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Social MediaHot ListInstagram, Pinterest, Google+                                1
Senior Account SpecialistSocial Relations@kelPR+Kelly Malone               2
Not another   social network!              3
The Hot List               4
Strengths at a Glance   • Culture boost      • Referral traffic   • SEO love   • Storytelling       • Sales              •...
Instagram: Yourworld in pictures                    6
Overview- Why it’s hot   - Easy, fun, scanable   - Behind-the-scenes look   - Connection to celebs- Why it’s good for busi...
How?       8
New: Web Profiles                    9
Small Biz in Action                      10
Innovative Uses                  11
Insta-Cash- Chirpify allows you to list and  sell items, fundraise and  collect payments in-stream via  Instagram (or Twit...
Instagram Best Practices-   Comment and like other    businesses’ photos-   Make it    exclusive, beautiful, personal     ...
Measurement-   Nitrogram      - Curated photo          galleries to embed on          Web/Facebook      - Analytics (free ...
Pinterest: Your worldorganized by photos          and videos                        15
Overview- Why it’s hot   - Fun, easy, scanable   - Personal statement   - Helpful- Why it’s good for business   - Web traf...
Shopping Inspiration                       17
Small Biz in Action                      18
Innovative Uses                  19
Pinning Contests-   Sweepstakes-   Best Pinboard-   Most Repins/Votes-   Pin to Give                        20
Make it Easy               “Buyers coming from               Pinterest are spending               10% more than those     ...
First, ask yourself and your employees…- Do we have enough photography on our site already?- Do we have the bandwidth to c...
Pinning Best Practices-   Start by sharing images that aren’t your    products; create a need for your product       - Not...
Measuring your PinfluenceFor your pins:- Reachli (formerly Pinerly): measure  clicks and reach- Pinpuff: measure your vira...
Google+: Findability     and credibility                       25
Overview-   Why it’s hot     - Interact with celebrities/ influencers     - Hangout with friends, celebs     - Get exclusi...
Circle Power- Google+ is built on circles- Two lists are better than one…     - Segment, segment, segment     - Push the s...
Hangouts- 10 total people- On Air: live and recorded- Press conference- Panel discussion- Address FAQs- Product launch- Li...
Small Biz in Action                      29
Innovative Uses                  30
Find your Influencers                        31
Best Practices for Google+-   Link to original content-   Identify/call out users with +username-   Use photos and videos-...
Measurement-   No formal dashboard-   Monitor Ripples-   Measure +1s, shares-   Integrate +1 button into    website and ad...
Questions?Fahlgren Mortine                  Kelly MaloneFahlgrenMortine.com       about.me/kellymalone+Fahlgren Mortine   ...
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The Social Media Hot List

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Kelly Malone breaks down the social media movers and shakers of the moment: Instagram, Pinterest and Google+.

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  • http://blog.hubspot.com/Portals/249/docs/ebooks/google_plus_vs_pinterest_where_should_you_market_your_business.pdfAllows you to create virtual pin boards by “pinning” images from the web. Others can “repin” and share your images with friends
  • Transcript of "The Social Media Hot List"

    1. 1. Social MediaHot ListInstagram, Pinterest, Google+ 1
    2. 2. Senior Account SpecialistSocial Relations@kelPR+Kelly Malone 2
    3. 3. Not another social network! 3
    4. 4. The Hot List 4
    5. 5. Strengths at a Glance • Culture boost • Referral traffic • SEO love • Storytelling • Sales • Customer • Social • Increased feedback extensions visibility • Thought • 57% female, • Social leadership 25-34 extensions • Lead gen • 61% female, • 54% male, 25-34 25-54 5
    6. 6. Instagram: Yourworld in pictures 6
    7. 7. Overview- Why it’s hot - Easy, fun, scanable - Behind-the-scenes look - Connection to celebs- Why it’s good for business - Storytelling by showing - Brand ambassadors - Brand awareness - eCommerce?- Who does it right? - CNN - Burberry - Sharpie Source: Go-Globe.com 7
    8. 8. How? 8
    9. 9. New: Web Profiles 9
    10. 10. Small Biz in Action 10
    11. 11. Innovative Uses 11
    12. 12. Insta-Cash- Chirpify allows you to list and sell items, fundraise and collect payments in-stream via Instagram (or Twitter)- 5% per transaction- Free to buy or donate, but must have Chirpify account- Taco Bell, Green Day, VH1 Save the Music 12
    13. 13. Instagram Best Practices- Comment and like other businesses’ photos- Make it exclusive, beautiful, personal - Snap behind-the-scenes shots of staff/products being made- Host a contest- Research the competition - Searchinstagram.com - Statigram.com- Go live from events/trade shows - Use geo-location tag- Curate fans’ work- Create a hashtag- Go easy on the hashtags- No “please follow” messages- Integrate with other popular social networks 13
    14. 14. Measurement- Nitrogram - Curated photo galleries to embed on Web/Facebook - Analytics (free for one username)- Statigram - Contest hosting (paid) - Search - Embed on Facebook - RSS feed to site - Analytics- SimplyMeasured - Analytics (paid) 14
    15. 15. Pinterest: Your worldorganized by photos and videos 15
    16. 16. Overview- Why it’s hot - Fun, easy, scanable - Personal statement - Helpful- Why it’s good for business - Web traffic - Brand awareness - Customer feedback- Who’s doing it right? - Whole Foods - Etsy - The Weather Channel Source: Go-Globe.com 16
    17. 17. Shopping Inspiration 17
    18. 18. Small Biz in Action 18
    19. 19. Innovative Uses 19
    20. 20. Pinning Contests- Sweepstakes- Best Pinboard- Most Repins/Votes- Pin to Give 20
    21. 21. Make it Easy “Buyers coming from Pinterest are spending 10% more than those from other networks.” - Shopify 21
    22. 22. First, ask yourself and your employees…- Do we have enough photography on our site already?- Do we have the bandwidth to create new content? 22
    23. 23. Pinning Best Practices- Start by sharing images that aren’t your products; create a need for your product - Note: don’t pin images you don’t own- Pin products in action and glamour shots- Use links and keywords in descriptions- Add a price tag to your pins- Upload video via YouTube or Vimeo- Offer exclusive content/contests- CTA pin description gets 80% increase in engagement- Tutorial/guide/DIY/recipe pins see 42% higher click-through rate- Pins related to trending topics see an average Source: Skreened.com of 94% increase in click-throughs- Best times to post are (per Reachli): - 2-4 p.m. - 8 p.m.-1 a.m. - Saturdays and Wednesdays 23
    24. 24. Measuring your PinfluenceFor your pins:- Reachli (formerly Pinerly): measure clicks and reach- Pinpuff: measure your virality- Pinfluencer: track most influential pinners, most engaged users and see how you stack up against the competition (paid)For future pins: Source: Reachli- PinReach and Repinly: research habits and trending topics for top pinners and see most popular pins 24
    25. 25. Google+: Findability and credibility 25
    26. 26. Overview- Why it’s hot - Interact with celebrities/ influencers - Hangout with friends, celebs - Get exclusive content - Separate business/professional- Why it’s good for business - SEO - Find influencers - Thought leadership - Team collaboration - Audience segmentation - Expanded content distribution- Who’s doing it right? - H&M - Cadbury - Pure Michigan Source: Go-Globe.com 26
    27. 27. Circle Power- Google+ is built on circles- Two lists are better than one… - Segment, segment, segment - Push the specific content to very specific audiences (or circles)- If you want everyone to see a post, choose Public- Cool practice: Cadbury asks its fans which Circles they want to be in 27
    28. 28. Hangouts- 10 total people- On Air: live and recorded- Press conference- Panel discussion- Address FAQs- Product launch- Live product demonstration/testing- Trade shows- Training/education 28
    29. 29. Small Biz in Action 29
    30. 30. Innovative Uses 30
    31. 31. Find your Influencers 31
    32. 32. Best Practices for Google+- Link to original content- Identify/call out users with +username- Use photos and videos- Host Hangouts - Post to company blog, website, social networks - Post upcoming Hangouts to GPhangouts.com - Generate questions before beginning- Participate in industry Hangouts- +1 info and comment on influencer pages- Ask for customer feedback- Use Google docs for internal collaboration- Use circles wisely—segment- Review your Ripples 32
    33. 33. Measurement- No formal dashboard- Monitor Ripples- Measure +1s, shares- Integrate +1 button into website and add Google Analytics 33
    34. 34. Questions?Fahlgren Mortine Kelly MaloneFahlgrenMortine.com about.me/kellymalone+Fahlgren Mortine +Kelly Malone @Fahlgren Mortine @kelPR 34
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