FanInvest is a new business model to select, promote , finance and manage upcoming or existing artists, using the mechanism of ‘ Crowd (= Fan)funding What is FanInvest ?

Why do we need FanInvest ? Alternative Income model for new/upcoming artists and artists who would like to reinvigorate their career in stead of using the traditional channels ( grants, advantages from record labels, etc…) Katalyser between fan, artist and the broader arts expert community , without influencing the existing relations ships between main actors in the art community Business model that respect the freedom of artistic creativity of the artist and his of her independency in the way they see evolving their career Direct to Fan Model : strengthens the connection between fan and artist ( ‘ emotional investment ‘ ) Future business model within the digital (internet) (r)evolution taken full advantage of the impact of social media on consumer behaviour 28/10/2009 1 Muziek Digitaal

Alternative Income model for new/upcoming artists and artists who would like to

reinvigorate their career in stead of using the traditional channels ( grants, advantages

from record labels, etc…)

Katalyser between fan, artist and the broader arts expert community , without

influencing the existing relations ships between main actors in the art community

Business model that respect the freedom of artistic creativity of the artist and his of her

independency in the way they see evolving their career

Direct to Fan Model : strengthens the connection between fan and artist ( ‘ emotional

investment ‘ )

Future business model within the digital (internet) (r)evolution taken full advantage of

the impact of social media on consumer behaviour

Crowdfunding Culture 28/10/2009 2 Muziek Digitaal

Unique Selling Proposition (USP) FanInvest is not limited to Crowdfunding for music artists only : focus is on any artistic expression Selection of artists based on combination of fan rating/ expert view Full control from artist over budget and time to reach this Standard and premium content offerings FanInvest Business Model can be extended to other domains like charity, etc… Promotion via use of community tools and own FanInvest applications 3 28/10/2009 Muziek Digitaal

FanInvest is not limited to Crowdfunding for music artists only : focus is on any

artistic expression

Selection of artists based on combination of fan rating/ expert view

Full control from artist over budget and time to reach this

Standard and premium content offerings

FanInvest Business Model can be extended to other domains like charity, etc…

Promotion via use of community tools and own FanInvest applications

Crowdfunding Culture 28/10/2009 4 Muziek Digitaal

Cost Structure Financials (example music) (1) Including administration,ICT, Marketing, fees, incentive cost (2) Including project cost, logistic/distribution cost , rights, etc… (3) Excluding financial transaction cost 5 28/10/2009 Muziek Digitaal

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