Social media 101
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Social media 101

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Good overview for beginners about social media for business

Good overview for beginners about social media for business

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  • 1. INTRO TO SOCIAL MEDIA
  • 2.
    • According to the standard encyclopedia definition:
    • “ Social media is the sharing and discussion of
    • information by humans.”
    WHAT IS SOCIAL MEDIA?
  • 3.
    • In simpler terms, it’s the
    • conversation neighbors
    • have had with each for
    • years, just in a format
    • that allows more than two
    • people to benefit and
    • learn!
    WHAT IS SOCIAL MEDIA?
  • 4.
    • Spending on social media and “conversational
    • marketing” – albeit still in their nascent stage –
    • will surpass traditional marketing spend by the
    • end of 2012.
    • - TWI Surveys, Inc
    WHY SHOULD I CARE?
  • 5.
    • Potential benefits of social media:
        • More engaged target audience
        • Turn loyal supporters into ambassadors with a platform to share from
        • Additional fundraising opportunities
        • Ability to reduce customer service expenses
        • Communicate efficiently with target audiences
    WHY SHOULD I CARE?
  • 6.
    • Q. Which one is better?
    • A. Both.
    SOCIAL VS. TRADITIONAL MEDIA
  • 7.
    • A well-rounded campaign includes elements of
    • both – all working together within an overall
    • marketing approach or strategy!
    SOCIAL VS. TRADITIONAL MEDIA
  • 8.
    • Blogs
    • Facebook
    • Twitter
    • YouTube
    POPULAR SM VEHICLES
  • 9. BLOGS
  • 10.
    • A blog is a journalistic
    • Web site updated
    • frequently on a
    • consistent thread of
    • topics designed to share
    • information, opinions
    • and emotions.
    WHAT IS A BLOG?
  • 11. ONLY GEEKS BLOG, RIGHT?
  • 12.
    • Every niche has online influencers
    • Online buzz about a site or brand is priceless
    • Blogs deliver invaluable market research
    • Blogs can create a community of brand ambassadors
    • Blogs index well with major search engines
    • Don’t have to rely on another medium to deliver the message
    WHY DO BLOGS MATTER?
  • 13. WHAT MAKES A BLOG WORK?
  • 14.
    • Ensure you want to do it for a purpose, not because everyone else has one
    • Select a free or inexpensive site template
    • Decide the tone, messaging and purpose of the blog
    • Choose an author(s)
    • Develop a calendar of post topics
    • Be prepared to be flexible and responsive
    HOW CAN I CREATE A BLOG?
  • 15. FACEBOOK
  • 16.
    • If you’re not, your friends probably already are:
    ARE YOU ON FACEBOOK? More than 150 million active Facebook users and companies, 36 million from the United States
  • 17.
    • Facebook is a free-access social networking site that allows users to join networks organized by city, workplace, school and region to connect and interact with other individuals
    WHAT IS FACEBOOK?
  • 18.
    • Interaction level
    • Brands are welcome
    • Wide demo use
    • Real-time access to supporters
    WHY DOES FACEBOOK MATTER?
  • 19.
    • Profile page
    • Fan Groups
    • Viral Videos
    • Pieces of Flair
    HOW CAN COMPANIES USE IT?
  • 20. TWITTER
  • 21.
    • Twitter is a real-time communication system that limits users to 140-character communications to their list of followers
    WHAT IS TWITTER?
  • 22.
    • “ Retweet”
    A LANGUAGE ALL ITS OWN “ Twaggle” “ Tweet” “ Twoosh” “ Tweeter” “ Twitosphere” “ Tweeple” “ Tweeps” “ Twead” “ Tweet-back” “ TweetUp” “ Twofor”
  • 23.
    • Twitter is quickly becoming this year’s Facebook – the hot social media vehicle
    • Between 2-3 million active users
    • Consumers, professionals, potential volunteers, media, brands, elected officials…maybe even you
    WHO WOULD DO THIS?
  • 24.
    • Pitching media
    • Promoting events
    • Sharing news
    • Recruiting volunteers
    • Advocacy efforts
    HOW CAN COMPANIES USE IT?
  • 25.
    • Reserve your Twitter handle
    • Build your profile page
    • Create a “twaggle” by following those individuals your friends and colleagues are following
    • Search via Twellow.com or Summize.com
    HOW DO I GET STARTED?
  • 26. YOUTUBE
  • 27.
    • YouTube has quickly become adored for its
    • wealth of humorous videos but there is more out
    • there:
        • Education opportunities
        • Emotional campaigns
        • Awareness building
    MORE THAN JUST FUNNY VIDEOS
  • 28.
    • Before jumping into the YouTube fray, make sure
    • you have a reason for doing so – how can it help
    • you?
        • Log on and secure a branded channel for free
        • Populate with existing videos, don’t have to be professional (sometimes better if they’re not)
        • Drive people to it for education, awareness, fundraising or marketing purposes
    A QUICK USERS GUIDE
  • 29. WHERE DO WE GO FROM HERE?
  • 30.
    • It can seem a bit overwhelming at first, but with
    • a strategic approach, a social media campaign is
    • very manageable:
    • Listen to the conversation
    • Review and analyze learnings
    • Engage if and when it makes sense
    • Monitor and adjust
    • Measure results
    NOW WHAT?
  • 31.
    • Skipping the first step – listening – can be a
    • critical error.
    • To help our clients with their introductory
    • social media needs, we’ve turned to…SMORES!
    FOOLS RUSH IN
  • 32.
    • Some final thoughts to remember:
        • Be willing to let go of total control
        • Monitor. Test. Adjust. Repeat.
        • Social media is not solely a marketing function
        • Enjoy the 1 to 1 interaction with your audience
    FOOD FOR THOUGHT
  • 33. QUESTIONS? Ray Hancart Fahlgren Mortine Public Relations @rhancart on Twitter [email_address] 614-383-1615