Your fans are taking photos with their phones during your events.

They’re texting and using the social web to chatter abo...
lets fans interact in real-time using the latest in mobile and
                                                           ...
reinvented the fan cam with Scoreboard Photo Sharing




A user-generated fan cam offering 5 distinct brand touchpoints…

...
reinvented the fan cam with Scoreboard Photo Sharing



Fans at an event see a branded scoreboard slideshow of multiple
fa...
reinvented the fan cam with Scoreboard Photo Sharing




Every participating fan receives an instant text message reply ca...
reinvented the fan cam with Scoreboard Photo Sharing




An operator* manually approves incoming photos and exports them
f...
reinvented the fan cam with Scoreboard Photo Sharing


Every mobile photo approved by the operator is automatically posted...
reinvented the fan cam with Scoreboard Photo Sharing




From the branded web gallery, fans can share photos with their fr...
reinvented the fan cam with Scoreboard Photo Sharing


Fans can also use social media sharing tools to share their favorit...
reinvented the fan cam with Scoreboard Photo Sharing



And it’s all completely measurable…




                          ...
reinvented the fan cam with Scoreboard Photo Sharing


Accurate participation metrics are generated in real-time.

       ...
reinvented the fan cam with Scoreboard Photo Sharing


More brand touchpoints than fan cam or other “Pix2Screen” features....
reinvented the fan cam with Scoreboard Photo Sharing


Feedback

“FanChatter enabled us to provide McDonald’s with a uniqu...
Favorite




           14
offers better versions of other popular Mobile Fan Features



Fan Voting

Let fans vote via text message for player of th...
offers better versions of other popular Mobile Fan Features



Text Message Trivia

Promote team, event, or sponsor histor...
Mobile Package


Scoreboard Photo Sharing
+
Fan Voting
+
Text Message Trivia
+
Text to Screen (fans text messages for spon...
improves mobile program management by integrating
                                      simultaneous updating of social me...
believes that fans have always interacted in real-time
                                        and it’s about time the web...
thinks John Madden retired just in time…




                                           20
sees fans everywhere doing their own play-by-play and
                                                              color ...
is innovating on the leading edge of social media marketing.



                                    • Wikipedia defines
  ...
revolutionizes fan chat with the embeddable ChatterBox

                                                           • Spons...
believes in letting your fans drive traffic to you.




                           12 days ago from Best Buy #Gophers FanC...
makes iPhone apps easy with its iPhone ChatterApp


                                                 #Gophers ChatterApp

...
enables manual selection of ChatterBox content
                                 for sponsored display in-venue and on TV
 ...
Chatter Package
Full Mobile Package
(Scoreboard Photo Sharing, Fan Voting, Text Message Trivia, Text to Screen, Text to Wi...
saves everything. Yes, everything.




DATA
                                      31
tracks every single interaction online and across features to
                                                        comp...
Mobile/Social Stats

85% of Americans have a mobile phone (there are actually more US mobile phones than
Americans age 13 ...
9 June 2009




                                      Contact


Marty Wetherall
FanChatter
952 270 7922
marty@fanchatter.c...
FanChatter Mobile+Social Fan Engagement
FanChatter Mobile+Social Fan Engagement
FanChatter Mobile+Social Fan Engagement
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FanChatter Mobile+Social Fan Engagement

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A detailed description of FanChatter's latest technology for teams, shows, and events.

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FanChatter Mobile+Social Fan Engagement

  1. 1. Your fans are taking photos with their phones during your events. They’re texting and using the social web to chatter about you. What if you could claim that content and monetize it? You can…
  2. 2. lets fans interact in real-time using the latest in mobile and social technology. Inside: • Scoreboard Photo Sharing • Fan Voting • Text Message Trivia • Mobile/Social Messaging Manager • NEW ChatterBox • NEW iPhone ChatterApp • NEW ChatterCrawl • Fan Data Contact: Marty Wetherall • 952 270 7922 • marty@fanchatter.com
  3. 3. reinvented the fan cam with Scoreboard Photo Sharing A user-generated fan cam offering 5 distinct brand touchpoints… 3
  4. 4. reinvented the fan cam with Scoreboard Photo Sharing Fans at an event see a branded scoreboard slideshow of multiple fan-generated photos with a clear call-to-action (see below). “Fans, text your photos to pix@sponsor.com for a chance to see them on the scoreboard and online at (team).com! Courtesy of (sponsor).” Scoreboard/public address is brand touchpoint #1 4
  5. 5. reinvented the fan cam with Scoreboard Photo Sharing Every participating fan receives an instant text message reply capable of containing: • brand messaging • coupons or coupon codes • special announcements and offers • web addresses/links to branded websites • opt-in instructions for a mobile alert program (see page 18) and more… The text message reply is brand touchpoint #2 5
  6. 6. reinvented the fan cam with Scoreboard Photo Sharing An operator* manually approves incoming photos and exports them for inclusion in scoreboard slideshows. * If an operator is not provided by the team or organization, FanChatter will supply an operator for an additional fee. 6
  7. 7. reinvented the fan cam with Scoreboard Photo Sharing Every mobile photo approved by the operator is automatically posted to a real-time branded web gallery. Fans collectively create a unique photo album for every game or event. Complete with brand messaging and display ads, this gallery may be embedded into any website as a traffic-generating attraction or exist separately as a branded microsite. “Qwest TwinsPic” Gallery http://twins.fanchatter.com “McDonald’s Sooner Sports - I’m Lovin’ It!” Gallery http://ou.fanchatter.com “Minnesota Golden Gopher Fan Photos” Gallery http://gophers.fanchatter.com “The Best Buy Mobile® Fan Gallery” (left) http://bestbuy.fanchatter.com The branded web gallery is brand touchpoint #3 7
  8. 8. reinvented the fan cam with Scoreboard Photo Sharing From the branded web gallery, fans can share photos with their friends using the send to a friend button. Friends receive an email containing a link to the shared photo as well as a hyperlinked brand message (below) The send to a friend email is brand touchpoint #4 8
  9. 9. reinvented the fan cam with Scoreboard Photo Sharing Fans can also use social media sharing tools to share their favorite photos on social media platforms like Facebook and Twitter. And while fans are sharing their photos on Facebook (left) and Twitter, they’re also sharing valuable links back to your branded web gallery. That means more visitors, a higher page ranking, and better search results for your team, event, or sponsored website. Social media sharing is brand touchpoint #5 9
  10. 10. reinvented the fan cam with Scoreboard Photo Sharing And it’s all completely measurable… 10
  11. 11. reinvented the fan cam with Scoreboard Photo Sharing Accurate participation metrics are generated in real-time. At left is a partial snapshot of FanChatter’s control panel statistics display. CASE STUDY: During their 81-game 2008 home schedule, the Minnesota Twins and sponsor Qwest collected: 15,041 total photos from 9,031 unique fans resulting in There’s almost always more than one fan involved per picture, so 13,336 Qwest branded reply messages fan totals should be adjusted up (one reply sent per unique fan per game) by a factor of 2 or 3 and these are all highly engaged in-venue That’s a per-game average of 185 photos impressions. received from 165 unique fans with a single-game high of 636 photos from 525 unique fans. And there were 2,912 unique visitors to Visits increase when galleries are the Qwest branded gallery microsite incorporated into- or linked from a (meaning roughly 1/3 of the number of team, event, or sponsor site. participating fans visited the site). 11
  12. 12. reinvented the fan cam with Scoreboard Photo Sharing More brand touchpoints than fan cam or other “Pix2Screen” features. Features Traditional Video “Pix2Screen” Fan Cam (the other guys) Scoreboard Photo Touchpoints Sharing Scoreboard logo visibility/PA mention X X X Branded text msg X X reply to all participants Branded real-time X web gallery Send to a friend X branded email Branded social media sharing/ X gallery promotion 12
  13. 13. reinvented the fan cam with Scoreboard Photo Sharing Feedback “FanChatter enabled us to provide McDonald’s with a unique sponsorship platform to reach our fans in a fun, interactive and memorable way. Now that it’s possible, why wouldn’t you let your fans see their own pictures on the scoreboard?” Sterling Cryder Account Executive Sooner Sports Properties “My friend and I took a quick picture and sent it in while we were waiting for the game to start back up. Everyone in the student section was doing it. I like FanChatter better because you never know when you will be surprised by the jumbotron camera. At least this way I know what I am sending in instead of being caught on candid fan camera.” Melinda Hawkins Senior University of Oklahoma “FanChatter has provided us with an extremely unique feature that gives our fans the chance to enhance their experience not only at the ballpark, but when they return home. The TwinsPic segment has been wildly popular and generates thousands of photos from our fans' cell phones and PDA's, but what really brings this element full circle is the ability to post every photo on to a website so they can be part of an internet scrapbook that commemorates each Twins home game." Andy Price Director of Game Presentation and Broadcasting Minnesota Twins 13
  14. 14. Favorite 14
  15. 15. offers better versions of other popular Mobile Fan Features Fan Voting Let fans vote via text message for player of the game, best play, best photo, or ANYTHING, while enabling sponsor brands to reply to each participant and accurately measure fan response. Options: • Multiple Choice • Free Text Popular: Text Your Section • Text Your Song Request • Best Fan Photo 15
  16. 16. offers better versions of other popular Mobile Fan Features Text Message Trivia Promote team, event, or sponsor history through trivia contests. Fans answer via text message, every participant receives a branded reply, and sponsors enjoy greater, more measurable fan engagement. Options: • Multiple Choice • Free Text Popular: Trivia Games • Predictive Games 16
  17. 17. Mobile Package Scoreboard Photo Sharing + Fan Voting + Text Message Trivia + Text to Screen (fans text messages for sponsored display in-venue pending operator approval) + Text to Win (fans text a keyword to enter sponsored prize drawings) 17
  18. 18. improves mobile program management by integrating simultaneous updating of social media feeds. Mobile/Social Messaging Manager Convert text message replies generated by in-venue mobile features (like Scoreboard Photo Sharing) into mobile program participants. Send smart, sponsorable message blasts across multiple platforms including SMS (to mobile program participants), Facebook, Twitter, and any RSS-enabled feed. 18
  19. 19. believes that fans have always interacted in real-time and it’s about time the web caught up. The Man Who Made Gmail Says Real-Time Conversation is What’s Next By MARSHALL KIRKPATRICK Published: May 1, 2009 “Open, real-time discussions are going to become a major new communication medium on the same level as email, IM and blogging.” Paul Buchheit Founder, FriendFeed Creator, Gmail and Adsense
  20. 20. thinks John Madden retired just in time… 20
  21. 21. sees fans everywhere doing their own play-by-play and color commentary using social media. Boston fans on Twitter tag their tweets with #redsox so other fans can easily find them using services like Twitter Search (right), making every game a viewing party. http://search.twitter.com/search?q=%23redsox This is happening all across the social web… …offering you a chance to claim your “hashtag” and leverage the chatter you inspire. 21
  22. 22. is innovating on the leading edge of social media marketing. • Wikipedia defines social media marketing as “an engagement with online communities to generate exposure opportunity, and sales.” • Over 60% of marketers are increasing their social media marketing budgets in 2009 despite the economic downturn. Source: eMarketer (left) 22
  23. 23. revolutionizes fan chat with the embeddable ChatterBox • Sponsored widget #Gophers FanChatter aggregates Twitter updates tagged with your official social media tag (like #Gophers #Gophers) and pulls in featured accounts (like @GopherAthletics), RSS feeds, approved Text to Twitter x Screen chatter and photos. Facebook • Twitter, Facebook and/or other authentication (like Ning) enables sorting chatter by your existing friends. • Optional posting back to All Friends Featured Photos Twitter and Facebook permits faster chatter during games. • Integrate sponsor ads and/or feeds into chatter and monetize the conversation. • Enables ChatterCrawl in- venue and broadcast feature (via Chatter Selector - p. 25). • Spam + Profanity Blockers ensure safe, relevant content.
  24. 24. believes in letting your fans drive traffic to you. 12 days ago from Best Buy #Gophers FanChatter ChatterBox content posts to Twitter and Facebook with branded links promoting your sponsors and your site, generating more visits and increasing your value to advertisers. 24
  25. 25. makes iPhone apps easy with its iPhone ChatterApp #Gophers ChatterApp • Mirrors chatter/photos/ads from presented by http://gophersports.com/fanchatter • Enables one-touch photo uploading for easy Scoreboard Photo Sharing. • Buttons for live statistics, news, video clips, ticket sales, team store, sponsor offers, and more… • Breaking news notifications and game start alerts. • Your own official interactive iPhone app for your fans. Chatter Stats Video Store More • Google Android, Palm Pre, and Blackberry ChatterApps coming soon… 28
  26. 26. enables manual selection of ChatterBox content for sponsored display in-venue and on TV powered by Chatter Selector ChatterCrawl Use Chatter Selector to integrate hand-picked ChatterBox entries with Text to Screen mobile chatter (graphic below) for sponsored videoboard, ribbon board, and/or broadcast display of all the best fan sentiment. 29
  27. 27. Chatter Package Full Mobile Package (Scoreboard Photo Sharing, Fan Voting, Text Message Trivia, Text to Screen, Text to Win) + Custom ChatterBox + Custom iPhone ChatterApp + ChatterCrawl (powered by Chatter Selector) 30
  28. 28. saves everything. Yes, everything. DATA 31
  29. 29. tracks every single interaction online and across features to compile tangible, exportable, valuable Fan Data A unique FanChatter User Profile is automatically created for every participating phone/email address/chatter user, providing an unprecedented tool to enhance your CRM strategy. USER PROFILE Name: FanChatter can export user data by name, Username: phone number, and/or email address to Email Address: augment existing customer databases. Phone Number: (952) 270 7922 Area Code Locator: (952) Minneapolis metro area, Bloomington, MN Mobile Service Provider: T-Mobile Mobile Program Participant: no Chatter User: no Feature Log: (952) 270-7922 Date: 01/30/09 Time: 19:32 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (approved) Date: 01/30/09 Time: 19:44 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (exported) Date: 01/30/09 Time: 20:54 Feature: Trivia Contest Action/Content: Correct (Mult Choice) Date: 02/06/09 Time: 03:27 Feature: Fan Voting Action/Content: Voted Date: 02/06/09 Time: 03:35 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (exported) Date: 02/13/09 Time: 01:50 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo( deleted) Summary: (952) 270-7922 Total Dates: 3 (01/30/09; 02/06/09; 02/13/09) Average Interactions per date: 2.0 Scoreboard Photo Sharing: 3 dates, 3 approved photos, 2 exported photos, 1 deleted photo Fan Voting: 1 date, 1 vote Trivia Contest: 1 date, 1 correct answer 32
  30. 30. Mobile/Social Stats 85% of Americans have a mobile phone (there are actually more US mobile phones than Americans age 13 and older) Source: CTIA Wireless Association 66% of cell phones in America are equipped with a camera Source: comScore 40% of Americans with cell phones send/receive text messages (80% among 13-24 year olds; 63% among 18-27 year olds) Source: Pew Internet & American Life Project 24% of Americans with cell phones send/receive photo or video messages (up 60% in the past year) Source: M:Metrics Over 17 million iPhones had been purchased as of January 2009 Source: InformationWeek 45 million new iPhones are projected to be sold in 2009 Source: DoApps As of April 2009, Facebook has over 200 million users Source: eMarketer Twitter will reach 12 million users by the end of 2009 Source: eMarketer 33
  31. 31. 9 June 2009 Contact Marty Wetherall FanChatter 952 270 7922 marty@fanchatter.com For more information, please visit: http://events.fanchatter.com Current FanChatter Clients/Sponsors 34

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