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The Social Media Hot List

The Social Media Hot List



Kelly Malone breaks down the social media movers and shakers of the moment: Instagram, Pinterest and Google+.

Kelly Malone breaks down the social media movers and shakers of the moment: Instagram, Pinterest and Google+.



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  • http://blog.hubspot.com/Portals/249/docs/ebooks/google_plus_vs_pinterest_where_should_you_market_your_business.pdfAllows you to create virtual pin boards by “pinning” images from the web. Others can “repin” and share your images with friends

The Social Media Hot List The Social Media Hot List Presentation Transcript

  • Social MediaHot ListInstagram, Pinterest, Google+ 1
  • Senior Account SpecialistSocial Relations@kelPR+Kelly Malone 2
  • Not another social network! 3
  • The Hot List 4
  • Strengths at a Glance • Culture boost • Referral traffic • SEO love • Storytelling • Sales • Customer • Social • Increased feedback extensions visibility • Thought • 57% female, • Social leadership 25-34 extensions • Lead gen • 61% female, • 54% male, 25-34 25-54 5
  • Instagram: Yourworld in pictures 6
  • Overview- Why it’s hot - Easy, fun, scanable - Behind-the-scenes look - Connection to celebs- Why it’s good for business - Storytelling by showing - Brand ambassadors - Brand awareness - eCommerce?- Who does it right? - CNN - Burberry - Sharpie Source: Go-Globe.com 7
  • How? 8
  • New: Web Profiles 9
  • Small Biz in Action 10
  • Innovative Uses 11
  • Insta-Cash- Chirpify allows you to list and sell items, fundraise and collect payments in-stream via Instagram (or Twitter)- 5% per transaction- Free to buy or donate, but must have Chirpify account- Taco Bell, Green Day, VH1 Save the Music 12
  • Instagram Best Practices- Comment and like other businesses’ photos- Make it exclusive, beautiful, personal - Snap behind-the-scenes shots of staff/products being made- Host a contest- Research the competition - Searchinstagram.com - Statigram.com- Go live from events/trade shows - Use geo-location tag- Curate fans’ work- Create a hashtag- Go easy on the hashtags- No “please follow” messages- Integrate with other popular social networks 13
  • Measurement- Nitrogram - Curated photo galleries to embed on Web/Facebook - Analytics (free for one username)- Statigram - Contest hosting (paid) - Search - Embed on Facebook - RSS feed to site - Analytics- SimplyMeasured - Analytics (paid) 14
  • Pinterest: Your worldorganized by photos and videos 15
  • Overview- Why it’s hot - Fun, easy, scanable - Personal statement - Helpful- Why it’s good for business - Web traffic - Brand awareness - Customer feedback- Who’s doing it right? - Whole Foods - Etsy - The Weather Channel Source: Go-Globe.com 16
  • Shopping Inspiration 17
  • Small Biz in Action 18
  • Innovative Uses 19
  • Pinning Contests- Sweepstakes- Best Pinboard- Most Repins/Votes- Pin to Give 20
  • Make it Easy “Buyers coming from Pinterest are spending 10% more than those from other networks.” - Shopify 21
  • First, ask yourself and your employees…- Do we have enough photography on our site already?- Do we have the bandwidth to create new content? 22
  • Pinning Best Practices- Start by sharing images that aren’t your products; create a need for your product - Note: don’t pin images you don’t own- Pin products in action and glamour shots- Use links and keywords in descriptions- Add a price tag to your pins- Upload video via YouTube or Vimeo- Offer exclusive content/contests- CTA pin description gets 80% increase in engagement- Tutorial/guide/DIY/recipe pins see 42% higher click-through rate- Pins related to trending topics see an average Source: Skreened.com of 94% increase in click-throughs- Best times to post are (per Reachli): - 2-4 p.m. - 8 p.m.-1 a.m. - Saturdays and Wednesdays 23
  • Measuring your PinfluenceFor your pins:- Reachli (formerly Pinerly): measure clicks and reach- Pinpuff: measure your virality- Pinfluencer: track most influential pinners, most engaged users and see how you stack up against the competition (paid)For future pins: Source: Reachli- PinReach and Repinly: research habits and trending topics for top pinners and see most popular pins 24
  • Google+: Findability and credibility 25
  • Overview- Why it’s hot - Interact with celebrities/ influencers - Hangout with friends, celebs - Get exclusive content - Separate business/professional- Why it’s good for business - SEO - Find influencers - Thought leadership - Team collaboration - Audience segmentation - Expanded content distribution- Who’s doing it right? - H&M - Cadbury - Pure Michigan Source: Go-Globe.com 26
  • Circle Power- Google+ is built on circles- Two lists are better than one… - Segment, segment, segment - Push the specific content to very specific audiences (or circles)- If you want everyone to see a post, choose Public- Cool practice: Cadbury asks its fans which Circles they want to be in 27
  • Hangouts- 10 total people- On Air: live and recorded- Press conference- Panel discussion- Address FAQs- Product launch- Live product demonstration/testing- Trade shows- Training/education 28
  • Small Biz in Action 29
  • Innovative Uses 30
  • Find your Influencers 31
  • Best Practices for Google+- Link to original content- Identify/call out users with +username- Use photos and videos- Host Hangouts - Post to company blog, website, social networks - Post upcoming Hangouts to GPhangouts.com - Generate questions before beginning- Participate in industry Hangouts- +1 info and comment on influencer pages- Ask for customer feedback- Use Google docs for internal collaboration- Use circles wisely—segment- Review your Ripples 32
  • Measurement- No formal dashboard- Monitor Ripples- Measure +1s, shares- Integrate +1 button into website and add Google Analytics 33
  • Questions?Fahlgren Mortine Kelly MaloneFahlgrenMortine.com about.me/kellymalone+Fahlgren Mortine +Kelly Malone @Fahlgren Mortine @kelPR 34