Maximizing LinkedIn for Sales

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    Maximizing LinkedIn for Sales - Presentation Transcript

    1. SOCIAL MEDIA TO BOOST SALES 12/16/08
    2. Why social networking?
      • Increase your visibility online
      • Improve your professional network
      • Find hidden connections
      • Make first meetings go smoother
      • Deepen relationships with customers
      • Find new prospects and make them customers
    3. Top social networking sites
      • Myspace
      • Facebook
      • Flickr
      • LinkedIn
      • Fastest growing: Twitter, Tagged, Ning
      • Social media even more important in the travel, tourism and hospitality business!
    4.  
    5. Today’s focus
      • LinkedIn.com
      • Facebook.com
      • Others to explore on your own:
      • Myspace.com
      • Twitter.com
      • Various travel related socnets
    6. Social networking fundamentals
      • Profile
      • Content
      • Contacts/friends
      • Search
        • Understand your key words/search terms
        • Know where to search (e.g., Twitter searches on Summize.com)
      • Other functions vary by socnet
    7. Maximizing LinkedIn
      • Make the most of your profile
      • Showcase your professional expertise and personality
      • Upload your address book contacts to expand your network
    8. LinkedIn profile tips
      • Be concise, interesting and informative
      • Use key words people may search on, such as safety or PPE
      • Add every new contact you meet to your network
    9. More LinkedIn profile tips
      • Recommendations add interest to your profile
      • Add hobbies and interests to uncover hidden connections with existing or new contacts
    10. Advanced LinkedIn tips
      • LinkedIn Answers
      • Post questions or answers
      • Showcase your expertise
      • Search answers to find and make new contacts
      • LinkedIn Groups
      • Search for keywords such as meetings, travel, tourism, meeting planning
      • 375 groups on “safety” alone
      • Join groups to make new contacts
    11. LinkedIn groups search
    12. Facebook search
    13. Niche social sites
      • Tripadvisor
      • IgoUgo
      • Virtualtourist.com
      • Chowhound
      • Guidespot
      • GoSeeTell
      • Yelp
      • MyTravelGuide
      • RealTravel
      • Epinions
      • DontGoThere.org
    14. Online reputation management
      • Show your best face online
        • How are you connecting?
        • How much is too much?
        • Define role and value of social media for you as well as your brand
      • Know that what you say online to one person, one time… you’re saying to everyone, all the time
    15. GETTING STARTED
    16. Joining the conversation: Listen
      • Observe online communities where your brand is actively discussed
      • Participate in conversations as if with someone in real life whom you respect
      • Pay attention to how community members interact with each other
      • Reach out to people as a human being, NOT as a marketer or salesperson
    17. Joining the conversation: Engage I. Listen IV. Evaluate III. Contribute II. Participate
      • Create content
      • Make it easy for people to connect to you
      • Participate in larger conversations
      • Integrate into social networks
      • Provide a valuable application
      • Build relationships on and off-line
      Contribute to the community
    18. Benefits of social media
      • Deeper relationships with visitors/guests
      • Increased awareness for brand
      • Better communication with audiences
      • Broadening of professional network
      • Search engine prominence
      • Increased web or blog traffic
    19. QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)

    + Fahlgren Mortine PRFahlgren Mortine PR, 12 months ago

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