Davinci Institute Jeannine CrooksFebruary 20, 2010
Learn basic terms Review the requirements for an acceptable site How to find merchants Choosing the right merchants How to use PopShops Working with Affiliate Networks Broad Networks Specialty Networks
Working with Affiliate Managers Learning More Q&A
A website owner who sends traffic from their website to another website in order to generate a desired action. Upon completion of this desired action, the website owner will receive compensation. AKA – Publisher, Media Partner
Affiliates do: ◦ Attract traffic originating around the globe ◦ Actively promote their websites ◦ Encourage site visitors to take action – buy something, fill out a form, etc. Affiliates do not: ◦ Know the person who has come to their site ◦ Know what product the person buys ◦ Process any financial transaction for the customer ◦ Assist in the delivery process of the product
A website owner who facilitates a specific action on their website such as: ◦ Purchase a product ◦ Completing a lead form If the site visitor originated via a link from an Affiliate site, the merchant is obligated to pay a fee or commission to the affiliate for successful completion of the action.
Acts as liaison between merchants & affiliates Investigates both merchants and affiliates before allowing them into the network. No cost to join. Hidden Affiliate Information All traffic flows through the affiliate network ◦ Affiliate > Affiliate Network > Merchant ◦ Merchant > Affiliate Network > Affiliate Responsible for ensuring Affiliates are paid for successful actions.
Usually has 100’s of merchants and 1000’s of affiliates Source of merchant banners and links Best known: ◦ Commission Junction ◦ LinkShare ◦ Google Affiliate Network ◦ ShareASale ◦ Buy.at
Usually works for Merchant Works with Affiliate Networks and/or managing In-House Affiliate Program Recruits affiliates Affiliate Retention, such as day-to-day affiliate activities
OPM for short Manages affiliate program for merchant who has chosen to outsource this function. Usually manages multiple programs Charges a monthly fee and a portion of commissions. Recruits affiliates and handles day-to-day affiliate activities.
Cost Per Action, CPA for short ◦ Broad term, could mean: Sale Registration Inquiry ◦ Commission can be percentage of sale or flat amount Cost Per Lead, CPL for short ◦ Completes lead form ◦ Usually fixed payout Cost Per Click, CPC for short ◦ Clicks on ad ◦ Google AdSense ◦ Usually fixed payout
SEO (Search Engine Optimization) Sites ◦ MailOrderShoppe.com PPC (Pay Per Click) Sites Coupon Sites ◦ Shopping-Bargains.com Lead Generation Sites ◦ InsureMe.com Incentive Sites ◦ Hard Incentive – Memolink.com ◦ Soft Incentive – FatWallet.com
Network/Affiliate Manager Review Requirements ◦ Active URL ◦ Site Description ◦ Category Children, Home & Garden, Gifts ◦ Unique Visitors/month Quantcast.com ◦ Business Tax ID number or SSN
Site topic Promotion method BrightestCandles.com is a one-stop online candle store, offering a wide selection of products including scented candles, decorative candles, soy candles, and candle holders. Site promotion is primarily SEO though PPC may be used in the future.
Niche Merchant – only offers one product line or category of products. Broad merchant – Amazon, eBay, Wal-mart, Target – can find various types of products Trial & Error – part of the process.
Search by Keyword Use PPC results Google search “___ affiliate programs” Check footer of favorite merchants for affiliate program link Study competitor’s sites Search affiliate networks Use PopShops.com
Easy way to find merchants with your desired products. Fast way to build a datafeed for your site, without technical knowledge. Free to join – 4 free “shops” Find the design that best fits your site. Review the copy Not “set it and forget it”
Guaranteed payment Merchants have been vetted Merchants know affiliates have been vetted Apply to Merchant’s program through network; Merchant has right to accept or reject your application. Standard banner selection process
Run by Affiliate Manager or OPM Payment direct from Merchant Affiliate Forums may have info about programs Ease of application process Interface Creative selection
Products Site design – would you shop there? Quantcast.com – evaluate traffic Shopping process – easy or hard Creative available
www.cj.com Known as CJ for short Largest network Merchant list hidden Commission minimum requirement No affiliate support Keyword search tool Charges for datafeed Uses EPC ranking
www.LinkShare.com 2nd of Big 3 Affiliate Networks Requires Merchant exclusivity Hidden merchant list Low acceptance rates No affiliate support
www.google.com/ads/affiliatenetwork Formerly Performics 3rd of Big 3 Affiliate Networks Merchants hidden No affiliate support High acceptance rate Only shows merchant one URL Hard to search for merchants
www.ShareASale.com Largest of smaller networks Some affiliate support Smaller, specialized merchants Decent interface Keyword search tools
www.Buy.at Newer Network, growing fast Some good exclusives; Ticketmaster, Discount Tire Quirky interface – requires practice Good affiliate support
Digital Downloads ◦ Digital River Name Brand Software products – Norton, Hallmark Cards ◦ Clickbank Lesser known software products, ebooks Primarily promoted through PPC
Primarily promote health & beauty products, insurance leads, Dish Network, etc. Smaller, newer networks Dozens of them!
Good for blogs with many entries on variety of topics. Searches site copy to turn into links to merchants. Matches can be questionable. Epicenter.net
1. Identify the merchant programs appropriate for your site. 1. Use PopShops OR 2. Visit merchant sites and determine the network they use.2. Visit the network’s website and go through the application process.
Related site, well designed Promotion description Reputation within network Good EPC Traffic sources Incentive vs. non-incentive No Typo’s
Consider them a resource ◦ Recommend keywords ◦ Restricted keyword list ◦ Best selling items, seasonal sellers ◦ Special links ◦ Customized banner ads Okay to call, but don’t be a pain Super Affiliate – when ready, special deals.