LinkedIn: A Guide to Creating
an Effective profile
Presentation content
• The LinkedIn Factor
• Researching and setting goals for your profile
• Best practices in enhancing ...
LinkedIn – what is it?
• A Business and Career Tool
• P2P/B2B Social Network
– Professional to Professional
– Business to ...
Discussion
Answer the following in groups or individually:
• Who am I?
• What do I do best?
– Tells us about your last suc...
“It’s no longer enough to simply have a solid
resume. Students now need a professional online
presence.”
- Holly Paul, US ...
LINKEDIN
If you are serious about your career you
need to be on
LinkedIn Facts
• LinkedIn is the world’s largest
professional network with 277 million
members in over 200 countries and
t...
LinkedIn key users and stats
• Executives from ALL fortune 500 companies are LinkedIn members
• Top industry recruiters fr...
Why YOU need to be on LinkedIn
• Branding (personal branding)
– You control other people’s perceptions of you
• Career Str...
In your opinion what are some of
the mistakes LinkedIn users make?
Five of the biggest mistakes on LinkedIn
Mistake 1
• You aren’t connected to recruiters
and anyone barely connected to any...
Things to avoid on LinkedIn
Things to avoid on LinkedIn
• Your profile should not be a copy of your resume
• Wording matters
– Think keywords not buzz...
Connect in a Meaningful Way
Benefits of Personal Branding
• Why is Personal Branding important
• Growing your network (next slide)
• Attract opportuni...
Connections are key
3rd degree
Those connected to
your 2nd degree
connections
2nd degree
The people your 1st
degree connec...
How do I brand myself?
Like any other brand ask yourself 3 critical
questions:
• What makes me great?
• What makes me uniq...
The unofficial rules of LinkedIn
• Be yourself
Have a story, even if it's still unfolding
• Share yourself
• Value your ca...
Networking tips
• OFFLINE to ONLINE: Add the people you meet at events,
dinners, courses etc.
• ONLINE to OFFLINE: invite ...
Build a Professional Online Presence
1. Add your summary (Task: start working on a draft by using storytelling, using OMC ...
Profile optimized!
Then what?
Getting the most out of your profile
• Setting your goals
– Being clear on what your goals are
• Business intelligence
– L...
LinkedIn Groups
• Why Join a Group
– Connecting with like minded people
• Building a following
• Collaborative learning an...
LinkedIn Groups
• Why Start a group
– Influence like minded people
– Be seen as a thought leader in your field
– Build you...
LinkedIn Companies
• Why Follow a Company?
– Stay ‘connected’ to companies you are interested in
– Be notified of job vaca...
The 7 Value Points of LinkedIn
• Establish your professional profile and control one of the top search
results for your na...
What should you do after today?
• Decide what you want, why and how!
• Rewrite your profile so it educates your target aud...
LYNN KUMON
Examples of Strong Profiles
Donna Serdula Jomar Reyes
Jolene Merica James Bellew
QUESTIONS OR COMMENTS?
Thank you for your time and
attention
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LinkedIn Career and Personal Development

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Optimising individuals’ abilities to lead their personal and professional brand assets

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LinkedIn Career and Personal Development

  1. 1. LinkedIn: A Guide to Creating an Effective profile
  2. 2. Presentation content • The LinkedIn Factor • Researching and setting goals for your profile • Best practices in enhancing your profile – Networking – Personal branding – Developing your regime – LinkedIn mistakes • Hands-on work • Q & A session
  3. 3. LinkedIn – what is it? • A Business and Career Tool • P2P/B2B Social Network – Professional to Professional – Business to Business • Using LinkedIn to maximize your opportunities in your career
  4. 4. Discussion Answer the following in groups or individually: • Who am I? • What do I do best? – Tells us about your last successful project? – Which strengths/competencies/values are presented through the story? – What digital assets do I have right now? – What digital assets do you NEED and WANT to have? – Can they be added to your profile as skills
  5. 5. “It’s no longer enough to simply have a solid resume. Students now need a professional online presence.” - Holly Paul, US Recruiting Leader PricewaterhouseCoopers
  6. 6. LINKEDIN If you are serious about your career you need to be on
  7. 7. LinkedIn Facts • LinkedIn is the world’s largest professional network with 277 million members in over 200 countries and territories • LinkedIn.com is visited by more than 50 million visits each week • The average user spends 7 minutes and 22 seconds on the website. • Professionals are signing up to join LinkedIn at a rate of more than two new members per second
  8. 8. LinkedIn key users and stats • Executives from ALL fortune 500 companies are LinkedIn members • Top industry recruiters from IT, Finance, Marketing, Real Estate, Healthcare, Telecommunications and Education • Estimated over 50% of them access their profiles daily or few times a week • 82% are more confident with the information received on LinkedIn than any other social network • 42 % of all recruitments in 2013 in the UK happened through LinkedIn • LinkedIn growth in Denmark 54% in 2013 compared 2012 and the 7th most visited site in Denmark Source: Forbes, Jacco Valkenburg, Mattias Berg
  9. 9. Why YOU need to be on LinkedIn • Branding (personal branding) – You control other people’s perceptions of you • Career Strategy • Networking – Worldwide reach • Nepotism – Friends and family are always there for you • To stay relevant and current YOUR PROFILE MATTERS
  10. 10. In your opinion what are some of the mistakes LinkedIn users make?
  11. 11. Five of the biggest mistakes on LinkedIn Mistake 1 • You aren’t connected to recruiters and anyone barely connected to anyone else Mistake 2 • You don’t have a profile photo or it’s a blurry shot of from ten years ago Mistake 3 • You have a boring and generic headline (brandline) or your job title Mistake 4 • Your profile lacks the right keywords so you never show in search results Mistake 5 • Your profile isn’t public or you’re not on LinkedIn at all Source: Trendhunter.com
  12. 12. Things to avoid on LinkedIn
  13. 13. Things to avoid on LinkedIn • Your profile should not be a copy of your resume • Wording matters – Think keywords not buzzwords (Rocket scientist) • Do not become stale • Connections (quality over quantity)
  14. 14. Connect in a Meaningful Way
  15. 15. Benefits of Personal Branding • Why is Personal Branding important • Growing your network (next slide) • Attract opportunities • Establish TICAV™ • Securing work or new personal and business relations
  16. 16. Connections are key 3rd degree Those connected to your 2nd degree connections 2nd degree The people your 1st degree connections know 1st degree Co-workers, friends and others you can connect with directly through invitation on Linkedin Recruiters can find you through group connections or even at the 3rd degree level Join LinkedIn Groups Your LinkedIn connections can connect you to “friends” of”friends” (including recruiters, managers, etc. Get introduced Your LinkedIn connections can connect you to “friends” of”friends” (including recruiters, managers, etc. Build your professional network The larger your network on LinkedIn (not just people you know directly or those they know but third degree connections too), the greater the chances of connecting to people who can help your career USE THE 3 DEGREES OF SEPERATION ON LINKEDIN Source: Trendhunter.com
  17. 17. How do I brand myself? Like any other brand ask yourself 3 critical questions: • What makes me great? • What makes me unique? • What makes me compelling? Source: William Arruda
  18. 18. The unofficial rules of LinkedIn • Be yourself Have a story, even if it's still unfolding • Share yourself • Value your capital/expertise • Value the capital of others • Cultivate your brand • Empower others to do the same – think of the Golden Triangle – ASK, GIVE, THANK Source: Roxanne Hori, Jan Vermeiren & Bert Verdonck
  19. 19. Networking tips • OFFLINE to ONLINE: Add the people you meet at events, dinners, courses etc. • ONLINE to OFFLINE: invite people of interest, from your LinkedIn connections to have a coffee and/or a chat • Join GROUPS and invite to connect with people who are relevant for you and your interest
  20. 20. Build a Professional Online Presence 1. Add your summary (Task: start working on a draft by using storytelling, using OMC etc.) 1. Answer these questions: Who you are, what added value do you offer and what you what to achieve! 2. Think keywords - Consider it for endorsements (Task: Add your relevant skills to your profile) 2. Upload a current professional photo (Your profile is 9 times more likely to be viewed if you have a Photo) 1. Let them see your face 3. List your most relevant jobs & complete educational facts 1. Convey your successes and responsibilities concisely 4. Receive geunine recommendations and endorsements 1. Ask your friends, colleagues etc. – Careful though! 5. Put your flavour on it, It’s ok to be social here ”I” 1. Highlights their involvement in non-paid projects related to their field (open-source, community, volunteer, conference), list of interests, hobbies, information related to your life outside work 6. Be active relevant content get you noticed 1. Add value with links, articles, blogs etc. and have fun
  21. 21. Profile optimized! Then what?
  22. 22. Getting the most out of your profile • Setting your goals – Being clear on what your goals are • Business intelligence – Look at company suppliers, partners, clients, recruiters or employers profiles – Research and analysis • Showcase yourselves – brag a bit – Previous work samples and much more – 20% of hiring managers made hiring decisions based on volunteer experience on LinkedIn • ABT – Always Be Testing
  23. 23. LinkedIn Groups • Why Join a Group – Connecting with like minded people • Building a following • Collaborative learning and discovery – Researching for work or business venture • Choosing a group – Look for well moderated groups – Look for groups that your current network are – Choose wisely as Groups are listed on your profile
  24. 24. LinkedIn Groups • Why Start a group – Influence like minded people – Be seen as a thought leader in your field – Build your database for business venture • Promoting your group – Look for well moderated groups – Look for groups that your current network are a part of
  25. 25. LinkedIn Companies • Why Follow a Company? – Stay ‘connected’ to companies you are interested in – Be notified of job vacancies • Starting a Company Listing – For the business venture/entrepreneur – A part of your company content strategy
  26. 26. The 7 Value Points of LinkedIn • Establish your professional profile and control one of the top search results for your name • Build and maintain a broader network of professionals you can trust • Find and reconnect with colleagues and classmates • Learn about other companies • Leverage LinkedIn to find and reach the people you need • Tap into the knowledge of your network • Discover new opportunities Source: LinkedIn
  27. 27. What should you do after today? • Decide what you want, why and how! • Rewrite your profile so it educates your target audiences about what you bring to the table – Improve your headline (“brandline”) – Add presentations/videos or other material to cultivate your brand – Update e-mail address & photo • Develop a connection strategy that suits you and leverage groups • Evaluate the benefits of upgrading to a paid service
  28. 28. LYNN KUMON
  29. 29. Examples of Strong Profiles Donna Serdula Jomar Reyes Jolene Merica James Bellew
  30. 30. QUESTIONS OR COMMENTS? Thank you for your time and attention
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