1. Presented to:
Miss Amna Haleem
2. Table of Contents
3. Company history
4. Facts about company
5. Mission and vision statement and objectives
6. Company structures
7. Organization chart
8. Degree of centralization or decentralization
9. Matrix Organization
10.Details of different departments
11.Pepsi in Pakistan
13.Quality control methods
15.Industrial SWOT analysis
17.Reward benefit programs
First of all we would like to thank Allah Almighty for giving us ability to complete this project.
“It is not possible to prepare a project report without the assistance and encouragement of other
people. This one is certainly no exception.”
On the very onset of this report, we would like to extend our sincere and heartfelt obligation toward
all the personages who have helped us in this endeavor. Without their active guidance, help,
cooperation and encouragement, we would not have made headway in the project.
We are ineffably indebted to Miss. Amna Haleem for conscious guidance and encouragement to
accomplish this task.
We extend our gratitude to PRESTON UNIVERSITY for giving us this opportunity.
We also acknowledge with a deep sense of reverence, our gratitude toward our parents, who have
always supported us morally.
At last but not least gratitude goes to all of our friends who directly or indirectly helped us in
completing this project.
PepsiCo is an American multinational company with
interests in manufacturing and distributing foods and
PepsiCo is organized into four business units;
PepsiCo American Food (PAF), which includes FLNA, QFNA
PepsiCo American beverages (PAB), which includes North
American and Latin American beverages
PepsiCo Asia, Middle East and Africa (AMEA)
Indra K. Nooyi is the Chief Executive of PepsiCo since
5. IMPORTANT INFORMATION ABOUT COMPANY
Geographic areas served Worldwide
Indra K. Nooyi
$ 65.492 billion (2012)
$ 6.178 billion (2012)
Main Competitors:The Coca-Cola Company, Dr Pepper Snapple Group, Inc.,
Mondelez International, Inc., Hansen Natural Corporation,
National Beverage Corp., Kraft Foods Inc., The Kellogg
Company, ConAgra Foods, Inc., Nestlé S.A. and others.
6. COMPANY HISTORY
PepsiCo is an American multinational cooperation
Headquartered in Purchase, New York, USA, with interests in the manufacturing, marketing and
distribution of grain-based food and beverages.
The recipe for Pepsi (the soft drink), was first developed in the 1880s by a pharmacist and industrialist
named Caleb Bradham – who called it "Pepsi-Cola" in 1898.
Caleb Bradham created the Pepsi-Cola Company in 1902 and registered a patent for his recipe in
1903. The Pepsi-Cola Company was first incorporated in the state of Delaware in 1919.
In the early 1960s, the company product line expanded with the creation of Diet Pepsi and purchase
of Mountain Dew.
In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc., was founded
by Donald M Kendall. The company's headquarter was located to its still-current location of
Purchase, New York in 1970.
PepsiCo Inc. had a merger with Quaker Oats in 2001, which added Gatorade brand to its portfolio
7. PepsiCo. Headquarter (N.Y.,U.S)
8. OFFICERS AND DIRECTORS
Indra K. Nooyi
Cynthia M. Trudell
Hugh F. Johnston
Albert P. Carey
9. OFFICERS AND DIRECTORS
10. FACTS ABOUT THE COMPANY
Pepsi is a USA based public company whose stocks are available in New York.
Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package graphics room
hillbillies to action-oriented scenes.
The third Mountain Dew slogan appeared in 1973 "Put A Little Yahoo in Your Life."
PepsiCo acquired Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney.
Taco Bell is acquired by Pepsi. Taco Bell was established in the mid-1960s by Glen Bell
PepsiCo purchased (KFC) Kentucky Fried Chicken, the leader in the quick service chicken market.
KFC was founded by Colonel Harland Sanders. Colonel Sanders began franchising the company in
1952. KFC was spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants,
Inc. in 1997.
PepsiCo purchases Seven-Up International, the third largest franchise soft drink operation outside
the United States.
Our mission is to be the world’s premier consumer Products Company focused
on convenient foods and beverages. We seek to produce financial rewards to
investors as we provide opportunities for growth and enrichment to our
employees, our business partners and the communities in which we operate.
And in everything we do, we strive for honesty, fairness and integrity.
Our vision is put into action through programs and a focus on environmental
stewardship, activities to benefit society and a commitment to build
shareholders values by making PepsiCo a truly sustainable company.
“PepsiCo’s responsibility is to continually improve all aspects of the world in
which we operate – environment, social, economic – creating a better tomorrow
DETAILED COMPANY OBJECTIVES
The main objectives of launching Pepsi were to provide a quality
product at an affordable price for the masses.
In addition through an organized and well-coordinated mannerism,
OBJECTIVES IN TERM OF MARKRET SHARE
The objectives of the organization are “market share growth”.
Although the organization has been able to capture a greater
percentage of the market but still they want to strive for more
market share as well as a quality product and service.
13. COMPANY STRUCTURE
• PepsiCo organizational structure is a formal pattern of interaction and
coordination designed by management to link tasks of individual and groups
in achieving organizational goals.
14. ORGANIZATIONAL CHART
15. MATRIX ORGANIZATION:
16. DEGREE OF CENTRALIZATION OR DECENTRALIZATION
PepsiCo is a decentralized structure with each markets and business units independent
to make decisions but they must uphold the organization’s policy and goals
For effective control and to serve these areas more properly the company has the
This department is responsible for the production of the products according to the
requirements of the customers.
ADMINISTRATION AND PERSONNEL DEPARTMENT:
Administration & personal department deals with the overall matters of the company
and takes different actions for increasing the performance of the company.
SALES / MARKETING DEPARTMENT:
This department makes different efforts to increase the sales of the company.
It deals with the financial matters of the company.
Company who is selling the same type of
product in the market.
A company must provide greater
customer value and satisfaction than its
These are some competitors of pepsico.
The Coca-Cola Company, Dr Pepper
International, Inc., Hansen Natural
Corporation, National Beverage Corp.,
Kraft Foods Inc., The Kellogg Company,
ConAgra Foods, Inc., Nestlé S.A. and
The main competitor of PepsiCo is the
Coca-Cola. At the international level,
Pepsi has a very strong competition
with Coke. Coke has started its
advertisements more effectively to
increase their demand and it is a very
strong threat for Pepsi.
19. Coca Cola
In 1886 an Atlanta chemist introduced Coca-Cola, a
tasty "potion for mental and physical disorders.
Mission of The Coca-Cola Company to refresh the
world, inspire moments of optimism and happiness,
create value and make a difference.
Coca-Cola Headquarters is a campus in Miodtown
Atlanta, Georgia that is home to the Coca Cola
Company . The Coca-Cola Company has operations in
more than 200 countries around the world and serves
20. Flavors comparison of Pepsi and Coke
•Pepsi Diet, Pepsi, Pepsi max, Pepsi One, Caffeine Free Pepsi, Caffeine free Diet Pepsi, Pepsi
Throwback, and Pepsi Next
•Wild Cherry Pepsi, Diet wild cherry Pepsi, Pepsi Lime, Diet Pepsi Lime, Pepsi Jazz in two flavors
(Strawberries and Cream and Black Cherry Vanilla), Pepsi Twist (lemon flavored in both regular
and diet varieties)
•In Australia Pepsi samba is sold, it's a mix of mango or the tamarind which is like America's
version of the Pepsi summer mix they sell here which tastes like Skittles.
•Crystal Pepsi and Blue Pepsi (had quick and fatal runs and didn't last long at all).
•Pepsi X and Holiday spice has more caffeine then regular Pepsi and is similar to the energy drinks
but is not sold in the US.
•Coca-Cola, New Coke which was renamed Coke II, Diet Coke (also known as CocaCola Light), Diet Coke Plus, Coca-Cola C2, Coca-Cola Zero, Coca-Cola Cherry Zero, Caffeine
Free Coca-Cola, Caffeine Free Diet Coke.
•Coca-Cola Cherry, Diet Coke Cherry, Coca-Cola with Lemon, Diet Coke with Lemon,
•Coca-Cola Vanilla, Diet Coca-Cola Vanilla, Coca-Cola with Lime, Diet Coke with Lime,
•Coca-Cola Black Cherry Vanilla, Diet Coke Cherry Vanilla, Coca-Cola Blâk,
•Coca-Cola with Orange (sold in the UK) Coca-Cola Raspberry, Diet Coke Raspberry, and TaB
(original Diet Coke, still available in some countries)
21. PEPSI IN PAKISTAN
The market in Pakistan is surely dominated by Pepsi. It has
proven itself to be the No.1 soft drink in Pakistan.
Now Pepsi is recognized as Pakistanis National drink.
In 1971, first plant of Pepsi was constructed in Multan, and
from their after Pepsi is going higher and higher.
Pepsi is the choice soft drink of every one. It is consumed
by all age groups because of its distinctive taste.
Compared with other Cola in the market, it is a bit sweeter
and it contributes greatly to its liking by all.
Consumer's survey results explain the same outcome and
Pepsi has been declared as the most wanted soft drink of
22. SHAMIM & COMPANY
Shamim & company were established in 1967 as a private limited
company. It started its business in 1968.
Allah Nawaz Khan Tareen (Ret. DIG) got licensee of 7-up franchise and
was producing only one product, 7-up.
In 1973, it became Pepsi Cola franchise. Now a day MD of Shamim and
Company is Allah Din Khan Tareen.
In Pakistan, at present Shamim & Company is the largest production
unit out of these 11.
Shamim & Company covers the area of Southern Punjab which consists
of Multan, Bahawalpur, Bahwalnagar, Dera Ghazi Khan, Sahiwal,
Khanewl, Rajan Pur, Mianwali and Layyah. The company is properly
serving all these areas with quality products.
23. Hierarchy in Shamim & Company
24. VARIOUS PRODUCTS IN PAKISTANI MARKET
and Pepsi Diet
25. Quality Control Methods
PepsiCo food Safety:
PepsiCo has an excellent track record in delivering safe products
Their efforts are focused on building sustainable food safety
Providing the framework to develop and sustain food safety of
existing brands and new innovation
It is focused on processes and procedures supporting quality policies
and prioritization of critical risk areas.
Quality agenda is led by quality professionals in various regions.
26. Quality Control Methods
Global Policy On Bioengineered Food And Ingredients:
PepsiCo only uses ingredients that have been reviewed and
approved by appropriate food authorities and governments
for food safety and compatibility with the environment.
Scientific and regulatory specialists track emerging trends
and current scientific reports on issues which are critical to
maintaining our high standards in food safety and
PepsiCo Global Policy on the Sale of Beverages to Schools:
Pepsi global policy for beverage sales in schools focuses on
water, juice, milk and low-calorie beverages that support
healthy nutrition habits among students.
PepsiCo-owned bottling operations offer healthy hydration
options for students and align with schools to eliminate fullcalorie soft drinks in primary and secondary schools.
27. ‘SWOT’ ANALYSIS
SWOT Analysis, which is based on thorough review of
the business (corporation, product category
competition, customers and products), identities and
evaluates the internal strengths and weakness of the
Its external threats and opportunities. The marketing
mix is driven by the results of the SWOT analysis.
28. ‘SWOT’ ANALYSIS OF PEPSI
Extensive distribution channel
Corporate Social Responsibility
Competency in mergers and
22 brands earning more than $1
billion a year
Successful marketing and
Complementary product sales
Employees are also motivated.
Pepsi Cola is sponsoring sports,
musical concerts, walks.
Overdependence on Wal-Mart
Questionable practices (using
tap water but labeling it as
mountain spring water)
Much weaker brand awareness
and market share in the world
beverage market compared to
Too low net profit margin
Pepsi does not offer any sort of
incentive or discount to its
Pepsi target only young
customers in their promotions.
Growing beverages and
Changes in consumer
snacks consumption in
Increasing demand for
healthy food and beverages
Further expansion through
Bottled water consumption
Decreasing gross profit
The Government policies
requirements of customers
can affect the operation of
from Coca Cola.
Logo is what establishes a brand name in the consumer’s mind. It is the brands
identity, signature, image. Logo plays a very effective role to improve the
product or brand. Pepsi kept on changing its logo from time to time along with
the trade marks.
Evolution of Pepsi logo
31. Pepsi’s Slogans
Delicious and Healthful
Twice As Much For A Nickel Too
The Light Refreshment
Wild Thing"/"Ask For More”
Ask for More"/"The Joy of Pepsi-Cola
“Every Pepsi Refreshes The World”
”Born in the Carolinas”
"Dunya Hai Dil Walon Ki" (Pak)
“Change The Game"
“Badal Do Zamana” (Pak)
”Live For Now”
“Dil Maange Abhi”(Pak)
32. PRICE POLICY:
The amount of money charged for a product or service or sum of the values that
consumers exchange for the benefits of having or using the product or services.
Following factors Pepsi kept in mind while determining the pricing strategy.
Price should be set according to the product demand of public.
Price should be that which gives the company maximum revenue.
Price should not be too low or too high than the price competitor is charging from
their customers otherwise nobody will buy your product.
Price must be keeping the view of your target market.
Prices of different bottles/Packs:
Tin 250 ml
1 Litter Bottle
1.5 Liter Bottle
2.25 Liter Bottle
33. Staffing Policies
staffing report, search progress,
candidate database and all related staffing communication.
Source and screen candidates to meet search requirement.
Front Line Champion:
Ensures policies, practices and processes are flawlessly
executed and in full compliance to both local and Company
Expert in managing staffing processes and keep enhancing
ways to staff and staffing tools by contributing creative ideas
and benchmark company practices.
Clearly communicate context and rationale for all staffing
34. Staffing Policies
According to job (post) requirement.
Probation period: depends on post.
Working days: Mon - Fri
Experience: depends on post.
Holidays: - as per regional situation - 15 annual leaves 5 sick leaves
Pepsi is a well renowned company and it has
maintained its position well by;
Understanding the client psychology
Introducing ingenuity in products
Enlarging its product base
Keeping economic factors in view
Intense and jazzy advertisements
The key word for success in the Marketing World is to
"remain in the spotlight" and that is what Pepsi is