0
FakePress
WE PUBLISH
Publishing for




       PLACES
        location based media, geographic narratives, ubiquitous contents
Publishing for




       SPACES
       interactive environments, augmented reality, immersive narratives
Publishing for




        BODIES
         wearable narratives, gestural interactions, natural interfaces
Publishing for




         THINGS
      spime, interstitial tales, micro narratives, object centered social networks
Hello! I am an INTERSTITIAL NARRATIVE!
the future
               of



PUBLISHING
   and other interesting things to think about
DISPLAYS EVERYWHERE
PORTABLE GLOBAL NARRATIVES
I see what you mean


                                                                                     I found out tha...
… and become beautiful.




… from the ground up to the roof...




                                                      ...
Have you ever been to Ethiopia?

I come from Guatemala


                                                                 ...
They have a date tomorrow morning
He forgot his keys




                     They know each other from a social network, ...
We've got something to say




Something beautiful is happening here




                                                 ...
We can



RE-INVENT
  Reality
  and do something innovative and worthwhile
Pollutes




Damages environment



  OK! SOCIALLY RESPONSIBLE!



            Unsustainable
I can help you out

                                              I can tell you a story
I don't know something           ...
WE HAVE A LOT TO SAY
I LEFT A NOTE HERE FOR YOU
WE CAN SHARE EVERYTHING I KNOW
YOU CAN HAVE THAT ANSWER
YOU CAN MAKE YOUR STATEMENT
YOU CAN TELL YOUR STORY
YOU CAN SHOW YOUR ALTERNATIVE
Would You
 like...
… to pioneer new businesses?




Objects, places, people can communicate any
kind of information when you connect them
to ...
… to embrace new Ethics?




35% of consumers are ready to become
active boycotters towards those companies
not conducting...
… to express yourself?




 A polyphonic view of the world. Multiple voices open
 infinite dialogues to tell the emergent,...
… to break the codes?




                        This is a heavily coded reality. Innovation and
                        ...
… to promote alternatives?




                   Alternatives that work are alternatives that
                   talk to ...
… to reinvent the present?




                             Close your old eyes and open up new ones.
                    ...
FakePress


http://www.fakepress.net
Many of the images in this presentation come from people that, like us, share their creations with the global community
by...
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FakePress

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The future of publishing and other interesting things to think about

FakePress, publiscing for:

PLACES: location based media, geographic narratives, ubiquitous contents
SPACES: interactive environments, augmented reality, immersive narratives
BODIES: wearable narratives, gestural interactions, natural interfaces
THINGS : spime, interstitial tales, micro narratives, object centered social networks

An impressive presentation of our publishig hause :)

FakePress Team
www.fakepress.it

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Transcript of "FakePress"

  1. 1. FakePress
  2. 2. WE PUBLISH
  3. 3. Publishing for PLACES location based media, geographic narratives, ubiquitous contents
  4. 4. Publishing for SPACES interactive environments, augmented reality, immersive narratives
  5. 5. Publishing for BODIES wearable narratives, gestural interactions, natural interfaces
  6. 6. Publishing for THINGS spime, interstitial tales, micro narratives, object centered social networks
  7. 7. Hello! I am an INTERSTITIAL NARRATIVE!
  8. 8. the future of PUBLISHING and other interesting things to think about
  9. 9. DISPLAYS EVERYWHERE
  10. 10. PORTABLE GLOBAL NARRATIVES
  11. 11. I see what you mean I found out that... I think you should Let me tell you... I was wondering if... ?!? MULTIPLE VOICES
  12. 12. … and become beautiful. … from the ground up to the roof... Your story can grow here... … but it is alive , and YOU can use it... Nobody ever remembers this place... EMERGENT STORIES
  13. 13. Have you ever been to Ethiopia? I come from Guatemala 3% of my price goes to Carlos and his family You can't find me in the shop anymore Juan produced me, he has two children OBJECTS TELL STORIES
  14. 14. They have a date tomorrow morning He forgot his keys They know each other from a social network, but they don't know it BODIES TELL STORIES, TOO
  15. 15. We've got something to say Something beautiful is happening here This is one story you won't believe Ths is really important THE PLACES OF THE WORLD COME ALIVE
  16. 16. We can RE-INVENT Reality and do something innovative and worthwhile
  17. 17. Pollutes Damages environment OK! SOCIALLY RESPONSIBLE! Unsustainable
  18. 18. I can help you out I can tell you a story I don't know something I wish I knew
  19. 19. WE HAVE A LOT TO SAY
  20. 20. I LEFT A NOTE HERE FOR YOU
  21. 21. WE CAN SHARE EVERYTHING I KNOW
  22. 22. YOU CAN HAVE THAT ANSWER
  23. 23. YOU CAN MAKE YOUR STATEMENT
  24. 24. YOU CAN TELL YOUR STORY
  25. 25. YOU CAN SHOW YOUR ALTERNATIVE
  26. 26. Would You like...
  27. 27. … to pioneer new businesses? Objects, places, people can communicate any kind of information when you connect them to the Internet using Augmented Reality, Ubiquitous Computing and Location Based Media. Your business can be anywhere, anytime. Even in the most unexpected places.
  28. 28. … to embrace new Ethics? 35% of consumers are ready to become active boycotters towards those companies not conducting acceptable social and ecological policies. Open new dialogues using P2P social media, Augmented Reality and Location Based Content.
  29. 29. … to express yourself? A polyphonic view of the world. Multiple voices open infinite dialogues to tell the emergent, infinite tale of life, culture, art, creativity. Interactive environments, natural interfaces, location based interaction systems, wearable technologies can turn spaces, objects and bodies into places for communication and expression.
  30. 30. … to break the codes? This is a heavily coded reality. Innovation and creativity can only emerge from the interstices, from the spaces between the codes. Recontextualize, remix, mash-up and detourn the world using Augmented Reality, Ubiquitous Micro Narratives, Wearable Technologies and Relational Architectures.
  31. 31. … to promote alternatives? Alternatives that work are alternatives that talk to people, relate to them, be there, right there when they're most needed. Be them economic, philosophical, social, artistic, informational. Disseminate and live your alternatives using Location Based communications, Ubiquitous Publishing, spimes, Augmented Reality.
  32. 32. … to reinvent the present? Close your old eyes and open up new ones. Create your new world. Connect it to the worlds of the people around you. Communicate, inform, share, buy, sell, invent. Don't let the world tell you what to do. Create and join the multi-author story of everything that surrounds you. The ending is open. The plot is emergent.
  33. 33. FakePress http://www.fakepress.net
  34. 34. Many of the images in this presentation come from people that, like us, share their creations with the global community by releasing their artworks using open licenses. Here, below, the sources we used. Please support these creative individuals by visiting their websites and getting in touch with them. http://www.flickr.com/photos/noodlepie/20638587/sizes/o/ http://www.flickr.com/photos/stuckincustoms/2786154526/ http://www.flickr.com/photos/longzheng/2804745799/ http://www.flickr.com/photos/saturnism/132805092/ http://www.flickr.com/photos/ro_buk/2829566285/ http://www.flickr.com/photos/cjereneta/409118360/ http://www.flickr.com/photos/jaako/2492446180/ http://www.flickr.com/photos/wader/2891754278/ http://www.flickr.com/photos/irisheyes/17560846/ http://www.flickr.com/photos/jaako/467391517/ http://www.flickr.com/photos/levoodoo/3127582105/ http://www.flickr.com/photos/amezzos/3891990627/ http://www.flickr.com/photos/2007828/3251644674/ http://www.flickr.com/photos/reith_lectures/3554267410/ http://www.flickr.com/photos/lennarthuizing/163813677/ http://www.flickr.com/photos/beachblogger/312620784/ http://www.flickr.com/photos/afagen/3695466343/ http://www.flickr.com/photos/ricephotos/438504151/ http://www.flickr.com/photos/jamison/3489322044/ http://www.flickr.com/photos/sillygwailo/146872543/ http://www.flickr.com/photos/kylemackenzie/3576101731/ http://www.flickr.com/photos/cfarivar/851528461/ http://www.flickr.com/photos/i2offplusr3nder/2493385180/ http://www.flickr.com/photos/crystaltips/249536507/ http://www.flickr.com/photos/tronics/380379732/ http://www.flickr.com/photos/vernhart/784617854/
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