Get Started and Build Business
LinkedIn Personal and Corporate Brand Development
Presented by:
Jomar Reyes: Founder, Train...
Introduction of your trainers
• Jomar Reyes
– Business Entrepreneur
– Creative Media Producer
– Trainer
• Faizan Syed
– Di...
Presentation content
• The elements of LinkedIn for the entrepreneur
– The profile
– Personal branding
– LinkedIn mistakes...
LinkedIn – what is it?
• A Business and Career Tool designed to connect with:
– Professional to Professional
– Business to...
Discussion
Answer the following in groups:
• Who am I?
• What do I do best?
– Tells us about your last successful project?...
LINKEDIN
If you are serious about your startup
business you need to be on
LinkedIn Facts
• LinkedIn is the world’s largest
professional network with 277+
million members in over 200
countries and ...
LinkedIn key users and stats
• Executives from ALL fortune 500 companies are LinkedIn members
• Top industry recruiters fr...
Why YOU need to be on LinkedIn
• Branding (personal branding)
– You control other people’s perceptions of you
• Networking...
In your opinion what are some of the
mistakes LinkedIn users make?
6 of the biggest mistakes on LinkedIn
Mistake
1
• FOCUSING ON THE WRONG THINGS
Successful entrepreneurs focus exclusively ...
Things to avoid on LinkedIn
Things to avoid on LinkedIn
• Your profile should not be a copy of your resume
• Wording matters
– Think keywords for your...
Getting the most out of your profile
• Define your business goals
• Elevator pitch for your business – listing the values ...
Connect in a Meaningful Way
Benefits of Personal Branding
• Growing your network (next slide)
• Attract opportunities
• Establish TICAV™
• Securing wo...
Connections are key
3rd degree
Those connected to
your 2nd degree
connections
2nd degree
The people your 1st
degree connec...
How do I brand myself?
Like any other brand ask yourself 3 critical questions:
• What makes me great?
• What will make my ...
The unofficial rules of LinkedIn
• Be yourself
Have a story, even if it's still unfolding
• Share yourself
• Value your ca...
Networking tips
• OFFLINE to ONLINE: Add the people you meet at events,
dinners, courses etc.
• ONLINE to OFFLINE: invite ...
Build a Professional Online Presence
1. Add your summary (Task: start working on a draft by using storytelling, using OMC ...
Profile optimized!
Then what?
LinkedIn Groups
• Why Join a Group
– Connecting with like minded people
• Building a following
• Collaborative learning an...
LinkedIn Groups
• Why Start a group
– Influence like minded people
– Be seen as a thought leader in your field
– Build you...
LinkedIn Companies
• Why Follow a Company?
– Stay ‘connected’ to companies you are interested in
– Be notified of opportun...
The 7 Value Points of LinkedIn
• Establish your professional profile and control one of the top search
results for your na...
10 minutes can make a big difference
• Spend 3 minutes reading or listening
to articles, conversations
• Spend 4 minutes p...
What should you do after today?
• Decide what you want, why and how!
• Rewrite your profile so it educates your target aud...
LYNN KUMON
Examples of Strong Profiles
Donna Serdula
Jolene Merica James Bellew
QUESTIONS OR COMMENTS?
Thank you for your time and
attention
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Developing your personal and business brand

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Presentation for upcoming entrepreneurs or present entrepreneurs to better utilize LinkedIn for their business idea.

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Developing your personal and business brand

  1. 1. Get Started and Build Business LinkedIn Personal and Corporate Brand Development Presented by: Jomar Reyes: Founder, Trainer & CEO, SMC Faizan M. Syed: Business Development & Marketing Manager, SMC Mia Negru: Events & Community Manager, SMC
  2. 2. Introduction of your trainers • Jomar Reyes – Business Entrepreneur – Creative Media Producer – Trainer • Faizan Syed – Digital Marketer – Business Developer – Trainer • Mia Negru – Business Developer – Events organizer – Trainer Image Source: Christopher Davis
  3. 3. Presentation content • The elements of LinkedIn for the entrepreneur – The profile – Personal branding – LinkedIn mistakes – Networking – Groups & Pages – Developing your regime • Hands-on work • Q & A session Image Source: Alexandra Chang
  4. 4. LinkedIn – what is it? • A Business and Career Tool designed to connect with: – Professional to Professional – Business to Business • Using LinkedIn to maximize your opportunities in your business or career Image Source: Jeena McGregor
  5. 5. Discussion Answer the following in groups: • Who am I? • What do I do best? – Tells us about your last successful project? – Which strengths/competencies/values are presented through the story? – What digital assets do I have right now? – What digital assets do you NEED and WANT to have? – Can they be added to your profile as skills Image Source: Sumita Jain
  6. 6. LINKEDIN If you are serious about your startup business you need to be on
  7. 7. LinkedIn Facts • LinkedIn is the world’s largest professional network with 277+ million members in over 200 countries and territories • LinkedIn.com is visited by more than 50 million visits each week • The average user spends 7 minutes and 22 seconds on the website. • Professionals are signing up to join LinkedIn at a rate of more than two new members per second
  8. 8. LinkedIn key users and stats • Executives from ALL fortune 500 companies are LinkedIn members • Top industry recruiters from IT, Finance, Marketing, Real Estate, Healthcare, Telecommunications and Education • Estimated over 50% of them access their profiles daily or few times a week • 82% are more confident with the information received on LinkedIn than any other social network • LinkedIn growth in Denmark 54% in 2013 compared 2012 and the 7th most visited site in Denmark Source: Forbes, Jacco Valkenburg, Mattias Berg
  9. 9. Why YOU need to be on LinkedIn • Branding (personal branding) – You control other people’s perceptions of you • Networking – Worldwide reach – Easier for people to connect – Easier for YOU to connect • To stay relevant and current Create Awareness and reputation Selecting and generating contact interest Traffic building Listening and gaining insights
  10. 10. In your opinion what are some of the mistakes LinkedIn users make?
  11. 11. 6 of the biggest mistakes on LinkedIn Mistake 1 • FOCUSING ON THE WRONG THINGS Successful entrepreneurs focus exclusively on efforts that matter and are able to tune out the rest Mistake 2 • You aren’t connected to the right people and anyone barely connected to anyone else Mistake 3 • You don’t have a profile photo or it’s a blurry shot of from ten years ago Mistake 4 • You have a boring and generic headline (brandline) or your job title Mistake 5 • Your profile lacks the right keywords so you never show in search results Mistake 6 • Your profile isn’t public or you’re not on LinkedIn at all Source: Trendhunter.com
  12. 12. Things to avoid on LinkedIn
  13. 13. Things to avoid on LinkedIn • Your profile should not be a copy of your resume • Wording matters – Think keywords for your business • Do not become stale • Connections (quality over quantity)
  14. 14. Getting the most out of your profile • Define your business goals • Elevator pitch for your business – listing the values you offer • Business intelligence – Look at company suppliers, partners, clients, recruiters or employers profiles – Research and analysis • Showcase yourselves – brag a bit – Previous work samples and much more – 20% of hiring managers made hiring decisions based on volunteer experience on LinkedIn • ABT – Always Be Testing – track, measure and adjust your results
  15. 15. Connect in a Meaningful Way
  16. 16. Benefits of Personal Branding • Growing your network (next slide) • Attract opportunities • Establish TICAV™ • Securing work
  17. 17. Connections are key 3rd degree Those connected to your 2nd degree connections 2nd degree The people your 1st degree connections know 1st degree Co-workers, friends and others you can connect with directly through invitation on Linkedin Recruiters can find you through group connections or even at the 3rd degree level Join LinkedIn Groups Your LinkedIn connections can connect you to “friends” of”friends” (including recruiters, managers, etc. Get introduced Your LinkedIn connections can connect you to “friends” of”friends” (including recruiters, managers, etc. Build your professional network The larger your network on LinkedIn (not just people you know directly or those they know but third degree connections too), the greater the chances of connecting to people who can help your career USE THE 3 DEGREES OF SEPERATION ON LINKEDIN Source: Trendhunter.com
  18. 18. How do I brand myself? Like any other brand ask yourself 3 critical questions: • What makes me great? • What will make my business great? • What makes me unique? • What will make my business unique? • What makes me compelling? • What will make my business compelling? Source: William Arruda
  19. 19. The unofficial rules of LinkedIn • Be yourself Have a story, even if it's still unfolding • Share yourself • Value your capital/expertise • Value the capital of others • Cultivate your brand • Empower others to do the same – think of the Golden Triangle – ASK, GIVE, THANK Source: Roxanne Hori, Jan Vermeiren & Bert Verdonck
  20. 20. Networking tips • OFFLINE to ONLINE: Add the people you meet at events, dinners, courses etc. • ONLINE to OFFLINE: invite people of interest, from your LinkedIn connections to have a coffee and/or a chat • Join GROUPS and invite to connect with people who are relevant for you and your interest
  21. 21. Build a Professional Online Presence 1. Add your summary (Task: start working on a draft by using storytelling, using OMC etc.) 1. Answer these questions: Who you are, what added value do you offer and what you what to achieve! 2. Think keywords - Consider it for endorsements (Task: Add your relevant skills to your profile) 2. Upload a current professional photo (Your profile is 9 times more likely to be viewed if you have a Photo) 1. Let them see your face 3. List your most relevant jobs & complete educational facts 1. Convey your successes and responsibilities concisely 4. Receive geunine recommendations and endorsements 1. Ask your friends, colleagues etc. – Careful though! 5. Put your flavour on it, It’s ok to be social here ”I” 1. Highlights their involvement in non-paid projects related to their field (open-source, community, volunteer, conference), list of interests, hobbies, information related to your life outside work 6. Be active relevant content get you noticed 1. Add value with links, articles, blogs etc. and have fun
  22. 22. Profile optimized! Then what?
  23. 23. LinkedIn Groups • Why Join a Group – Connecting with like minded people • Building a following • Collaborative learning and discovery – Researching for work or business venture • Choosing a group – Look for well moderated groups – Look for groups that your current network are – Choose wisely as Groups are listed on your profile
  24. 24. LinkedIn Groups • Why Start a group – Influence like minded people – Be seen as a thought leader in your field – Build your database for business venture • Promoting your group – Make sure you moderate your group(s) – Look for groups that your current network are a part of – Make contact with potential partners, clients etc.
  25. 25. LinkedIn Companies • Why Follow a Company? – Stay ‘connected’ to companies you are interested in – Be notified of opportunities • Starting a Company Listing – Company pages – For the business venture/entrepreneur – A part of your company content strategy
  26. 26. The 7 Value Points of LinkedIn • Establish your professional profile and control one of the top search results for your name • Build and maintain a broader network of professionals you can trust • Find and reconnect with colleagues and classmates • Learn about other companies • Leverage LinkedIn to find and reach the people you need • Tap into the knowledge of your network • Discover new opportunities Source: LinkedIn
  27. 27. 10 minutes can make a big difference • Spend 3 minutes reading or listening to articles, conversations • Spend 4 minutes posting, liking, commenting etc. • 3 minutes community building and potentially referring Image source: Michael Phelps
  28. 28. What should you do after today? • Decide what you want, why and how! • Rewrite your profile so it educates your target audiences about what you bring to the table – Improve your headline (“brandline”) – Add presentations/videos or other material to cultivate your brand – Update e-mail address & photo • Develop a connection strategy that suits you and leverage groups • Evaluate the benefits of upgrading to a paid service
  29. 29. LYNN KUMON
  30. 30. Examples of Strong Profiles Donna Serdula Jolene Merica James Bellew
  31. 31. QUESTIONS OR COMMENTS? Thank you for your time and attention
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