HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd…
…and more participatory?
Fans have a basic need to belong and be noticed.
has solutions for organizations
seeking a more profitable level
of fan engagement.
Turn your fans
“I'm loving the new interface
on Timberwolves.com. I've
gone to the site more in the
last two days than I had in
the last two months.”
Minnesota Timberwolves Fan
Turn your audience into advocates.
“Now that it’s possible,
why wouldn’t you let
your fans see their
own pictures on the
Sooner Sports Properties
Scoreboard Photo Sharing
Fan-generated content that can go anywhere…
Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar
…And more content = more measurable fan data
Tools of the Cornish Miner, 1871
SO Don’t give it ALL away.
“Facebook is a kinder, gentler version of a dotcom
strategy that's been with us for years, called
Give Us Your List.”
“Facebook is basically designed like a lobster trap
with your friends as bait.”
Source: Nonprofit Online News: Outsmarting the Facebook Lobster Trap: Three Worries, One
Guideline, Seven Principles - http://news.gilbert.org/OutsmartingFacebook
engage with them
in new, more
From “CRM 2.0: Fantasy or Reality”
Customer fan relationship management
Powering engagement through content sharing.
Driving sales, sponsor revenues, and CRM.
Making the most of your fans.
http://fanchatter.com • firstname.lastname@example.org