You might even get a discount for doing two projects together<br />
But more importantly…<br />You have the chance to get difficult ideas into the world<br />
Your safe option and creative option can go both out <br />
Suddenly for a client, a risky but creative campaign becomes a £100k risk instead of £2m risk<br />
Instead of letting 6 people in a room decide which ad is better…<br />
Or letting 6 marketers in a room decide which ad is better…<br />
Let the public decide naturally, without bias, which they prefer<br />
So next time your client thinks about taking a safe, dull route…<br />
…consider whether you could benefit from putting it into Beta!<br />
Image sources:<br />(If you are unhappy with my use of your image, email and I will remove it asap)<br />Homer Fail whale - Edwheeler.deviantart.com<br />Always in beta T-shirt is available at www.howies.com<br />Tortoise - http://www.flickr.com/photos/wwarby/<br />Slow http://www.flickr.com/photos/photomonkey/<br />Hug http://www.flickr.com/photos/devcentre/<br />Beta http://www.flickr.com/photos/tandemracer/<br />?... http://www.flickr.com/photos/-bast-/<br />Obama http://www.flickr.com/photos/32933171@N04/<br />Paper http://www.flickr.com/photos/steffen-larsen/<br />Cash http://www.flickr.com/photos/bfishadow/<br />Fight http://www.flickr.com/photos/polinasergeeva/<br />Twins http://www.flickr.com/photos/miggslives/<br />Discount http://www.flickr.com/photos/42954113@N00/<br />Argh http://www.flickr.com/photos/ishane/<br />Risk http://www.flickr.com/photos/benstephenson/<br />Meeting http://www.flickr.com/photos/vokakvklim/<br />Coke Pepsi http://www.flickr.com/photos/gongus/<br />Yawn http://www.flickr.com/photos/bengarney/<br />Beta Badge - http://www.flickr.com/photos/belencantero/<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.