set:robots.txt, META tag in the header, or REL attribute in the link. Since youcan’t check all three, you need to have an addon that will check it for youthrough live parsing.DETECTING NOFOLLOWWith most browsers, you can detect if nofollow has been set by using anaddon that doesn’t interfere with the site’s normal functions. Some ofBacklink Bonanza Page 13
  • these can be turned off manually while others are always on and showingyou links that are set to nofollow. Firefoxhttps://addons.mozilla.org/en-US/firefox/addon/nodofollow/This addon will make it very easy to find out whether a website has thenofollow attribute on links. Links that are nofollow will be highlighted in areddish color, and links that are good for SEO will be highlighted in blue. Iflinks are highlighted in green, they will be good for backlink purposes.On Firefox 3.x, you can use two different methods to toggle NoDoFollow: 1. Right click on the page. Most of the time this should work, but sometimes web pages have the right click turned off. 2. From the Tools Menu in the Main Menu strip. Toggle NoDoFollow this way when the other way doesn’t seem to work.Here is NoDoFollow in action, on EzineArticles.com:Backlink Bonanza Page 14
  • The “Manage Subscriptions” link has been set to nofollow, while the otherlinks haven’t. Google Chromehttps://chrome.google.com/webstore/search?q=nofollowFor Chrome users, there is a similar addon called Nofollow Spotter andworks very well; however you can choose any of the ones that areavailable for Chrome by visiting the link.With Nofollow Spotter, it’s always on and only highlights nofollow links inred, as you can see in the following screenshot: Internet Explorer and OthersBacklink Bonanza Page 15
  • Unfortunately for Internet Explorer users, there’s no addon or plugincurrently that can help you check the links.But, you’re not completely lost. The good news is, most people don’t usethe robots.txt file to restrict link following and major sites will not want tohave their links set to nofollow.They want the maximum amount of authority achieved by each crawl sothey will not restrict the majority their own links; only the ones that aren’trelevant to the content of the site, such as “Manage Subscriptions”.EzineArticles wouldn’t want to try to rank for that term so by setting it tonofollow, it’s not added to their list of keywords.You can begin by viewing the page source of the site in question, and thenchecking the links. For all browsers, you being by right clicking somewhereon the web page to bring up the context menu, and then: Firefox: “View Page Source” is located near the bottom. Google Chrome: “View Page Source” is also near the bottom. Internet Explorer: “View Source” is near the middle.Backlink Bonanza Page 16
  • In all three browsers, pressing CTRL-F while looking at the source of thepage will bring about a search box, and in this you will type “nofollow”and see if the links will have that attribute on it.Since we used EzineArticles earlier, here’s a screenshot of part of thesource from the menu:The screenshot earlier told us that the “Manage Subscriptions” link wasset to “nofollow” and the others weren’t; and this is what we see whenwe check the source.Checking the links this way isn’t really difficult, but it’s more involved thanjust seeing the links highlighted.DOMAIN EXTENSIONSMany people believe backlinks from certain domain extensions are morevaluable than others. It seems people believe that links from .edu and .govwebsites are given more weight than links from other extensions.Backlink Bonanza Page 17
  • This has never been proven to be true, and even if it is, that is likely tochange at some point in the near future. If enough people exploit thismethod, Google is sure to change it.Of course, since there is no evidence that this makes a difference (otherthan anecdotal evidence of questionable origin) I wouldn’t pay muchattention to domain extensions.If you can get backlinks from sites with these domain extensions, fine. ButI wouldn’t spend too much time trying to locate these links specifically.BACKLINK VELOCITYRemember how I mentioned earlier that search engines do not like thingsthat appear unnatural? Well, the speed at which you accumulate backlinksis something that is certainly noticed by the search engines.If you have a brand new website that is only a few days old and suddenlyyou have hundreds of backlinks, it’s not going to seem very natural. Abrand new website usually only gathers a handful of links in the beginningif it’s lucky!Backlink Bonanza Page 18
  • Thus, it’s important to make sure you aren’t getting too many backlinkstoo quickly. I understand you may be keen to get as many backlinks aspossible as quickly as possible, but this could hurt more than it helps.I would start out by getting around 50-100 backlinks the first week, andgradually increase that number over the coming weeks.DON’T SPAMIf you think you can get a good backlink network going by spamming siteswith your link, then you’re wrong. You shouldn’t look at this as a “throwmy link to enough people and some of it will stick”. Your process has to besolid.I’m going to emphasize this later, but it merits stating right now. Whenyou create content for the sites you want backlinks from, the content willhave to be very good quality and readers have to be able to read it like it’snot a long advertisement.Sure, you want people to buy what you’re selling, but you want to get theuser to YOUR site before you try to finalize the sale. Anything you postthat may seem like spam can get your comment deleted, ignored, andeven get you banned.Backlink Bonanza Page 19
  • Backlink Bonanza Page 20
  • BLOG COMMENTINGPerhaps the most well-known method for acquiring backlinks iscommenting on blogs. This is tricky, because most blogs have nofollowtags on their links by default.In fact, most bloggers don’t even know this option is turned on; thereforeyou need to make sure the site you’re trying to get backlinks from doesn’tdirect the web robots to nofollow.Don’t expect to just make a post on a blog and get a backlink. That usuallydoesn’t happen even if you’re not considering getting blocked bynofollow. You have to have the correct strategy, and they involve a bit ofwork on your part. You must post a well-written comment that you have put some brain power into. If the comment is relevant to the post and it’s not advertising anything, more than likely the site administrator will approve your comment. When providing your backlink, make sure you choose the best anchor text possible since it is a very important element for search engines.Backlink Bonanza Page 21
  • ESTABLISH A BLOGThe first part of the process is to establish your own blog. Getting a blog tolink to your blog is easier than trying to get them to link to a sales page orsqueeze page.You’re going to set up a real blog and make some real blog posts; you’renot going to set up a mock blog and hope it works. You must actuallymake the effort to make the blog at least seem like you’re trying to talk topeople instead of just selling. That’s why you’re going to do most of yourselling off the blog.There are two main places to set up a free-hosted blog: Blogger.com andWordPress.com. Obviously, you could host your own blog on your ownserver and you wouldn’t have to deal with the rules that either of thesewould impose on you, but then you would lose out on taking advantage ofthe domain authority that WordPress.com and Blogger.com have.Blogger allows for both affiliate links and commercial (business-orientedor sales) posts, whereas they are specifically disallowed by WordPress andif you’re caught running a commercial blog it will be deleted.Backlink Bonanza Page 22
  • Even Blogger will disable or delete your blog if don’t have quality content,so you’ll need to make sure your posts sound like you’re talking to yourreader instead of your reader watching a television commercial.BLOG POSTSYou need to make your blog have some substance, so you will need tomake about 10 posts on it with around 200 words. You shouldn’t reallyexceed 500 words in an post; you’re not looking to make a dissertationand studies have shown that readers don’t want to read a wall of text.Each of your post titles should have the phrase you’re trying to rank forincluded but not repeated. For example, if you’re trying to rank for “greenwidget”, you’ll want to have posts that are titled: Finding the Best Green Widgets Getting Your Green Widget’s Authenticity Certified Using the Green Widget Newbie’s Guide to Green Widget Collecting Selling Your Green WidgetBacklink Bonanza Page 23
  • Since each post on your site is going to be another page when thatparticular post is read (putting in a “read more” link by using teaser textwill help with this), then you want each one to rank for a different searchphrase.FINDING BLOGSNow you’ll have to do a search for blogs that allow the links to be followedand have higher page rank than you. This is really simple with using one ofthe plugins mentioned earlier and doing a quick search on Google.The blogs you’re looking for should be very similar to yours; you shouldn’ttry to get backlinks to your site about green widgets from a blog that’sdedicated to blue gizmos.When posting to these blogs, you should also keep it short just like onyour own blog. You don’t want to make someone wander away from yourpost or comment by killing their attention span.Somewhere in the post, you’ll make a link to your site if it’s allowed. Usingthe “good anchoring” example above should help you get it approvedunless the site administrator just doesn’t want links inside the commentswhich can happen sometimes.Backlink Bonanza Page 24
  • In that case, you’ll want to save your good anchoring for the author’sinformation section which will probably ask for your name, email address,web site name, and web site URL.The “web site name” label is just another word for “anchor text” to you,so don’t just put the name of the site. You also want to make the anchortext relevant to the post you’re going to link to; linking to the main pageof your blog isn’t going to work. It must look and feel like a real link, whichit is.GOING FORWARDJust getting your blog established isn’t the end; the web robots don’t likesites that appear to be dead. You should try to keep your site updated atleast once per week so you can have the new pingbacks (alerts) for yourblog that sent out when you make a new post.Posting also means anyone who’s following your blog could get updatesby RSS if you have that set up; and people following your blog are whatyou want.You would even want people to post on your blog because that would alsoincrease the apparent activity your blog has, which will help in your pageranking.Backlink Bonanza Page 25
  • GUEST BLOGGINGSometimes, you might be able to find a blog that will allow you to registeras a “guest” blogger; someone who isn’t the resident administrator but anoutsider from another site.This is important, especially if you manage to guest blog on an authoritysite, because it’s like an endorsement. They have agreed to let you blog ontheir site because they see you may be a knowledgeable expert in thefield.In this case, you need to provide content that is even better than thecomments you leave on blogs while still making sure you keep as muchinformation covered as possible.Where before you were able to leave comments based on what someoneelse has written, here you have to write content that may not have evenbeen addressed yet so you can’t necessarily feed off what others havewritten.Backlink Bonanza Page 26
  • FORUM MARKETINGForum marketing is another popular method for getting backlinks. Theidea of this is pretty much the same as it is for blog commenting, exceptyou don’t require your own forum.When marketing in a forum, you should find one that allows for asignature line with a link. If you can’t have that for your forum account,then you should really move on to another forum.YOUR PROFILEWhen most people join a forum, they tend to overlook some of the moreimportant fields they should fill in. Outside of marketing, it helps peopleunderstand you better by looking at your likes and dislikes, and websitesyou own or go to regularly.From the marketing angle, your profile is very important. It gives you achance to establish yourself as some sort of authority. In the main sectionof your user control panel page of most forum software, you’ll have thesefamiliar labels: biography, location, interests, occupation. Other importantareas are your avatar or profile picture along with your signature.Backlink Bonanza Page 27
  • BIOGRAPHYYou’re not really given much space to fill out your entire life’s story, soyou will need to tell people that you’ve been collecting and trading greenwidgets for years and you’re looking for other people to collect and sharewith.LOCATIONThe location isn’t really all that important; it could be if links are allowedin these fields but since most sites don’t allow links here then it’s prettymuch useless. You should go ahead and put something like “Southern US”or even your city and state if you’re not shy.INTERESTSTell people that you’re interested in green widgets and maybe how manyyou have or want to have.OCCUPATIONHere you can tell people that you’re a green widget authority and you’rein the business of green widgets.Backlink Bonanza Page 28
  • PROFILE PICTURE/AVATARI wouldn’t put a picture of the product you’re selling. I would either find anice generic avatar or actually upload a picture of yourself. Most peopletend to respond to people better if they have an avatar but not always.SIGNATUREWhen making your signature line, it should be very non-commercial justlink to your site with some good anchor text. You don’t want to gooverboard and you must check the forum rules for exactly what you canand can’t have in your signature.GETTING INVOLVEDAfter you’ve set up your account and your signature line, it’s time to getinvolved in the community. Respond to other members’ posts and makesome of your own while following all of the forum’s rules; the contentshould always be good and free of spam or you could risk getting bannedby the administration.You don’t want to seem like you’re just pushing a product onto people.You want people to be impressed with what you’ve posted and then wantto check out your profile or click a link to your site.Backlink Bonanza Page 29
  • COMMUNITY SITESI’m sure you’re familiar with various community sites where you can builda single page to talk about one of your interests. The two most popularsites for this are Squidoo and HubPages.The community sites I’m talking about have a user base that contributescontent in a variety of niches. Regular users can come to these sites andbrowse the user created pages to hopefully gain a new interest or getmore information about one they already have.For Internet Marketers, these are called “feeder sites” because they feedyour main site traffic through good backlinking. And, the good news isthey are easy to set up because it literally takes just a few clicks and youcan be done in less than an hour.If you set up a huge network of these feeder sites that go to well-constructed landing pages, you could have a massive backlink trafficsystem.These sites have authority with Google; the content on them is given moreweight than content on other sites because they’ve been around and theyare heavily moderated. Squidoo had some problems recently, but theyBacklink Bonanza Page 30
  • managed to crack down on the spam and improve the overall quality oftheir content.What this means to you is that you need to provide top quality contentwhen making pages on these sites; it helps you and it helps the sitemaintain its good standing with the search engines.SQUIDOOSquidoo is a place for lensmasters (what they call their users whocontribute content) to create lenses (single page sites all residing onSquidoo.com) that focus on a single topic.The best part about Squidoo is that you don’t need to know any HTML tocreate a lens; all you have to do is follow their easy-to-use drag-and-dropinterface and you’ll have a lens done in about 5 minutes.When you log in, you’ll see a button on the left side labeled “Create aLens”:Backlink Bonanza Page 31
  • After answering a few short questions in a progressive “click andcontinue” interface, you’ll see your lens and you’re almost ready topublish. They’ve added the required number of modules for you already; ifyou fill in the information and click the publish button, it will go live.Squidoo makes it possible (and very easy) to advertise products on yourlenses simply by adding modules to your lens. When you browse themodules available, you can select the category “Selling Stuff”. Currently,the modules available include Amazon.com, ArtByUs, Etsy, Zazzle,CaféPress, eBay, and ShopIt.But advertising products is just half of it; if you use their modules forselling items, you’ll get a commission. Squidoo will pay you directly to yourPayPal account. They only pay by PayPal and if don’t have a way to receivepayments, they suggest donating any proceeds to charity.With that in mind, you should feel safe in trying to sell something in a lensor directing traffic from your lens to your web page; but you shouldn’t doit in a spammy manner. Here it is in their own words, as taken fromhttp://www.squidoo.com/squidspam:Backlink Bonanza Page 32
  • They go into depth about why your account could get deleted, but themost important one you should pay attention to is (also on that page):This may seem scary, but as I have outlined for you before, you can’t getstarted by spamming links on blogs or other places.If you make a Squidoo lens one of your traffic dumping sites, you mustalways provide quality content to the site you’re trying to get the link fromotherwise you’ll seem to be nothing more than a spammer who’s justthrowing out as many links as possible.Backlink Bonanza Page 33
  • HUBPAGESHubPages is very similar to Squidoo, but the rules are a bit more strict.Still, if you just keep in mind that you’re not going to spam then youshouldn’t have a problem.HubPages will take punitive actions such as disable, delete, or suspendyour account if they feel your hub is “overly promotional” or if it has“substandard” content.The actual reasons for why a hub would be flagged as “overlypromotional” is on their “Overly Promotional” Page(http://hubpages.com/hub/Overly-Promotional).The problem most people run into seem to be linking to a single domainmore than twice which is against the rules. Others feel they can getaround this rule by masking links or trying to use redirects on outsidesites.As with all community sites, HubPages is managed and moderated by thecommunity so your hubs would get flagged rather quickly if you violatethe rules.Backlink Bonanza Page 34
  • ARTICLE DIRECTORIESAnother great source you should use are the article directories. Successfulmarketers using this method have managed to achieve a good incomefrom doing just this and nothing else.Writers submit their articles to the site for free and in exchange, they aregiven the possibility to grab traffic from the authority site whilemaintaining rights to the article. You own the content and any site thatforces you to give up your IP rights should be avoided.Once again, you’re taking advantage of the “authority” seen by Googleand other search engines. The directories get traffic and it’s given to youfreely; but some are cursed by the nofollow directive.Most of the article directories also have a way for other webmasters tomirror or republish the article on their own site. You could see your articlepop up on other sites and even get traffic from those sites.The article that you’re going to submit to these sites are going to bearound 400 words and should be very well written, using proper grammarand style. If you went to a site and was reading something with badBacklink Bonanza Page 35
  • spelling errors and sentences that didn’t make sense, you’d probably writethat off.The largest article directory just happens to allow the web robots tofollow the links: EzineArticles.com. But, they like to have original content,so you’ll need to write your articles and submit them to EzineArticles.comfirst, then submit them to the other directories.If you submit to an article directory that has their links set to nofollow, it’snot a total loss. You can still get traffic from people clicking through toyour site and if the directory is large enough, that could mean a lot oftraffic.AUTHOR’S RESOURCE BOXYou will not be able to link to anything in the article itself, but along withevery article comes the resource box. Authors are given a “bio box” toentice the reader to click through to their site.The “bio box” or “resource box” is the only place in the article whereyou’ll be able to provide links; the maximum number of links is usually twoand they can’t be to the same page but that doesn’t mean they can’t be tothe same site.Backlink Bonanza Page 36
  • Here is an example bio box that should help you design your own.You can read more about collecting green widgets on my site and if youwant to know about how to protect your investment, you should check outmy blog where I talk about the best manufacturers of green widgetprotectors.PLAGIARISMEarlier I mentioned at other webmasters could republish your content; it’sokay for them to do it as long as they also publish your resource box. Theproblem comes from webmasters who want to add content to their sitebut don’t want to either do the work of writing it themselves oroutsourcing it.If you manage to find your article on a site and they haven’t included yourresource box, you can issue a DMCA to get them to take the article downor give you credit. You can find duplicates of your content by searchingGoogle or by using CopyScape. (http://www.copyscape.com).Backlink Bonanza Page 37
  • As you can see above, when you go to CopyScape you can simply enter aURL to your original and see if any duplicate copies exist.Even if your article is changed slightly and the bio box is removed, it willstill detect it because the search algorithm isn’t based on an exact match;it’s based on a very complex instruction set.They also have a premium service that doesn’t come with a premiumprice; the CopyScape premium service allows you to paste your text into atext box and perform a search, so your content doesn’t have to be online.The following image shows the premium user’s page after they’ve signedup for the service, but haven’t purchased any credits yet:Backlink Bonanza Page 38
  • As shown in the image below, you can spend as little as $5.00 if you’reusing a credit card, but if you’re using PayPal or American Express, youhave to spend at least $10.00. The cost is minimal compared to the peaceof mind you can have because of this service. For the ones out there thatcan program, they offer an API so you can run your own searches on yourown site.Backlink Bonanza Page 39
  • SPECIAL NOTEPlagiarism applies to you, too. If you’re going to be writing anddistributing content, you can’t steal it from other sources and post it asyour own. You must give credit to the original author unless you have alicense for PLR content (Private Label Resale).For writers, plagiarism is the number one rule that you can’t violate.Stealing someone else’s work isn’t what you want to have happen to you,so you shouldn’t do it to anyone else.TOPICSSo you know you have to write articles, but what should they be about?Don’t submit a sales article. No one wants to read a sales page untilthey’ve done all the research; you should gain a reader’s interest but notgive away vital information.For example, if you were trying to sell an eBook about losing weight, youdon’t want to talk about the method that’s in your book; you can mentionthe method in the article only briefly but focus on the dangers of beingoverweight.Backlink Bonanza Page 40
  • Another example would be if you were trying to sell an eBook aboutgetting rid of acne, you would write about how embarrassing acne wouldbe.The topics are relevant and a lot of people might want to know thedangers of being overweight or might want to know that other people arefeeling embarrassed by acne; everyone wants to know they’re not alone.Once you connect with the reader, you can then bring them to your siteand let them read more articles, and your salesmanship can be a littlemore aggressive since it’s your site.Other ways you can connect with your reader is by scaring them; listingthe dangers of being overweight is rather mild considering there are a lotof people and services making that fact known every day. The Pain in Your Chest is a Heart Attack and You Will DieProviding a title such as the one above might seem a little drastic, andyou’re probably right. But you can see that by providing a good title, youcan get a reaction better than: What Smoking Does to Your BodyBacklink Bonanza Page 41
  • LIST OF ARTICLE DIRECTORIESThis is only a partial list. Amazines http://www.amazines.com Article Alley http://www.articlealley.com Article Dashboard http://www.articledashboard.com Articles Base http://www.articlesbase.com Article Snatch http://www.articlesnatch.com Buzzle http://www.buzzle.com Ezine Articles http://www.ezinearticles.comBacklink Bonanza Page 42
  • Go Articles http://www.goarticles.com Helium http://www.helium.comBacklink Bonanza Page 43
  • VIDEO MARKETINGNot everyone can do video, but if you can then this is for you. What youwant to do is find some popular videos on sites like YouTube.com that arerelevant to your products and post a response video.The video doesn’t have to be some large production; you can use ascreencasting program. A screencasting program simply records yourscreen and your audio if you feel up to it and then exports the file assomething useable such as an AVI which is perfect for YouTube.An example of a screencasting program is CamStudio; it’s free for use forpersonal and commercial purposes. You just download the program fromhttp://www.camstudio.org and start using it in minutes.On the main page, it clearly states that you can use it for free for anythingyou want:Backlink Bonanza Page 44
  • Video marketing is not only good for generating backlinks, it can also bringyou a lot of direct traffic. Video websites like YouTube are often featuredin the top results, making it easy to grab a first page link to your video byusing keywords in your video title.When you submit a video, be sure to add a link to your website in thedescription. Some sites have nofollow on their links, but remember you’llget direct traffic from those, anyway.You can also call attention to the link by creating a screen at the end ofyour video that displays for about 10-15 seconds telling people to checkout your site, and letting them know they can click the link in thedescription to get more information.Backlink Bonanza Page 45
  • SOCIAL BOOKMARKINGA social bookmarking site is one that stores your bookmarks so otherpeople can see them. It’s a way to connect with other people; if you’vefound an interesting story you can bookmark it so others would also seethe story.For marketers, this is a way to gain a lot of exposure very quickly with asite that has high page rank; these sites are typically given a lot of weightby the search engines.Some sites will have an addon or toolbar for your browser so you caneasily add the site to your bookmark list; these are the ones you should befocusing on because they’re easy to use.There are other sites available where you can actually log in and submitsites manually; that’s still an option if you want to be thorough.One popular social bookmarking site, called Digg, encourages you tosubmit a lot of articles per day (anywhere from 5 to 20) and your contentcan be submitted automatically through RSS which means any time youmake a post to your blog your subscribers will be notified.Backlink Bonanza Page 46
  • LIST OF SOCIAL BOOKMARKING SITESThe following is not a complete list and they should all have a page rank of5 or more: Digg http://www.digg.com Diigo http://www.diigo.com Folkd http://www.folkd.com Mixx http://www.mixx.com Plime http://www.plime.com Reddit http://www.reddit.comBacklink Bonanza Page 47
  • Technorati http://www.technorati.comBacklink Bonanza Page 48
  • OUTSOURCING BACKLINKSI know it’s a lot of work to get backlinks, but fortunately you don’t have todo it all on your own. You can outsource backlink creation and havesomeone else do all of the hard work for you.There are several places to go to find someone to hire to submit backlinksfor you:Warrior Forum http://www.warriorforum.comDigital Point http://forums.digitalpoint.comFivver http://www.fivver.comOdeskBacklink Bonanza Page 49
  • http://www.odesk.comElance http://www.elance.comZeerk http://www.zeerk.comI suggest creating a step-by-step document to give to your workers tellingthem exactly what to do and which sites to submit to, unless you hire anexperienced backlinking service.Whatever you do, make sure they give you a comprehensive report ofwhat they have done and where they submitted so you can verify yourlinks are in place. This way you will know you’ve received what you paidfor.Backlink Bonanza Page 50
  • CONCLUSIONGetting backlinks is vital if you want to rank well in the search engines andget significant traffic to your website. It’s not enough to create a greatwebsite with a lot of useful content. It’s never going to be found if youdon’t work at getting backlinks.It’s a lot of work, but it’s definitely worth it. With enough qualitybacklinks, you can outrank even the most established of websites for allbut the most competitive keywords.I don’t want you to think you’ll be able to rank in the top 10 for a term like“books” or “golf”, because this isn’t likely to happen anytime soon.However, if you keep building backlinks and age your site, it’s ultimatelypossible somewhere down the line.Now go get started!To Your Success Samuel MoweClick On The Link below To Find out more how we can boost your business profits!Backlink Bonanza Page 51
  • http://upandcomingmarketing.com/Backlink Bonanza Page 52