View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
You might even get a discount for doing two projects together
But more importantly… You have the chance to get difficult ideas into the world
Your safe option and creative option can go both out
Suddenly for a client, a risky but creative campaign becomes a £100k risk instead of £2m risk
Instead of letting 6 people in a room decide which ad is better…
Or letting 6 marketers in a room decide which ad is better…
Let the public decide naturally, without bias, which they prefer
So next time your client thinks about taking a safe, dull route…
…consider whether you could benefit from putting it into Beta!
Image sources: (If you are unhappy with my use of your image, email and I will remove it asap) Homer Fail whale - Edwheeler.deviantart.com Always in beta T-shirt is available at www.howies.com Tortoise - http://www.flickr.com/photos/wwarby/ Slow http://www.flickr.com/photos/photomonkey/ Hug http://www.flickr.com/photos/devcentre/ Beta http://www.flickr.com/photos/tandemracer/ ?... http://www.flickr.com/photos/-bast-/ Obama http://www.flickr.com/photos/32933171@N04/ Paper http://www.flickr.com/photos/steffen-larsen/ Cash http://www.flickr.com/photos/bfishadow/ Fight http://www.flickr.com/photos/polinasergeeva/ Twins http://www.flickr.com/photos/miggslives/ Discount http://www.flickr.com/photos/42954113@N00/ Argh http://www.flickr.com/photos/ishane/ Risk http://www.flickr.com/photos/benstephenson/ Meeting http://www.flickr.com/photos/vokakvklim/ Coke Pepsi http://www.flickr.com/photos/gongus/ Yawn http://www.flickr.com/photos/bengarney/ Beta Badge - http://www.flickr.com/photos/belencantero/