Unitech - Building Developer
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Unitech - Building Developer

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1. Introduction ...

1. Introduction
2. Evolution
3. About The Company
4. Marketing Strategy
5. Overview
6. Residential Project
7. Retail Project
8. Building Permit Of NOIDA
9. Land Acquisition Law Of NOIDA

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Unitech - Building Developer Unitech - Building Developer Presentation Transcript

  • BUILDING DEVELOPER : • • • • Name : FAIRUZ ROLL NO : BARC/8008/10 SUBJECT : BUILDING ECONOMICS SEMESTER : VII
  • INTRODUCTION • Unitech is India's second largest real estate builder & investment company • Ranks 1484, in Forbes Global 2000 listing of the top 2000 public companies in the world by Forbes magazine, 32nd in India. • Its construction business includes highways, roads, powerhouses, transmission lines, and it has residential projects called Unitech Cities/Uni World, in cities like Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Kochi, Noida,Greater Noida, Agra, Lucknow, Varanasi,Gurgaon, and Ghaziabad. • Known for the quality of its products • It is the first developer to have been certified ISO 9001:2000 in North India
  • EVOLUTION Unitech – Story So Far Our Evolution Inception Development into a major player across Infra sectors Unprecedented growth in real estate • Started as a soil testing consultancy by four civil engineers with limited capital but strong domain knowledge • Expanded into civil construction activities and other infrastructure related sectors • Established itself as a pioneer in the civil construction through projects in India and the Middle East • Expanded across the value chain into high value, complex construction projects and diversified across sectors such as industrial civil structures, power projects, roads, transmission tower manufacturing etc • Started real estate developments in Gurgaon • Management increasingly focused on real estate given higher growth - Established Unitech as a leader in the real estate sector • Geographical expansion – created a low cost strategic pan India landbank, funded primarily by way of debt • Slow down in real estate sales combined with high leverage caused an asset - liability mismatch The "Crisis" Today • Focus of the management was to increase cash flows (affordable housing, non - core asset sales) and to deleverage • Emerged stronger post the crisis - recorded the highest real estate sales till date over the last 12 months • Poised to leverage on the capabilities, relationships and expertise acquired for future growth
  • EVOLUTION Unitech – Key Milestones 2009 Investment by Telenor into telecom business and launch of services under Uninor brand 2006 IPO of Unitech Corporate Parks Plc on AIM 2003 Commencement of property and facilities management services 1995 Establishment of JV with Hyundai for the transmission tower manufacturing 1986 Entry into real estate starting with Gurgaon 1978 Foray into the Middle East for construction projects 1972 Inception of Unitech by four civil engineers as a soil testing company 2005 Buyout of Hyundai from the transmission tower manufacturing JV 2004 Foray into amusement parks 1996 Foray into hospitality with the construction of Radisson Hotel, Delhi 1986 IPO of Unitech Limited 1980 Construction of power projects 1975 Entry into construction 2008 Entry into telecom
  • ABOUT THE COMPANY VISION – To be a leading real estate company in India with diversified capabilities MISSION – To satisfy every customer’s need for a better experience through quality construction and employee contentment. – Unitech has a well-managed architectural and engineering team that has closely partnered and worked with internationally acclaimed architects and many others, to achieve both aesthetic and efficient designs. – Unitech are a customer oriented company and they believe in putting in their best foot forward in their journey to the pinnacle. ACHIEVEMENTS – Unitech is known for the quality of its products and is the first real estate developer to have been certified ISO 9001:2000 certificate in North India. – The Unitech brand is well recognized in India and was once again conferred with the title of “Super brand” by Super brand India in 2010. – The Company is the recipient of the CW Architect and Builders Award, 2008 for being one of India's Top Ten Builders. – Unitech scrip is one of the most liquid stocks in the Indian stock markets and was the first real estate company to be part of the National Stock Exchange's NIFTY 50 Index..
  • MARKETING STRATEGY Unitech – Marketing Strategy Leading Real Estate Developer with Capabilities Across Verticals Press Release & Coverage TV Commercial Marketing Search Engine Optimization Social Media Marketing Email Marketing Display advertisement Magazine : U Design
  • MARKETING STRATEGY Unitech – Press Release & Coverage Leading Real Estate Developer with Capabilities Across Verticals
  • MARKETING STRATEGY Unitech – Magazine Leading Real Estate Developer with Capabilities Across Verticals
  • MARKETING STRATEGY Unitech – Google Ads & Facebook Leading Real Estate Developer with Capabilities Across Verticals
  • MARKETING STRATEGY Unitech – Email Marketing Leading Real Estate Developer with Capabilities Across Verticals
  • OVERVIEW Unitech – Real Estate Overview Leading Real Estate Developer with Capabilities Across Verticals
  • RESIDENTIAL PROJECTS Unitech – Real Estate Segments Leading Real Estate Developer with Capabilities Across Verticals • Focus on the middle and upper middle-income group • Superior design and construction • Diverse portfolio : Apartments Villas Golf Courses Developed Plots • Nearly 10,000 houses under construction.
  • RESIDENTIAL PROJECTS Unitech – On Going Projects : Leading Real Estate Developer CITY GURGAON PROJECT AREA (in Million Sqft) 1.98 The Close North 1.90 The Close South 2.33 Fresco 1.65 Escape 0.97 Harmony GREATER NOIDA The World Spa 1.05 Heights 0.72 Horizon 2.32 Cascade 0.79 Habitat 2.16 Verve 0.78
  • RESIDENTIAL PROJECTS Unitech – On Going Projects : Leading Real Estate Developer CITY PROJECT AREA (in Million Sqft) KOLKATA Garden 0.91 Horizon 0.86 Heights 1.66 Air 0.58 Downtown 0.59 Cascades 1.20 Andes 0.15 Cascade 0.15 South City 0.18 BANGALORE LUCKNOW
  • RESIDENTIAL PROJECTS Unitech – Recently Launched Projects : Leading Real Estate Developer CITY PROJECT AREA (in Million Sqft) NOIDA Grande 16.21 GREATER NOIDA Uniworld City 8.25 KOLKATA Gateway, Kona 2.41 GURGAON Karma Lake Lands 260 Acres Unitech – Upcoming Projects : Leading Real Estate Developer CITY PROJECT AREA (in Acres) GURGAON Uniworld Resort 190 CHENNAI Oasis 225 HYDERBAD Oasis 120 CHANDIGARH / MOHALI Uniworld City 350
  • RESIDENTIAL PROJECTS Residential Project – Unitech Exquisite 3 Bedroom Luxury Apartments In Noida • Unitech Exquisite is 3 bhk luxurious apartment with servant quarter. • Consists of grand air conditioned entrance lobbies to give a flavor of antiquity and luxury to your apartments. • Many parks have been planned so as to provide with fresh air and greenery to live with. • A swimming pool and the greenery just in front as you look out of your balcony adds to the refreshing morning.
  • RESIDENTIAL PROJECTS Unitech Exquisite – Location Location of Unitech Exquisite in Unitech World • • • • • • • Unitech Exquisite is 3 bhk luxurious apartment Surrounded by lush green parks in a developed & premium sector in Noida Nestled in the serene environs which gives you relief from the hustle & bustle of busy city life. . 15 minute drive connects you to the throbbing commercial hub of sector 18 10 minute drive to offices situated in sector 62. The nearest metro station in sector 32 is just 4 kms away, giving you an easy access to the entire NCR. Premium health centers, commercial and shopping complexes, renowned schools are all within the vicinity.
  • RESIDENTIAL PROJECTS Unitech Exquisite – Location Location of Unitech Exquisite in Unitech World
  • RESIDENTIAL PROJECTS Unitech Exquisite – Site Plan 3 Bedroom Luxury Apartments In Noida LEGEND : 1 | Entry/ exit 2 | Club Jasper 3 | Swimming pool 4 | Kids’ splash pool 5 | Kid’s play area 6 | Skating rink 7 | Badminton court 8 | Tennis court 9 | Landscaped central green over basement parking 10 | Surface parking 11 | Utilities 12 | Lifts to basement parking 13 | Ramps to/from basement parking
  • RESIDENTIAL PROJECTS Unitech Exquisite – Type X Floor Plan 3 Bedroom Luxury Apartments In Noida
  • RESIDENTIAL PROJECTS Unitech Exquisite – Type X Floor Plan 3 Bedroom Luxury Apartments In Noida
  • RESIDENTIAL PROJECTS Unitech Exquisite – Type Y Floor Plan 3 Bedroom Luxury Apartments In Noida
  • RESIDENTIAL PROJECTS Unitech Exquisite – Type Z Floor Plan 3 Bedroom Luxury Apartments In Noida
  • RESIDENTIAL PROJECTS Unitech Exquisite – Prices 3 Bedroom Luxury Apartments In Noida TYPE SIZE (Sqft) PRICE/ Sqft AMOUNT STATUS SPECIALS 3BHK ( X1 ) 2205 4500 Rs 9922500 Rs Booking Open New Launch 3BHK ( X2 ) 2335 4500 Rs 10507500 Rs Booking Open New Launch 3BHK ( Y ) 2415 4500 Rs 10867500 Rs Booking Open New Launch 3BHK ( Z ) 2450 4500 Rs 11025000 Rs Booking Open New Launch Unitech Exquisite – Payment Plan 3 Bedroom Luxury Apartments In Noida Booking Of apartment at Unitech Exquisite are done in few easy steps mentioned below : 1. 2. 3. 4. 5. Identify your apartment. Arrange site visit for your family or friend in 24 hrs by calling support desk. Pay earnest amount on application as applicable. Booking amount Cheque in the name of Developer. Receive booking confirmation, Receipts from Developer
  • RESIDENTIAL PROJECTS Unitech Exquisite – Specification 3 Bedroom Luxury Apartments In Noida
  • RESIDENTIAL PROJECTS Unitech Exquisite – Specification 3 Bedroom Luxury Apartments In Noida
  • RESIDENTIAL PROJECTS Unitech Exquisite – Amenities & Facilities 3 Bedroom Luxury Apartments In Noida Recreational Facilities : •Unisex gymnasium • Spa & Sauna • Jacuzzi • Multipurpose hall (yoga / aerobics) • Party lawn with barbecue counter & outdoor music • Swimming pool • Kid’s splash pool • Squash court • Kitchenette • Changing rooms & lockers • Indoor games room (pool table, air hockey & table tennis) • Cards room / library • TV lounge Ecological Commitment : • Sewage Treatment • Rain Water Harvesting • Solar Energy for limited areas Essentials : Security : • Video door phone • Audio communication from guard unit to each apartment • Smart card access to lift lobby & basements • Automatic boom barriers at main entrance & exit • CCTV surveillance of complex periphery & tower entrance Playground: • Lawn tennis • Skating rink • Wireless internet connectivity • Badminton courts • 24x7 power backup • Yoga / theme gardens • Fire alarm system • Kid’s play areas
  • RESIDENTIAL PROJECTS Unitech Exquisite – Market Area Analysis 3 Bedroom Luxury Apartments In Noida • Unitech is one of the 2nd largest building developer in India known for its good quality product. • Have spread its branch all over India from North to South • Market Area Analysis for a residential building depends upon following : 1. Population 2. Education 3. Recreational Activities 4. Employment • Unitech Exquisite satisfies all these requirement. • Located in Unitech Residential Community where people have similar economic background • Few Minutes drive leads to the commercial hub • Premium health centers, commercial and shopping complexes, renowned schools are all within the vicinity • Therefore site where Unitech Exquisite is located is apt for any buyer to choose Media Centre: • Press Release & Coverage • T.V Commercial • Magazine : U Design • Media Contact : Arijit Banerjee GM - Corporate Communications
  • RETAIL PROJECTS Unitech – Real Estate Segments Leading Real Estate Developer with Capabilities Across Verticals  Realized the need of having an amalgamation of shopping and recreation  Developed the largest mall in India at Noida with a leasable area of 1 million sqft  Constructed a high street lifestyle shopping mall over 220,000 sqft developed at Rohini, Delhi  Has a tenant profile that includes almost every major retail chain in India such as Levis, Benetton, Addidas, Nike, Bossini, Liliput, Titan, Gini and Jony, Pantaloon etc.,  Aggressive plans to develop malls in other markets  Developing convenience shopping centers as part of township development.
  • RETAIL PROJECTS Unitech – Recently Launched Projects : Leading Real Estate Developer NOIDA ROHINI Unitech – On Going Projects : Leading Real Estate Developer GURGAON
  • RETAIL PROJECTS Retail Project – The Great India Place B + G + 3 Largest Shopping Mall In India • The Great India Place is a G+3 shopping mall in Noida, India • Covers an area of 139,400 m2 • One of the largest operational malls in India • The mall houses has a variety of retail outlets such as Shopper's Stop, Big Bazaar, Home Town, Lifestyle, Adidas, Nike, Marks & Spencer Has more than 240 Stores , 6 screen Multiplex, Multi cuisine food court & Water cum amusement park.
  • RETAIL PROJECTS The Great India Place – Location B + G + 3 Largest Shopping Mall In India • • • • • • Located nearby sector 18 Noida, Film City and local market. Easily accessible from Noida toll Road and Noida Expressway Highway. Easily accessible from multiple areas like I.T.O, East Delhi, South Delhi and Greater Noida. Located in the heart of the city, surrounded by professionals, students and business class people. Noida Expressway includes offices, colleges and other commercial towers. Most of the catchment population is middle class and upper class with higher than average per capita
  • RETAIL PROJECTS The Great India Place – Site Plan B + G + 3 Largest Shopping Mall In India
  • RETAIL PROJECTS The Great India Place – Basement Floor Plan B + G + 3 Largest Shopping Mall In India
  • RETAIL PROJECTS The Great India Place – Ground Floor Plan B + G + 3 Largest Shopping Mall In India
  • RETAIL PROJECTS The Great India Place – First Floor Plan B + G + 3 Largest Shopping Mall In India
  • RETAIL PROJECTS The Great India Place – Second Floor Plan B + G + 3 Largest Shopping Mall In India
  • RETAIL PROJECTS The Great India Place – Third Floor Plan B + G + 3 Largest Shopping Mall In India
  • RETAIL PROJECTS The Great India Place – Amenities & Facilities B + G + 3 Largest Shopping Mall In India • Multi - level parking facility • Statutory green belt and service road around the complex between building and 200 feet wide roads. • Round the clock water supply. • Professional property management. • Standby generators. • Fire protection system. • Central air-conditioning system. • Separate passenger and service lifts. • Provision for public address voice communication system. • Loading/unloading facilities for goods.
  • RETAIL PROJECTS The Great India Place – Market Area Analysis B + G + 3 Largest Shopping Mall In India • Unitech is one of the 2nd largest building developer in India known for its good quality product. • Have spread its branch all over India from North to South • Market Analysis for a Shopping Mall depends upon following : 1. Location & Accessibility 2. Population 3. Food & Entertainment 4. Tenants • The Great India Place satisfies all these requirement. • Located in the heart of city where the mall is surrounded by schools and commercial hub • Accessible from main road and highway and other areas like North and South Delhi • Largest operational mall in India, Maximum population is found • Has more than 240 Stores , 6 screen Multiplex, Multi cuisine food court & Water cum amusement park. • Therefore site where The Great India Place is located is apt for a shopping complex Media Centre: • Press Release & Coverage • T.V Commercial • Magazine : U Design • Media Contact : Arijit Banerjee GM - Corporate Communications
  • BUILDING PERMIT Building Permit – NOIDA : No Procedure Time Cost 1 Obtain NOC from fire service of the state of U.P ( State ) 3 days No Cost 2 Obtain drawing plan approval building permit from NOIDA ( Municipal ) 45 days INR 39.018 3 Request & receive approval of drain / sanitary work ( Municipal ) 5 days No Cost 4 Receive inspection by an engineer from the New Okhla Industrial Development Authority 1 day No Cost 5 Apply for final approval of completed construction from the fire service of U.P ( State ) 1 day No Cost 6 Obtain approval of completed construction with inspection from the fire service of U.P 3 days No Cost 7 Obtain clearance from the U.P Power corporation to use a transformer ( State ) 1 day No Cost 8 File completion certificate and apply for occupancy permit at NOIDA ( Municipal ) 1 day INR 7.503 9 Receive final inspection of the construction by the NOIDA ( Municipal ) 1 day No Cost 10 Obtain occupancy permit from the New Okhla Industrial Development Authority 50 days No Cost
  • BUILDING PERMIT Building Permit – NOIDA : No Procedure Time Cost 11 Apply for a permanent power connection at the NOIDA power supply limited 1 day INR 1000 12 Apply for permanent sewage and water connection at the NOIDA water department 1 day No cost 13 Apply for permanent phone connection at Bharat Sanchar Nigam Limited ( National ) 1 day INR 500 14 Receive sanction of electricity connection and final fees at a bank ( Municipal ) 1 day INR 236 15 Receive an on – site inspection by the NOIDA Water works department ( Municipal ) 1 day No cost 16 Obtain electrical safety certificate from the U.P Government Electrical Safety Officer 1 day INR 560 17 Obtain power connection from NOIDA Power company limited ( Municipal ) 25 days No cost 18 Obtain permanent water & sewerage connection from ( Municipal ) 15 days INR 6,200 19 Obtain phone connection with inspection from BSNL. ( Municipal ) 7 days No cost
  • LAND ACQUISITION LAW Land Acquisition Law– NOIDA Compensation to acquire land When land is allotted for projects in the private sectors for public use in residential, commercial, in service or infrastructure sector or where the bulk allotment of land is to be proposed in private sector the following procedure shall be followed for acquisition of land:i) After examination of the project, The Govt. issue notification under section-4 of Land Acquisition Act for total land of the project. Under this scheme the following 2 options shall be available:ii) The compensation package shall be determined by mutual agreement between developer and the land owner at the village itself iii) The land, instead of being acquired, shall be directly transferred by the land owner to the developer of the project. iv) The package shall be prepared only after consent of at least 80% of the land owners is obtained. Under this scheme the following 2 options are available
  • LAND ACQUISITION LAW Land Acquisition Law– NOIDA Compensation to acquire land Under this scheme the following 2 options are available : a) 16% of the total area of the acquired land shall, after development, be given to the land owner free of cost. Such land shall be transferable. 50% of the developed land given to the land owner shall be for residential use and 50% for non-residential use ( like industrial, Under this scheme the following 2 options shall be available:institutional, commercial or mixed use). The concerned body undertaking or authority shall itself determined the relative percentage of non-residential use. b) The land owner shall have the option of retaining part of the 16% developed land given to him and to obtain cash compensation for the remaining land on the basis of mutual agreement.
  • LAND ACQUISITION LAW Land Acquisition Law– NOIDA Compensation to acquire land ANNUITY a) Every land owner whose land has been acquired shall be paid an annuity of Rs.23,000/- per acre per year for a period of 33 years which would be apart from the payable compensation b) A fixed increase of Rs.800/- per acre per year would be made on the Under this scheme the following 2 options shall be available:annuity of Rs.23,000/- per acre per year which would be payable every year in the month of July. c) If any land owner does not wish to take the annuity then he shall be paid a fixed sum of Rs.2,76,000/- as rehabilitation grant. d) In case of land acquisition for the purpose of a company, the land owners will have the option of taking the shares of the company amounting to 25% of rehabilitation grant..
  • LAND ACQUISITION LAW Land Acquisition Law– NOIDA Compensation to acquire land ANNUITY a) Every land owner whose land has been acquired shall be paid an annuity of Rs.23,000/- per acre per year for a period of 33 years which would be apart from the payable compensation b) A fixed increase of Rs.800/- per acre per year would be made on the Under this scheme the following 2 options shall be available:annuity of Rs.23,000/- per acre per year which would be payable every year in the month of July. c) If any land owner does not wish to take the annuity then he shall be paid a fixed sum of Rs.2,76,000/- as rehabilitation grant. d) In case of land acquisition for the purpose of a company, the land owners will have the option of taking the shares of the company amounting to 25% of rehabilitation grant..
  • LAND ACQUISITION LAW Land Acquisition Law– NOIDA Compensation to acquire land i) Transferring of land in favor of the developer then one member of the family would be given job as per his qualification in the developer company. ii) Those families affected by the project and having agricultural land in the area during the transfer will be given following compensation : • 5 years of minimum agricultural wages will be provided to families • Financial assistance equal to an amount of 500 days of minimum agricultural wages will be provided to marginal farmers. Under Financial assistance equal to an amount of 375 be available:- agricultural wages will be • this scheme the following 2 options shall days of minimum provided to small farmers. iii) Families falling under the category of agricultural laborer or non agricultural laborer would be given financial assistance equivalent to 625 days of minimum agricultural wages, in lump sum. iv) Families affected by the project and displaced as a result of it would be given an additional amount equivalent to 250 days of minimum agricultural wages in lump sum as livelihood compensation. v) All ancestral land owners in Industrial Development Authority would continue to receive additional. benefits as per established procedure.