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Fahlgren Mortine Credentials

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Fahlgren Mortine Public Relations agency credentials & capabilities deck, June 2009

Fahlgren Mortine Public Relations agency credentials & capabilities deck, June 2009

Published in: Business, Economy & Finance

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  • 1. CREDENTIALS
  • 2. ABOUT US
  • 3. OUR HEIGHT & WEIGHT
    • Recorded $5.6 million in revenue in 2008 − a 133 percent increase since 2003
    • Staffed by 36 full-time public relations professionals
    • Established in 1986 as Lord, Sullivan & Yoder; became Fahlgren Mortine in 2003
    • Operate as a business unit of Fahlgren, one of the largest privately held communications agencies in the United States
      • Full-service agency with 150 associates in nine offices in five states
      • Established in 1962
      • Represent more than 60 clients
  • 4.
    • OHIO
    • Cincinnati
    • Columbus
    • Dayton
    • Toledo
    • WEST VIRGINIA
    • Parkersburg
    • GEORGIA
    • Atlanta
    • FLORIDA
    • Tampa
    • Ft. Lauderdale
    • COLORADO
    • Denver
    FAHLGREN: 150 ASSOCIATES AT 9 LOCATIONS
  • 5. FROM OUR CENTRAL OHIO ROOTS… CLIENT LOCATIONS
  • 6. WE’VE GROWN THROUGHOUT THE REGION… CLIENT LOCATIONS
  • 7. … AND NATIONALLY CLIENT LOCATIONS
  • 8. Ranked as Top 100 firm nationally (#70) by PRWeek magazine
  • 9. EARNED NATIONAL HONORS
    • Past three years
      • Silver and Bronze Anvils from PRSA
      • More than 110 local awards 2006-2008,
      • Five Best of Show awards (Central Ohio PRSA PRisms)
  • 10. IPREX WORLDWIDE PR CAPABILITY
    • International domestic reach through IPREX worldwide PR capability
  • 11.
    • Marketing Communications
      • Communications strategy and planning
      • Counsel on incorporation of message platform across range of audiences
      • Identifying the important influencers in the arena of the company’s business interests
      • Trade and business media relations
      • Industry and analyst relations
      • Online/social media management
      • Technical writing and collateral support
      • Event and campaign conceptualization and execution
    • Internal Communications
      • Strategic planning and messaging
      • Communication audits
      • Change communication
      • Internal branding
      • Benefits communication
    PRACTICE AREAS
  • 12. PRACTICE AREAS
    • Corporate Communications
      • Review and counsel on positioning for executive, financial, industrial, governmental and other corporate communication materials
      • Interview and presentation preparation
      • Counsel on incorporation of message platform across range of audiences
      • Communications strategy and planning
      • Identifying the important influencers in the arena of the company’s business interests
    • Crisis Communications
      • Internal and external crisis communications planning and counsel
      • Corporate transactions/mergers and acquisitions
      • Litigation communications
      • Online reputation management
      • Issues management
      • Grassroots programs
  • 13. OUR APPROACH
    • Successful communications programs are built on these core agency deliverables:
      • In-depth knowledge of the business and its strategic direction
      • Commitment to ongoing research to understand the target audiences
      • Expertise to communicate in language that speaks to the customer
    • Issues-based campaigns feature company executives and products
      • Strategic messaging and execution reflective of an industry thought leader
      • Integration of our clients’ point of view on the issues impacting their business
      • Development and deployment of creative tactics that influence the influencers
      • Executive and product positioning focused on competitive differentiation
  • 14. TRADITIONAL COMMUNICATIONS
  • 15. TODAY’S MODEL
  • 16. OUR ROLE
  • 17. SOCIAL MEDIA CAPABILITIES Updated May 29, 2009
  • 18. SOCIAL MEDIA PHILOSOPHY
    • We incorporate social media monitoring holistically into all of our public relations efforts
    • We utilize social applications and “PR 2.0” tools on our clients’ behalf to reach out to both traditional and new media
    • We employ our proprietary social media research tool, SMORE, for every client
    • We develop programs that help our clients make use of social networking sites, tools and applications to reach consumers and influencers directly
  • 19. SOCIAL MEDIA APPROACH
    • SMORE (Social Media Opportunity Research & Evaluation)
        • Preliminary social media audit completed for all clients
    • SMORE results drive three possible outcomes:
        • Additional deep dive social media audit
        • Immediate social media program recommendations
        • Ongoing social media monitoring only
  • 20. PR 2.0 BEST PRACTICES
    • Blogger relations: engaging with influencers
        • Targeted outreach via comments, trackbacks, tagging
    • Microblogging/micro pitching
        • Twitter, Friendfeed, Ning socnets
    • Expert source placements
        • LinkedIn Answers, HARO
    • Strategic use of social bookmarking sites
        • Delicious, StumbleUpon, Digg
    • Online content placements
        • Yahoo, Google, AOL
    • Social media news releases
        • PitchEngine, PRweb
    • SEO for news releases
        • HubSpot’s pressreleasegrader.com
  • 21. TRAINING AND EDUCATION
    • Social media 101
    • Social networking 101
    • PR2.0 – using “social PR” best practices
    • Deep dives into specific tools – Twitter, Delicious, social search
    • Social media monitoring
    • Blogger outreach 101
    • Blogging for business
    • Successful blog commenting
    • Using LinkedIn for sales prospecting
    • B2B social media best practices
  • 22. SOCIAL MEDIA PLANNING
    • Listen to the conversation
    • Review and analyze learnings
    • Engage if and when it makes sense
    • Monitor and adjust
    • Measure results
  • 23. STRATEGY: LISTEN
    • Comprehensive, customized Web 2.0 monitoring
        • Blogs
        • Discussion boards and forums
        • Social networking sites (Facebook, Myspace)
        • Microblogging/lifestreams (Twitter, Friendfeed)
        • Photo sharing (Flickr)
        • Video sharing sites (Youtube, Viddler)
        • Social search/sharing & tagging sites (Delicious, Digg, StumbleUpon)
    • Strategic analysis and program development
  • 24. STRATEGY: ENGAGE
    • Blog design, content development and promotion
    • Blogger/blog commenter/social media training
    • Blogger/influencer identification and outreach
    • Social networking campaigns
    • Online community development
  • 25. INTEGRATED SOCIAL MEDIA PROGRAM LinkedIn Online Communities Twitter Delicious Blogger Outreach Media Outreach SlideShare Social Media Hub (Corporate Blog) YouTube
  • 26. QUESTIONS? [email_address] @Havilab on Twitter Blog at www.fahlgrenmortine.com 614-383-1616