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sf postmortem| dec 13
ethan levy | monetization design consultant | @FamousAspect

Understanding F2P
with the 4 pleasures
...
FamousAspect.com
FamousAspect.com
FamousAspect.com
one must accept F2P as valid to properly design for the business model

Understanding F2P
FamousAspect.com
FamousAspect.com
FamousAspect.com
I think game design is the process of
assembling the components that can
make up a game to produce a
desired experience in...
a mental framework to understand why players play

4 pleasures model
FamousAspect.com
the 4 pleasures model

FamousAspect.com
a framework for F2P
• Physio-pleasure
• Socio-pleasure
• Psycho-pleasure
• Ideo-pleasure

FamousAspect.com
physio-pleasure

“This has to do with the body and with pleasures derived from the
sensory organs”
FamousAspect.com
physio-pleasure

“This has to do with the body and with pleasures derived from the
sensory organs”
FamousAspect.com
physio-pleasure

“This has to do with the body and with pleasures derived from the
sensory organs”
FamousAspect.com
socio-pleasure

“This is the enjoyment derived from relationships with others.”
FamousAspect.com
socio-pleasure

“This is the enjoyment derived from relationships with others.”
FamousAspect.com
socio-pleasure

“This is the enjoyment derived from relationships with others.”
FamousAspect.com
psycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional
reactions.”
FamousAspect.com
psycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional
reactions.”
FamousAspect.com
psycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional
reactions.”
FamousAspect.com
ideo-pleasure

“Ideo pleasures pertain to people’s values.”
FamousAspect.com
ideo-pleasure

“Ideo pleasures pertain to people’s values.”
FamousAspect.com
ideo-pleasure

“Ideo pleasures pertain to people’s values.”
FamousAspect.com
“Do I not destroy my enemies when I make
them my friends?”

Abraham Lincoln
FamousAspect.com
Look at the author's job title. Just
look at it. That's not a career, that's
a punishment for being an abusive
prison guar...
continue the conversation
• Email: ethan@FamousAspect.com
• Twitter: @FamousAspect
• Articles, tools and templates: Famous...
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Understanding free-to-play games with the four pleasures model

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Game industry veteran and monetization design consultant Ethan Levy explains the importance of understanding how different player types enjoy different games. He then presents the 4 pleasures model as a mental framework for getting a holistic view of how different players enjoy different games, and explains how these 4 pleasures are at play in the games Candy Crush Saga, Demon's Souls and Call of Duty: Ghosts

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Transcript of "Understanding free-to-play games with the four pleasures model"

  1. 1. sf postmortem| dec 13 ethan levy | monetization design consultant | @FamousAspect Understanding F2P with the 4 pleasures FamousAspect.com
  2. 2. FamousAspect.com
  3. 3. FamousAspect.com
  4. 4. FamousAspect.com
  5. 5. one must accept F2P as valid to properly design for the business model Understanding F2P FamousAspect.com
  6. 6. FamousAspect.com
  7. 7. FamousAspect.com
  8. 8. I think game design is the process of assembling the components that can make up a game to produce a desired experience in the player. Rich Hilleman, Chief Creative Director, EA FamousAspect.com
  9. 9. a mental framework to understand why players play 4 pleasures model FamousAspect.com
  10. 10. the 4 pleasures model FamousAspect.com
  11. 11. a framework for F2P • Physio-pleasure • Socio-pleasure • Psycho-pleasure • Ideo-pleasure FamousAspect.com
  12. 12. physio-pleasure “This has to do with the body and with pleasures derived from the sensory organs” FamousAspect.com
  13. 13. physio-pleasure “This has to do with the body and with pleasures derived from the sensory organs” FamousAspect.com
  14. 14. physio-pleasure “This has to do with the body and with pleasures derived from the sensory organs” FamousAspect.com
  15. 15. socio-pleasure “This is the enjoyment derived from relationships with others.” FamousAspect.com
  16. 16. socio-pleasure “This is the enjoyment derived from relationships with others.” FamousAspect.com
  17. 17. socio-pleasure “This is the enjoyment derived from relationships with others.” FamousAspect.com
  18. 18. psycho-pleasure “Psycho pleasure pertains to people’s cognitive and emotional reactions.” FamousAspect.com
  19. 19. psycho-pleasure “Psycho pleasure pertains to people’s cognitive and emotional reactions.” FamousAspect.com
  20. 20. psycho-pleasure “Psycho pleasure pertains to people’s cognitive and emotional reactions.” FamousAspect.com
  21. 21. ideo-pleasure “Ideo pleasures pertain to people’s values.” FamousAspect.com
  22. 22. ideo-pleasure “Ideo pleasures pertain to people’s values.” FamousAspect.com
  23. 23. ideo-pleasure “Ideo pleasures pertain to people’s values.” FamousAspect.com
  24. 24. “Do I not destroy my enemies when I make them my friends?” Abraham Lincoln FamousAspect.com
  25. 25. Look at the author's job title. Just look at it. That's not a career, that's a punishment for being an abusive prison guard in a past life. Ben Kuchera, Senior Editor, Penny Arcade Report FamousAspect.com
  26. 26. continue the conversation • Email: ethan@FamousAspect.com • Twitter: @FamousAspect • Articles, tools and templates: FamousAspect.com FamousAspect.com
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