Fandom

1,533 views
1,474 views

Published on

Drawing on some interesting commonalities between Web 2.0 and fandom, FanChatter helps sports franchises and other businesses create a more profitable level of fan involvement through content sharing.

Published in: Technology, Sports, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,533
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
28
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Fandom

  1. 1. Every brand wishes they had your fans.
  2. 2. “What everyone else is calling Web 2.0 is actually fandom…” Henry Jenkins (left) Co-founder, Comparative Media Studies Program at MIT
  3. 3. Fandom is Social, Creative, and collaborative.
  4. 4. Fandom inspires participation and convergence.
  5. 5. Fandom shrinks the world.
  6. 6. And technology is making the world smaller faster.
  7. 7. Soon every website will be social.
  8. 8. Even Sears.
  9. 9. HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd… …and more participatory?
  10. 10. Fans have a basic need to belong and be noticed.
  11. 11. has solutions for organizations seeking a more profitable level of fan engagement.
  12. 12. Turn your fans into users. “I'm loving the new interface on Timberwolves.com. I've gone to the site more in the last two days than I had in the last two months.” Kevin Myers Minnesota Timberwolves Fan chatterBox
  13. 13. Turn your audience into advocates. “Now that it’s possible, why wouldn’t you let your fans see their own pictures on the scoreboard?” Sterling Cryder Sooner Sports Properties Scoreboard Photo Sharing
  14. 14. Let them be seen and heard.
  15. 15. Fan-generated content that can go anywhere… Mobile Apps Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar
  16. 16. …And more content = more measurable fan data Tools of the Cornish Miner, 1871
  17. 17. SO Don’t give it ALL away. “Facebook is a kinder, gentler version of a dotcom strategy that's been with us for years, called Give Us Your List.” “Facebook is basically designed like a lobster trap with your friends as bait.” Source: Nonprofit Online News: Outsmarting the Facebook Lobster Trap: Three Worries, One Guideline, Seven Principles - http://news.gilbert.org/OutsmartingFacebook
  18. 18. “Customers are demanding that enterprises engage with them in new, more ‘social’ ways.” William Bend Forrester Research From “CRM 2.0: Fantasy or Reality” Customer fan relationship management
  19. 19. Powering engagement through content sharing. Driving sales, sponsor revenues, and CRM. Making the most of your fans. http://fanchatter.com • sales@fanchatter.com

×