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Using Email to Build Fan Audiences on YouTube

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How YouTube Creators are building fan audiences by using email to connect with fans. 

More and more YouTube stars are turning to email to solve their fan audience problems on YouTube. YouTube limits …

How YouTube Creators are building fan audiences by using email to connect with fans. 

More and more YouTube stars are turning to email to solve their fan audience problems on YouTube. YouTube limits the type of communication you can have with fans, while email lets creators build owned relationships, connect with fans, and stop getting lost in the feed.

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Transcript

  • 1. Connecting YouTube Channels to Their Fan Audiences 1
  • 2. The Fan Audience Problem on YouTube Messaging is limited Can only post 1000 to 1-to-1 plain text character plan text messages. Good luck bulletins that fans messaging EVERY might miss fan Email alerts for fans New videos appear in aren’t customized and a fan’s feed when lump your content with they’re uploaded…and everything else a fan that’s it! subscribes to 2
  • 3. What do you do? Post on Facebook? Only 16% of fans will actually see your content in their feed Tweet? Only fans reading Twitter at the right time will see your tweet. Content gets lost in the feed Share on Google+? Smaller fan audiences than other networks Pin it? Still relies on time-sensitive feed and only reaching one audience segment So what should you use? Email. 3
  • 4. Why Email Solves These Problems Direct content- Data and rich channel to analytics on all fans at fans and their once actions Best method Fan list that for driving you own and traffic to control YouTube channels Email 4
  • 5. Email and YouTube Cycle Grows creator-to-fan Open an relationship; email with a fans excitedly new video anticipate new content You get increased Fans visit video views YouTube to and watch the advertising video revenue 5
  • 6. How the experts build their lists AND their channels 6
  • 7. A custom Facebook tab is setup for emailcollection, while the Cover photo still focuses on key YouTube content 7
  • 8. The custom Facebook tab:• Has a clear signup call to action – “Get My Newsletter”• Features YouTube- sourced video content at the top• Contained other engaging featured like photos and comments• Displays a Twitter feed for maximum social reach• Easy to setup 8
  • 9. Website:• Designed with a major focus on fan list growth• Customized list segments for different content genres• Video promoting the list – engaging content drives signups! 9
  • 10. Email Campaigns:• Hyper-targeted by interest• Incorporates multiple pieces of video content• Call to action to directly subscribe to the YouTube channel• Social icons at top also help build other networks 10
  • 11. 11
  • 12. A custom Facebook tab is setup for email collection,with another tab for driving merch sales. The cover photo promotes key YouTube content. 12
  • 13. The custom tab:• Features email signup at top of page• Highlights ecommerce in a more visual way than YouTube allows• Still includes frequently updated video content – video is the focus so include it everywhere! 13
  • 14. Email Campaign:• Contains more text- based information than other channels can effectively accommodate• Video is highlighted both in text at bottom and with a screenshot in sidebar• Merch promotion below video content• Social icons cross- promote other networks 14
  • 15. Social Digest: • Automated content curation • Uses existing content from social networks • Emails fans weekly or biweekly • Highlights most engaging content, like YouTube videos Social Digest is the free, automated solution to the “Inever know what to send and don’t have enough time” email problemContent creators that email regularly see:• More list growth• Higher levels of engagement• More traffic to social content that was “lost in the feed” 15
  • 16. 16
  • 17. Newsletter:• Lots of content!• Highlights new videos at top (most important)• Interviews with actors in series – exclusive email-only content drives fans to open and engage• Instagram supplies more visuals• Image-driven store makes merch more appealing to fans 17
  • 18. No website? No problem! Fan Action Pages let your fans signup for your listat an easily linkable URL: yourname.fanbridge.com 18
  • 19. Are you a YouTube channel looking to grow your fan audience? Learn more about how FanBridge can help you: http://www.fanbridge.com/youtubeMore Tips for YouTube:Getting more views from your email campaignsUsing Facebook to increase YouTube trafficCollect email signups with playlist introductions 19