MEGT Presentation _LG_Libya_Prime Competitor_Event_2013

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LG - Libya Organised an event based on the exhibition of their products complete range that was based on 5 days from 1st October to 5th October 2013, visited by almost 800 visitors per day , based on multiple activities and promotional hype,supported by multiple pre-hype activities like Radio Ads, ATL Branding, fliers distributions & e-marketing. the Video demonstrates the branding of event, venue decoration,product range and the marketing strategies. 5 Days event based on several activities,15 giveaways through lucky draws & chance to win 84 inches UHDTV worth 25k LYDs on the shopping of 500 LYD from the venue,brand ambassadors briefing about each products and promotions and the event was hosted by the renowned Libyan RJ.

presented by
SAMSUNG LIBYA- (MEGT -Middle East General Trading Company - Marketing Department).

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MEGT Presentation _LG_Libya_Prime Competitor_Event_2013

  1. 1. LG Event for 2013LG Event for 2013 11stst Oct, 2013 to 5Oct, 2013 to 5thth Oct, 2013Oct, 2013
  2. 2. Event Details • all category of goods Display and Demos • Discounted bundle Offers • Lucky Draws and free give aways • 5 days – 15 give aways for the walk-in customers participating in lucky draws • Win 84’’ UHDTV by enrolling in the lucky draw on the shopping of 500 LYDs from the event • Entertainment Shows & Activities • Layout, Design & Visual Merchandising • Additional Activities : Kitchen environment, video game -playing area, magic shows etc. targeting MW,DW & CTV range.
  3. 3. Layout, Design and Visual Merchandising
  4. 4. ATL BRANDING – OUT DOOR SIGNAGES
  5. 5. Use signs, fixtures, displays to draw customers : Tools : PRE-HYPE Radio promotion Fliers distribution Lucky draws ;give aways Outdoor signage's Brand ambassadors for product description Windows, walls, feature fixtures, point-of-sale Lighting & visuals
  6. 6. Fliers and brouchors :
  7. 7. REF - SYSTEM modelmodel priceprice GN-B602GLT 1050 LYD GR-M762GLH 1150 LYD GR-MB02GLH 1300 LYD GR-S632GSRX 1350 LYD GC-P237ALPN 2000 LYD GR-J317WSBN 2900 LYD
  8. 8. Event promotions : Bundle Offers
  9. 9. Event promotions : Bundle Offers
  10. 10. Event promotions : Bundle Offers
  11. 11. REF - SYSTEM modelmodel priceprice GN-B602GLT 1050 LYD GR-M762GLH 1150 LYD GR-MB02GLH 1300 LYD GR-S632GSRX 1350 LYD GC-P237ALPN 2000 LYD GR-J317WSBN 2900 LYD
  12. 12. AUDIO SYSTEMS :
  13. 13. AV RANGE :
  14. 14. AV RANGE :
  15. 15. AV - SYSTEM model type Mini hifi 1600w PMPO 17700W HT BP730 701 3D BLUE RAY CM6520 MINI HIFI 500W 5500 W PORTABLE SPEAKER -- DOCKING SPEAKER -- SOUND BAR -- CM9730 DJ SYSTEM
  16. 16. REF - SYSTEM modelmodel priceprice GN-B602GLT 1050 LYD GR-M762GLH 1150 LYD GR-MB02GLH 1300 LYD GR-S632GSRX 1350 LYD GC-P237ALPN 2000 LYD GR-J317WSBN 2900 LYD
  17. 17. CTV RANGE:
  18. 18. CTV RANGE:
  19. 19. CTV RANGE:
  20. 20. CTV RANGE:
  21. 21. CTV RANGE:
  22. 22. CTV RANGE:
  23. 23. CTV - SYSTEM TYPE MODEL 24’’ LED 26’’ LED 32’’ LED LN5100 42’’ PLASMA PN42’ 4500 42’’ LED LA6130 42’’ LED LA6600 47’’ LED LN5700 50’’ PDP PN4500 54’’ LED 50LN5400 55’’ LED LM9600 42’’ LED LA86 42 84’’ UHD TV ULTRA HD TV
  24. 24. REF - SYSTEM modelmodel priceprice GN-B602GLT 1050 LYD GR-M762GLH 1150 LYD GR-MB02GLH 1300 LYD GR-S632GSRX 1350 LYD GC-P237ALPN 2000 LYD GR-J317WSBN 2900 LYD
  25. 25. VC RANGE:
  26. 26. REF - SYSTEM modelmodel priceprice GN-B602GLT 1050 LYD GR-M762GLH 1150 LYD GR-MB02GLH 1300 LYD GR-S632GSRX 1350 LYD GC-P237ALPN 2000 LYD GR-J317WSBN 2900 LYD
  27. 27. MW RANGE:
  28. 28. MW RANGE:
  29. 29. MW - SYSTEMMW - SYSTEM modelmodel
  30. 30. REF - SYSTEM modelmodel priceprice GN-B602GLT 1050 LYD GR-M762GLH 1150 LYD GR-MB02GLH 1300 LYD GR-S632GSRX 1350 LYD GC-P237ALPN 2000 LYD GR-J317WSBN 2900 LYD
  31. 31. REF RANGE:
  32. 32. REF RANGE:
  33. 33. REF - SYSTEM modelmodel priceprice GN-B602GLT 1050 LYD GR-M762GLH 1150 LYD GR-MB02GLH 1300 LYD GR-S632GSRX 1350 LYD GC-P237ALPN 2000 LYD GR-J317WSBN 2900 LYD
  34. 34. WM RANGE :
  35. 35. WM RANGE :
  36. 36. WM RANGE :
  37. 37. WM RANGE :
  38. 38. WM RANGE :
  39. 39. WM RANGE :
  40. 40. WM RANGE :
  41. 41. The Wow-Factor • more then 800 visitors per day • creating a hype of the upcoming season • displaying and introducing the latest models with the competitive prices • demonstrating the family packages with the appealing prices • 5 days ,15 give aways launching the Eid- Al – Kabir promotions much louder By creating a pre-hype • initiators by creating a unique event of one of its kind
  42. 42. 2013-2014 Business Law Event • Misclassification of workers as independent contractors instead of full- time employees

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