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FanLP Pitchdeck
 

FanLP Pitchdeck

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    FanLP Pitchdeck FanLP Pitchdeck Presentation Transcript

    • Problem Buying music, merchandise and concert tickets is currently a transaction…not a relationshipbuilding process. The relationshipbetween Fans and Musicians is a zero-sum pie.
    • What is FanLP?Loyalty Point platform for musicians to reward fans for supporting early and often (Long-Term Incentives). All music on FanLP is available for free and legal download.
    • How Does FanLP Work?When Fans Do This: Go to Concerts Buy Merchandise Donate $ for Free Music Spread the Word/Share Music Support Their Fav Artists
    • How Does FanLP Work? They Get This: * Fans can save these up and spend them on cool prizes like an autograph T-Shirt or Backstage Pass. * The earlier a fan supports an artist (When artist needs it most), the more fans are rewarded as the artist grows…much like investing in an early stage company ;). They are rewarded with unique recognition and perks such as priority access to music/concerts + more.
    • Problem: Apple iTunes Artist ReceivesFans Receive 65 centsA Song (65% cut of $1) Very Transaction Based!
    • Music D-Loads via FanLPFans Receive Artist Receives• Free Music • Valuable Customer data• Loyalty Points (prizes, perks, recognition, status) • Loyalty Incentives for fans• Fan Equity (“Stake” in artist growth prospects) • Potentially more than $1 • Lower transaction feesGreater Incentives & Long-Term Benefits As a Result of the Transaction
    • Problem: TicketmasterFans Receive Artist ReceivesA concert ticket $40 for the ticket (Minus a lot b/c of high fees Very Transaction Based!
    • Buying Tickets via FanLPFans Receive Artist Receives• A concert ticket • Valuable Customer data• Loyalty Points (prizes, perks, recognition, status) • Loyalty Incentives for fans• Fan Equity (“Stake” in artist growth prospects) • Lower ticket feesGreater Incentives & Long-Term Benefits As a Result of the Transaction
    • Why Artists Want to Use FanLPLoyalty Points (LPs) Offers fans greater incentive to support artists regularlyFan Equity Offers fans greater incentive to support an artist early on when they need the $/support the mostAnalytics:
    • Growth Plan 1. On-Board Artists Contact Artists via Social Media & Other Artist Introduction Target Record Labels, Promoters, & Band Managers
    • Growth Plan2. On-Board Music Fans to Artist Loyalty Program At Artist Concert, we’ll have:  Table/Booth  Brand Ambassadors/Customer Educators  Offer FanLPs (artist-endorsed on stage) for free-signup to FanLP  Teach Fans how to use and earn more LPs Provide Artist with Social Media Content  Copy & Paste Status Updates/Tweets to Promote their New LP Program  Artist Offer LPs to fans to share their music/upcoming concerts
    • Revenue Models1) % of Concert Ticket Revenues2) % of Merchandise Revenues3) % of Free Music Donations4) Premium Subscription Model with Advanced Analytics & Features * Lower % fees for signing up to Premium Model5) % of Sponsorship Revenues6) % of Video Ad/Ad Revenues
    • Exit Strategy• We’re VERY open to selling early (At >=$20M Valuation)• Potential Buyers Bought out LiveNation and other music ticketing companies. They are slow & clunky, so buying out competition is strategic for them. A legal and convenient free music option that still gets artists paid is a threat to iTunes. A legal and convenient free music option will likely be a threat to major record labels and buyout gives them strategic edge over indie labels.
    • We Need $500,000 $100,000 Founder Salary (1 year)  $33,333 Salary x 3 founders (Tristan, Kevin & Tech Co-founder) $150,000 Marketing  Brand Ambassadors at Concerts  Online Marketing Manager & Interns  Marketing/Promo Materials $150,000 Product Design & Development Team $100,000  Legal Expenses  Office (Shared Office Space in NYC)  Other General Expenses
    • Proposed Investment ScheduleInitial Investment: $100,000 (Get us through Alpha & Beta Phase)* 5-10 Artists, On-Board Fans, Iterate based on feedbackMonth 1: Start of Beta* 50 Artists, On-Board Fans, Iterate Based on FeedbackMonth 2: Beta* 100 Artists, On-Board Fans, Iterate Based on FeedbackMonth 3: Transition from Beta to Full Launch* 150 Artists, Iterate Based on Feedback, Start Hiring Mktg, Design, Dev)Month 4: $400,000* Full Launch: Scale & GrowYou can pull out and keep your equity at any stage in the investment schedule to mitigate risk for you!