WFTD 2011 Webinar - Conferencia Virtual Dia Mundial del Comercio Justo 2011

Bienvenidos a nuestra Conferencia Virtual para celebrar el Día Mundial del Comercio Justo 2011 ! Welcome to our Webinar to celebrate World Fair Trade Day 2011 ! (WFTD 2011) Mayo 12, 2011 - May 12, 2011

FAIR TRADE COLOMBIA COMERCIO JUSTO COLOMBIA www.fairtradecolombia.com www.comerciojustocolombia.com

Formato Conferencia – Webinar Format
Bilingual: Espanol – English (80% audience speaks Spanish)
Presentadora – Presenter : Yury Wu, Fair Trade Colombia en Canada
Bienvenida – Welcome
Que es el Día Mundial del Comercio Justo 2011? What is WFTD 2011?
Que es Comercio Justo? – What is Fair Trade?
Razones para apoyar el comercio justo / Reasons to support fair trade
Organizaciones Internacionales / International Organizations
Que es Fair Trade Colombia? What is Fair Trade Colombia (FTC)?
Que hace Fair Trade Colombia? What does FTC do?
Donde conseguir mas información? Where to find more info?
Preguntas de la audiencia – Questions from the audience (30 mins)
Agradecimientos y datos de contacto – Thank you and contact info
**Conferencia esta siendo grabada / Webinar is being recorded**
WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

Bienvenida! – Welcome! Les damos una cordial bienvenida a nuestra conferencia virtual para celebrar el Día Mundial del Comercio Justo 2011 – nos alegra muchísimo que estén aquí en este espacio virtual. Cientos de personas nos están escuchando desde organizaciones, colegios, empresas, nuestros apreciados productores, amigos, personas interesadas en aprender mas sobre el comercio justo desde Colombia, Canada, USA, Holanda, Italia y Australia. We welcome you to our Webinar to celebrate World Fair Trade Day 2011 – we are very happy that you are here in this virtual space. Hundreds of people are listening from various organizations, schools, companies, our appreciated producers, friends, people interested in learning more about fair trade from Colombia, Canada, USA, Holand, Italy and Australia. WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

Con el apoyo de / With the support of: WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

Cada a ñ o el Día Internacional del Mundial del Comercio Justo se celebra en cerca de 70 países alrededor del mundo durante las dos primeras semanas del mes de Mayo. Este a ñ o la fecha oficial es el día 14 de Mayo pero las celebraciones se pueden coordinar cualquier día entre el 1 y el 15 de Mayo. Que es el día mundial del Comercio Justo? What is WFTD? Every year World Fair Trade Day (WFTD) is celebrated in nearly 70 countries around the world during the first two weeks of May. This year the official day is May 14 but celebrations can be coordinated anywhere between May 1-15. WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

QUIÉN ORGANIZA EL Día Mundial del Comercio Justo? El Día Mundial del Comercio Justo es una iniciativa de la Organización Mundial para el Comercio Justo (WFTO) www.wfto.com y cuenta con el respaldo de miles de ciudadanos, organizaciones de Comercio justo, grupos sociales y medioambientales, productores y consumidores de todo el planeta, autoridades locales, gobiernos e instituciones multilaterales que han estado ofreciendo su apoyo a Comercio Justo durante diversas décadas. La Organización Mundial para el Comercio Justo es la red global de las organizaciones de Comercio Justo del mundo presentes en África, Asia, Latinoamérica, Europa y Norte América. Representa a más de 400 organizaciones de Comercio Justo de más de 70 países altamente poblados. WHO ORGANIZES World Fair Trade Day? (WFTD) World Fair Trade Day (WFTDay) is an initiative of the World Fair Trade Organization (WFTO) www.wfto.com and is being supported by thousands of citizens, Fair Trade Organizations, social and environmental movements, producers and consumers all around the planet. Local authorities, national governments and multilateral institutions have been supporting Fair Trade for several decades now. The World Fair Trade Organization is the global network of Fair Trade Organizations around the planet, from Africa, Asia, Latin America, Europe and North America Pacific Rim. It represents more than 400 Fair Trade Organizations from more than 70 countries with highest geographical outreach.

http://www.worldfairtradeday10.org/

Por que celebrar el Día Mundial del Comercio Justo? Why celebrate WFTD? Para sensibilizar a los consumidores sobre los beneficios del comercio justo To make consumers aware of fair trade and its benefits El comercio debe beneficiar a los mas vulnerables. El comercio debe trabajar para la gente Trade must benefit the most vulnerable. Trade can work for people. El comercio justo es una respuesta efectiva contra la pobreza. Fair Trade is an effective and efficient response to poverty. El comercio justo contribuye a una sostenibilidad economica local y global justa. Fair Trade contributes to a fair and sustainable economy locally and globally. El 14 de Mayo del 2011 millones de pequenos productores, artesanos, agricultores y pequenos manufactureros, comerciantes y consumidores celebraran el Dia Mundial del Comercio Justo. On 14 May 2011 millions of small producers, artisans, farmers and small-hold manufacturers, Fair Trade producers, traders and consumers will celebrate World Fair Trade Day . WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

El tema del Dia Mundial del Comercio Justo en el 2011 es “Comercio por la gente – convierta su mundo en comercio justo” World Fair Trade DAY 2011 has the theme “ TRADE FOR PEOPLE – Fair Trade your world ” WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

En Norte America / In North America:

Que es el Comercio Justo? (Fuente: www.wfto.com ) El Comercio Justo es una relación de intercambio comercial basada en el diálogo, la transparencia y el respeto que busca una mayor equidad en el comercio internacional. Contribuye al desarrollo sostenible ofreciendo mejores condiciones comerciales y asegurando los derechos de los pequeños productores y trabajadores marginados, especialmente del Sur. Las organizaciones de Comercio Justo, tienen un claro compromiso con el Comercio Justo, como el núcleo principal de su misión. Apoyadas por los consumidores, están activamente comprometidas en apoyar a los productores, sensibilizar y desarrollar campañas para conseguir cambios en las reglas y prácticas del comercio internacional convencional. Pueden reconocerse por la Marca OCJ. El Comercio Justo va más allá del intercambio: demuestra que una mayor justicia en el comercio mundial es posible. Resalta la necesidad de un cambio en las reglas y prácticas del comercio convencional y muestra cómo un negocio exitoso puede también dar prioridad a la gente. WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

WHAT IS FAIR TRADE? (source: www.wfto.com ) Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South. Fair Trade organizations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade. They can be recognised by the WFTO logo. Fair Trade is more than just trading: it proves that greater justice in world trade is possible. It highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first. WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

Criterios de Comercio Justo (de la FLO):
Los principales objetivos de los criterios Fairtrade son:
Garantizar que los productores reciben precios que cubren los costos medios de producción sostenible
Proporcionar una Prima Fairtrade adicional para invertir en proyectos que mejoren el desarrollo social, económico y medioambiental.
Permitir el pre-financiamiento a los productores que así lo requieran;
Facilitar relaciones comerciales a largo plazo y permitir que las asociaciones de productores tomen mayor control sobre el proceso de comercialización;
Establecer claramente criterios mínimos y progresivos para garantizar que las condiciones de producción y de comercio de todos los productos certificados Fairtrade son social, económica y medioambientalmente responsables.

Fair Trade Standards (as per FLO):
The key objectives of the standards are to:
ensure that producers receive prices that cover their average costs of sustainable production;
provide an additional Fairtrade Premium which can be invested in projects that enhance social, economic and environmental development;
enable pre-financing for producers who require it;
facilitate long-term trading partnerships and enable greater producer control over the trading process;
set clear minimum and progressive criteria to ensure that the conditions of production and trade of all Fairtrade certified products are socially, economically fair and environmentally responsible.

En resumen el comercio justo pretende:
Pagar un precio justo a los productores en países subdesarrollados
Proteger el medio ambiente
Parar la explotación infantil y crear ambientes de trabajo saludables para los trabajadores y velar por sus derechos
Apoyar el desarrollo de las comunidades donde se encuentran los productores
Crear un futuro mas prospero para la gente que siembra y produce los productos que consumimos.

Mensaje Importante – Key Message: “ Poder de compra del consumidor” “ Consumer’s purchasing power ” Todos podemos hacer una diferencia no importa que tan pequena We can all make a difference no matter how small El comercio justo es una iniciativa voluntaria Fair Trade is a voluntary initiative El comercio justo es una valor agregado a cualquier actividad comercial Fair trade is an added value to any commercial activity WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

Historia del Comercio Justo: Existen muchas historias sobre el Comercio Justo. Todo empezó en los Estados Unidos, donde Ten Thousand Villages (antes conocida como Self Help Crafts) empezó comprando bordados de Puerto Rico en 1946 y SERRV empezó a comerciar con comunidades pobres del Sur a fines de los años 40. La primera tienda formal de “Comercio Justo” que vendía estos y otros productos, se abrió en 1958 en los Estados Unidos. Los primeros rastros del Comercio Justo en Europa datan de fines de los años cincuenta cuando Oxfam UK empezó a vender artesanías fabricadas por refugiados chinos en sus propios locales. En 1964 creó la primera Organización de Comercio Justo. Iniciativas paralelas tuvieron lugar en los Países Bajos y en 1967 se estableció la organización importadora Fair Trade Original. Al mismo tiempo, grupos de Holanda trabajando en países en desarrollo empezaron a vender azúcar de caña con el mensaje : “Al comprar azúcar de caña usted da un lugar en el sol de la prosperidad a personas de países pobres”. Estos grupos siguieron vendiendo artesanías del Sur y, en 1969, se inauguró la primera tienda del “Tercer Mundo”. Las “Tiendas del Mundo” (World Shops”), o Tiendas de Comercio Justo como se las conoce en otras partes del mundo, han jugado (y lo siguen haciendo) un rol crucial en el movimiento del Comercio Justo. Constituyen no sólo puntos de venta sino que también son muy activas haciendo campañas y creando conciencia. Durante los años sesenta y setenta, Organizaciones No Gubernamentales (ONG’s) e individuos con fuerte motivación social en muchos países de Asia, África y Latinoamérica, vieron la necesidad de que surjan organizaciones que puedan proveer asistencia, asesoría y apoyo a productores en desventaja. Muchas de esas Organizaciones de Comercio Justo del sur se establecieron y crearon vínculos con las nuevas organizaciones del Norte. Estas relaciones estaban basadas en el compañerismo, el diálogo, la transparencia y el respeto mutuo. El objetivo era obtener mayor equidad en el comercio internacional. Paralelamente a este movimiento civil, los países en desarrollo se dirigían a espacios de discusión internacionales, tales como la Segunda Conferencia UNCTAD (Conferencia de las Naciones Unidas sobre el Comercio y el Desarrollo) en Delhi 1968, para comunicar el mensaje “ Comercio, no Ayuda ”. Este enfoque puso énfasis en el establecimiento de relaciones comerciales equitativas con el Sur, en lugar de que el Norte se apropiara de todos los beneficios y sólo devolviera una pequeña parte de ellos en forma de asistencia para el desarrollo. El crecimiento del Comercio Justo (o comercio alternativo como se lo conocía en sus primeros días) desde fines de los años sesenta en adelante, ha sido asociado principalmente con comercio para el desarrollo. Creció como una respuesta a la pobreza y a veces al desastre en el Sur y se concentró en la comercialización de productos artesanales. Sus fundadores fueron a menudo las grandes agencias de desarrollo y a veces organizaciones religiosas de países europeos. Estas ONGs, trabajando con sus contrapartes en el Sur, apoyaron el establecimiento de Organizaciones de Comercio Justo del Sur que organizaron a productores y a la producción, proporcionaron servicios sociales a los productores y exportaron al Norte. Junto con el comercio para el desarrollo había también una rama de comercio solidario. Se establecieron organizaciones para importar productos de países del Sur que estaban marginados tanto política como económicamente. WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

History of Fair Trade: There are many stories about the history of Fair Trade. It all started in the United States, where Ten Thousand Villages (formerly Self Help Crafts) began buying needlework from Puerto Rico in 1946, and SERRV began to trade with poor communities in the South in the late 1940s. The first formal “Fair Trade” shop which sold these and other items opened in 1958 in the USA. The earliest traces of Fair Trade in Europe date from the late 1950s when Oxfam UK started to sell crafts made by Chinese refugees in Oxfam shops. In 1964 it created the first Fair Trade Organization. Parallel initiatives were taking place in the Netherlands and in 1967 the importing organization, Fair Trade Original, was established. At the same time, Dutch third world groups began to sell cane sugar with the message “by buying cane sugar you give people in poor countries a place in the sun of prosperity”. These groups went on to sell handicrafts from the South, and in 1969 the first “Third World Shop” opened. World Shops, or Fair Trade shops as they are called in other parts in the world, have played (and still play) a crucial role in the Fair Trade movement. They constitute not only points of sales but are also very active in campaigning and awareness-raising. During the 1960s and 1970s, Non-Governmental Organizations (NGOs) and socially motivated individuals in many countries in Asia, Africa and Latin America perceived the need for fair marketing organizations which would provide advice, assistance and support to disadvantaged producers. Many such Southern Fair Trade Organizations were established, and links were made with the new organizations in the North. These relationships were based on partnership, dialogue, transparency and respect. The goal was greater equity in international trade. Parallel to this citizens’ movement, the developing countries were addressing international political fora such as the second UNCTAD conference (United Nations Conference on Trade and Development) in Delhi in 1968, to communicate the message “ Trade not Aid ”. This approach put the emphasis on the establishment of equitable trade relations with the South, instead of seeing the North appropriate all the benefits and only returning a small part of these benefits in the form of development aid. The growth of Fair Trade (or alternative trade as it was called in the early days) from the late 60s onwards has been associated primarily with development trade. It grew as a response to poverty and sometimes disaster in the South and focused on the marketing of craft products. Its founders were often the large development and sometimes religious agencies in European countries. These NGOs, working with their counterparts in countries in the South, assisted to establish Southern Fair Trade Organizations that organize producers and production, provide social services to producers, and export to the North. Alongside the development trade there was also a branch of solidarity trade. Organizations were set up to import goods from progressive countries in the South that were both politically and economically marginalised. WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

Conozcamos algunas organizaciones Internacionales de Comercio Justo: Let’s meet some International Fair Trade Organizations:
World Fair Trade Organization – WFTO (formerly International Fair Trade Association – IFAT)
Fair Trade Federation
WFTO – Asia
WFTO – Europe
WFTO-LA (Latinoamerica) antes IFAT-LA
COFTA – Cooperation for Fair Trade in Africa
WFTO – Pacific
BAFTS – British Association of Fair Trade Shops
Fair Trade Labelling Organizations International (FLO)
FLO-CERT GMBH
Fair Trade USA (TransFair USA)
Fair Trade Canada (TransFair Canada)
Comercio Justo Mexico
Fair Trade Association of Australia & New Zealand
Fair Trade Foundation
Max Havelaar / Stichting Max Havelaar
Fair Trade Resource Network (FTRN)
Other organizations:
Green America (formerly Co-Op America)
Institute for Marketecology (IMO)
Rain Forest Alliance
Utz Certified (formerly Utz Kapeh)
Financing Organizations:
Shared Interest

http://www.wfto.com/

http://www.wfto-la.org/

http://www.fairtrade.net/

http://fairtrade.ca/

http://www.fairtrade.org.uk/

http://www.fairtradefederation.org/

http://www.shared-interest.com/

WFTO prescribe 10 estándares que deben seguir las Organizaciones de Comercio Justo en su rutina de trabajo diaria y sigue un sistema de monitoreo constante que asegure el cumplimiento de los mismos:
Creación de oportunidades para productores en desventaja económica.
El Comercio Justo es una estrategia para aliviar la pobreza y para el desarrollo sostenible . Su objetivo es crear oportunidades para productores que se encuentran en desventaja económica o marginados por el sistema de comercio convencional.
Transparencia y rendición de cuentas. El Comercio Justo requiere una administración y relaciones comerciales transparentes, para trabajar de forma justa y respetuosa hacia los socios comerciales.
Desarrollo de Capacidades El Comercio Justo es un medio para desarrollar la independencia del productor. Las relaciones de Comercio Justo otorgan continuidad, durante la cual los productores y sus organizaciones de mercadeo pueden mejorar sus habilidades en administración y su acceso a nuevos mercados.
Promoción del Comercio Justo Las Organizaciones de Comercio Justo generan conciencia sobre el Comercio Justo y sobre la posibilidad de una mayor justicia en el comercio mundial. Suministran a sus clientes información sobre la organización, sus productos y en qué condiciones son fabricados. Utilizan técnicas honestas de publicidad y mercadeo y apuntan a los estándares más altos en calidad y empaquetado del producto.
Pago de un precio justo Un precio justo en el contexto local o regional, es aquel que se ha acordado a través de diálogo y participación. No solamente cubre costos de producción sino que también permite una producción socialmente justa y ambientalmente responsable. Ofrece un pago justo a los productores y toma en consideración el principio de igual paga para igual trabajo tanto de mujeres como de hombres. Quienes Comercian Justamente aseguran un pago al día con sus socios y, en lo posible, ayudan a los productores a obtener acceso a financiamiento para las fases previas al cultivo y la cosecha.

Continuacion estandares de la WFTO (antes IFAT)…
Equidad de Género Comercio Justo significa que se valora y recompensa debidamente el trabajo de la mujer. Las mujeres siempre son retribuidas por su contribución en el proceso de producción y empoderadas en sus organizaciones.
Condiciones de Trabajo El Comercio Justo también se refiere al trabajo de los productores en un entorno seguro y saludable. La participación de niños (si la hubiera) no afecta adversamente a su bienestar, su seguridad ni sus requerimientos educacionales y recreativos y se adhiere a la Convención de los Derechos de la Niñez de las Naciones Unidas así como a todas las leyes y normas en su contexto local.
Trabajo Infantil Las Organizaciones de Comercio Justo respetan la Convención de las Naciones Unidas para los Derechos del Niño así como las leyes locales y normas sociales para asegurar que la participación de niños (si la hubiera) en los procesos de producción de artículos comerciados justamente no afecte adversamente su bienestar, su seguridad ni sus requerimientos educacionales y recreativos. Las Organizaciones que trabajan directamente con productores organizados informalmente deben hacer explícita la participación de niños en la producción.
El medio ambiente El Comercio Justo promueve activamente mejores prácticas medioambientales y la aplicación de métodos de producción responsables.
Relaciones Comerciales Las Organizaciones de Comercio Justo, comercian con una preocupación por el bienestar social, económico y medio ambiental de los pequeños productores marginados y no maximizan sus ganancias a costo de ellos. Mantienen relaciones a largo plazo basadas en la solidaridad, la confianza y el respeto mutuo que contribuye a la promoción y al crecimiento del Comercio Justo. Se contribuye a los productores con el acceso a un pago por adelantado en las fases de pre-cosecha y pre-producción.

WFTO prescribes 10 Principles that Fair Trade Organizations must follow in their day-to-day work and carries out monitoring to ensure these principles are upheld:
Creating Opportunities for Economically Disadvantaged Producers Poverty reduction through trade forms a key part of the organization’s aims. The organization supports marginalized small producers, whether these are independent family businesses, or grouped in associations or co-operatives. It seeks to enable them to move from income insecurity and poverty to economic self-sufficiency and ownership. The organization has a plan of action to carry this out.
Transparency and Accountability The organization is transparent in its management and commercial relations. It is accountable to all its stakeholders and respects the sensitivity and confidentiality of commercial information supplied. The organization finds appropriate, participatory ways to involve employees, members and producers in its decision-making processes. It ensures that relevant information is provided to all its trading partners. The communication channels are good and open at all levels of the supply chain.
Trading Practices The organization trades with concern for the social, economic and environmental well-being of marginalized small producers and does not maximize profit at their expense. It is responsible and professional in meeting its commitments in a timely manner. Suppliers respect contracts and deliver products on time and to the desired quality and specifications. Fair Trade buyers, recognising the financial disadvantages producers and suppliers face, ensure orders are paid on receipt of documents and according to the attached guidelines. A pre payment of at least 50% is made if requested. Where southern Fair Trade suppliers receive a pre payment from buyers, they ensure that this payment is passed on to the producers or farmers who make or grow their Fair Trade products. Buyers consult with suppliers before cancelling or rejecting orders. Where orders are cancelled through no fault of producers or suppliers, adequate compensation is guaranteed for work already done. Suppliers and producers consult with buyers if there is a problem with delivery, and ensure compensation is provided when delivered quantities and qualities do not match those invoiced. The organization maintains long term relationships based on solidarity, trust and mutual respect that contribute to the promotion and growth of Fair Trade. It maintains effective communication with its trading partners. Parties involved in a trading relationship seek to increase the volume of the trade between them and the value and diversity of their product offer as a means of growing Fair Trade for the producers in order to increase their incomes. The organization works cooperatively with the other Fair Trade Organizations in country and avoids unfair competition. It avoids duplicating the designs of patterns of other organizations without permission.
Payment of a Fair Price A fair price is one that has been mutually agreed by all through dialogue and participation, which provides fair pay to the producers and can also be sustained by the market. Where Fair Trade pricing structures exist, these are used as a minimum. Fair pay means provision of socially acceptable remuneration (in the local context) considered by producers themselves to be fair and which takes into account the principle of equal pay for equal work by women and men. Fair Trade marketing and importing organizations support capacity building as required to producers, to enable them to set a fair price.
Child Labour and Forced Labour The organization adheres to the UN Convention on the Rights of the Child, and national / local law on the employment of children. The organization ensures that there is no forced labour in its workforce and / or members or home workers. Organizations who buy Fair Trade products from producer groups either directly or through intermediaries ensure that no forced labour is used in production and the producer complies with the UN Convention on the Rights of the Child, and national / local law on the employment of children. Any involvement of children in the production of Fair Trade products (including learning a traditional art or craft) is always disclosed and monitored and does not adversely affect the children’s well-being, security, educational requirements and need for play.

WFTO prescribes 10 Principles continued....
Non Discrimination, Gender Equity and Freedom of Association The organization does not discriminate in hiring, remuneration, access to training, promotion, termination or retirement based on race, caste, national origin, religion, disability, gender, sexual orientation, union membership, political affiliation, HIV/Aids status or age. The organization provides opportunities for women and men to develop their skills and actively promotes applications from women for job vacancies and for leadership positions in the organization. The organization takes into account the special health and safety needs of pregnant women and breast-feeding mothers. Women fully participate in decisions concerning the use of benefits accruing from the production process. The organization respects the right of all employees to form and join trade unions of their choice and to bargain collectively. Where the right to join trade unions and bargain collectively are restricted by law and/or political environment, the organization will enable means of independent and free association and bargaining for employees. The organization ensures that representatives of employees are not subject to discrimination in the workplace. Organizations working directly with producers ensure that women are always paid for their contribution to the production process, and when women do the same work as men they are paid at the same rates as men. Organizations also seek to ensure that in production situations where women’s work is valued less highly than men’s work, women’s work is re-valued to equalize pay rates and women are allowed to undertake work according to their capacities.
Working Conditions The organization provides a safe and healthy working environment for employees and / or members. It complies, at a minimum, with national and local laws and ILO conventions on health and safety. Working hours and conditions for employees and / or members (and any home workers) comply with conditions established by national and local laws and ILO conventions. Fair Trade Organizations are aware of the health and safety conditions in the producer groups they buy from. They seek, on an ongoing basis, to raise awareness of health and safety issues and improve health and safety practices in producer groups.
Capacity Building The organization seeks to increase positive developmental impacts for small, marginalised producers through Fair Trade. The organization develops the skills and capabilities of its own employees or members. Organizations working directly with small producers develop specific activities to help these producers improve their management skills, production capabilities and access to markets – local / regional / international / Fair Trade and mainstream as appropriate. Organizations which buy Fair Trade products through Fair Trade intermediaries in the South assist these organizations to develop their capacity to support the marginalized producer groups that they work with.
Promotion of Fair Trade The organization raises awareness of the aim of Fair Trade and of the need for greater justice in world trade through Fair Trade. It advocates for the objectives and activities of Fair Trade according to the scope of the organization. The organization provides its customers with information about itself, the products it markets, and the producer organizations or members that make or harvest the products. Honest advertising and marketing techniques are always used.
Environment Organizations which produce Fair Trade products maximize the use of raw materials from sustainably managed sources in their ranges, buying locally when possible. They use production technologies that seek to reduce energy consumption and where possible use renewable energy technologies that minimize greenhouse gas emissions. They seek to minimize the impact of their waste stream on the environment. Fair Trade agricultural commodity producers minimize their environmental impacts, by using organic or low pesticide use production methods wherever possible. Buyers and importers of Fair Trade products give priority to buying products made from raw materials that originate from sustainably managed sources, and have the least overall impact on the environment. All organizations use recycled or easily biodegradable materials for packing to the extent possible, and goods are dispatched by sea wherever possible.

Hoy, somos parte de los miles de personas que estan celebrando el Dia Mundial del Comercio Justo al participar en esta conferencia virtual. Fair Trade Colombia reportara al FRTN el numero aproximado de participantes para sumarlos al total del evento global. Today, we are part of the thousands of people who are celebrating WFTD by participating in this Webinar. Fair Trade Colombia will inform FTRN the approximate number of participants to add it to the total of the global event.

http://www.fairtradecolombia.com/CMSPage.aspx?ID=10

Colombia y el Comercio Justo
Colombia and Fair Trade
Colombia tiene muchos productores certificados por la FLO-CERT u otros sellos de comercio justo
Colombia has lots of producers that have been certified by FLO-CERT or other fair trade seals
No hay una estrategia organizada para promocionar el comercio justo – cada productor hace su labor independientemente
There is no coordinated strategy to promote fair trade – every producer works independently
No hay una organización liderando el movimiento del comercio justo o dedicada a “educar” tanto a productores como a consumidores o empresas que quieran hacer el cambio de comercio convencional al comercio justo
There is no organization leading the fair trade movement or dedicated to “educate” not only producers but consumers and companies who want to do the switch from conventional trade to fair trade

Colombia y el Comercio Justo
Colombia and Fair Trade
Pocas organizaciones celebran el Día Mundial del Comercio Justo
Very few organizations celebrate World Fair Trade Day
Hay poca información sobre comercio justo disponible en las camaras de comercio / entidades del gobierno / universidades / etc..
There is little information available in the chambers of commerce / government institutions / universities, etc..
Los productores no saben como empezar a practicar el comercio justo y como obtener certificaciones para sus productos
Producers don’t know how to start practising fair trade and how to obtain certifications or seals for their products
FAIR TRADE COLOMBIA – COMERCIO JUSTO COLOMBIA es una organización que ha sido creada con el fin de llenar estos vacios
our organization has been created to fill in those gaps.

Quiero practicar comercio justo como lo hago?
I want to practice fair trade – how to do it?
Infórmese / aprenda parámetros – Get information and learn parameters
Pida asesoría de organizaciones de comercio justo – Ask for advice from fair trade organizations (and free promotional materials)
Comprométase firmemente a cumplir los parámetros – Commit firmly to adhere to the parameters
Empiece a recopilar información sobre las practicas que van implementando (documentos, actas, videos, fotos, etc.…) – Start keeping records of implementation through documents, minutes, videos, fotos, etc.….)
Revise, reevalúe, implemente practicas de comercio justo consistentemente – Review, reevaluate, implement fair trade practices consistenly
Comuníquelo a sus empleados, proveedores, clientes y amigos! Communicate your new plans to employees, suppliers, clients and friends!

NOTICIAS / NEWS: Colombian Uchuva (Cape Gooseberry) has been certified with the fair trade seal http://www.proexport.com.co/noticias/uchuva-colombiana-tiene-el-sello-fairtrade

Primera certificacion para el oro a nivel mundial desarrollada en Colombia First Certification for gold worldwide developed in Colombia http://www.amichoco.org/

In February 2011 another mining cooperative, Oro Verde (Green Gold) from Consejo Comunitario in Condoto, Colombia, producing ecological gold, received its certificate. It coincided with the launch of Fairtrade and Fairmined gold jewellery in the UK market. http://www.greengold-oroverde.org/loved_gold/

Que es - what is Fair Trade Colombia? (Comercio Justo Colombia?) Fair Trade Colombia es una organización (empresa social) creada en Canadá desde el 2008 para promover productos de comercio justo hechos por comunidades vulnerables en Colombia en toda Norteamérica y para promover el comercio justo entre nuestros productores en Colombia y consumidores globalmente. Fair Trade Colombia is an organization (social enterprise) created in Canada since 2008 to promote fair trade products made by vulnerable communities in Colombia in the North American market and to promote fair trade practices among our producers in Colombia and consumers at large. WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

Que hace Fair Trade Colombia? What does Fair Trade Colombia do? WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

Como lo hacemos? – How do we do it?
A través de alianzas con empresas / organizaciones interesadas en el comercio justo.
A través de nuestro portal www.fairtradecolombia.com
A través de nuestra propia tienda: www.tasteofcolombia.ca (en proceso)
A través de contactos – alianzas con otras instituciones en Canada y USA.
Through alliances with companies and organizations interested in supporting fair trade.
Through our Website: www.fairtradecolombia.com
Through our own store (in the making!) www.tasteofcolombia.ca
Though our contacts and partnerships with institutions in Canada and USA.

TASTE OF COLOMBIA – FAIR TRADE COFFEE & GIFT SHOP: Eco- Friendly Café to showcase Fair Trade Colombia’s products in Canada www.tasteofcolombia.ca

Donde encontrar mas info / Where to find more info
Website: http://www.fairtradecolombia.com sign up for newsletter / boletin
Facebook: http://www.facebook.com/pages/FAIR-TRADE-COLOMBIA/141412002137
Twitter: http://twitter.com/FairTradeCol
LinkedIN: http://www.linkedin.com/company/fair-trade-colombia
Blog: http://fairtradecolombia.wordpress.com/

http://www.facebook.com/pages/FAIR-TRADE-COLOMBIA/141412002137

http://twitter.com/#!/FairTradeCol

http://www.linkedin.com/company/fair-trade-colombia

http://fairtradecolombia.wordpress.com/

Segmento Preguntas & Respuestas Questions & Answers Period Escriba sus preguntas en el chat de la derecha presionando el boton “guest” / visitante o en el espacio debajo de la ventana de la presentacion (si se registro en Pio.la ) Write your questions in the chat on the right pressing the “guest” button or in the space below the presentation window (if you registered in Pio.la ) Haremos nuestro mejor esfuerzo por responder a todas las preguntas pero si no sabemos la respuesta o no hay tiempo suficiente enviaremos las respuestas en el siguiente boletin. Gracias! We will do our best to answer them all but if we don’t know the answer or there is not enough time – We will collect them all and send the anwers out in the next newsletter. Thank you! WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

Gracias por participar en esta conferencia virtual! Thank you for participating in this Webinar! Yury Wu – Fundadora / Founder Fair Trade Colombia – Comercio Justo Colombia Envienos sus comentarios! - Send us your feedback! E-mail: [email_address] WFTD 2011 Webinar – Conferencia Virtual Día Mundial del Comercio Justo 2011

WFTD 2011 Webinar - Conferencia Virtual Dia Mundial del Comercio Justo 2011

by Fair Trade Colombia on May 16, 2011

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WFTD 2011 Webinar - Conferencia Virtual Dia Mundial del Comercio Justo 2011 — Presentation Transcript

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