CREDENTIALS
ABOUT US
OUR HEIGHT & WEIGHT <ul><li>Recorded $5.6 million in revenue in 2008  − a 133 percent increase since 2003 </li></ul><ul><l...
<ul><li>OHIO  </li></ul><ul><li>Cincinnati </li></ul><ul><li>Columbus </li></ul><ul><li>Dayton </li></ul><ul><li>Toledo </...
FROM OUR CENTRAL OHIO ROOTS… CLIENT LOCATIONS
WE’VE GROWN THROUGHOUT THE REGION… CLIENT LOCATIONS
…  AND NATIONALLY CLIENT LOCATIONS
Ranked as Top 100 firm nationally (#70) by  PRWeek  magazine
EARNED NATIONAL HONORS <ul><li>Past three years  </li></ul><ul><ul><li>Silver and Bronze Anvils from PRSA </li></ul></ul><...
IPREX WORLDWIDE PR CAPABILITY <ul><li>International domestic reach through IPREX worldwide PR capability </li></ul>
<ul><li>Marketing Communications </li></ul><ul><ul><li>Communications strategy and planning  </li></ul></ul><ul><ul><li>Co...
PRACTICE AREAS  <ul><li>Corporate Communications </li></ul><ul><ul><li>Review and counsel on positioning for executive, fi...
OUR APPROACH <ul><li>Successful communications programs are built on these core agency deliverables: </li></ul><ul><ul><li...
TRADITIONAL COMMUNICATIONS
TODAY’S MODEL
OUR ROLE
SOCIAL MEDIA  CAPABILITIES Updated May 29, 2009
 SOCIAL MEDIA PHILOSOPHY <ul><li>We incorporate social media monitoring holistically into all of our public relations effo...
SOCIAL MEDIA APPROACH <ul><li>SMORE (Social Media Opportunity Research & Evaluation) </li></ul><ul><ul><ul><li>Preliminary...
PR 2.0 BEST PRACTICES <ul><li>Blogger relations: engaging with influencers  </li></ul><ul><ul><ul><li>Targeted outreach vi...
TRAINING AND EDUCATION <ul><li>Social media 101 </li></ul><ul><li>Social networking 101 </li></ul><ul><li>PR2.0 – using “s...
SOCIAL MEDIA PLANNING <ul><li>Listen to the conversation </li></ul><ul><li>Review and analyze learnings </li></ul><ul><li>...
STRATEGY: LISTEN <ul><li>Comprehensive, customized Web 2.0 monitoring </li></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul>...
STRATEGY: ENGAGE <ul><li>Blog design, content development and promotion </li></ul><ul><li>Blogger/blog commenter/social me...
INTEGRATED SOCIAL MEDIA PROGRAM LinkedIn Online Communities Twitter Delicious Blogger Outreach Media Outreach SlideShare S...
QUESTIONS? [email_address] @Havilab on Twitter Blog at  www.fahlgrenmortine.com 614-383-1616
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Fahlgren Mortine Credentials

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Fahlgren Mortine Public Relations agency credentials & capabilities deck, June 2009

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Fahlgren Mortine Credentials

  1. 1. CREDENTIALS
  2. 2. ABOUT US
  3. 3. OUR HEIGHT & WEIGHT <ul><li>Recorded $5.6 million in revenue in 2008 − a 133 percent increase since 2003 </li></ul><ul><li>Staffed by 36 full-time public relations professionals </li></ul><ul><li>Established in 1986 as Lord, Sullivan & Yoder; became Fahlgren Mortine in 2003 </li></ul><ul><li>Operate as a business unit of Fahlgren, one of the largest privately held communications agencies in the United States </li></ul><ul><ul><li>Full-service agency with 150 associates in nine offices in five states </li></ul></ul><ul><ul><li>Established in 1962 </li></ul></ul><ul><ul><li>Represent more than 60 clients </li></ul></ul>
  4. 4. <ul><li>OHIO </li></ul><ul><li>Cincinnati </li></ul><ul><li>Columbus </li></ul><ul><li>Dayton </li></ul><ul><li>Toledo </li></ul><ul><li>WEST VIRGINIA </li></ul><ul><li>Parkersburg </li></ul><ul><li>GEORGIA </li></ul><ul><li>Atlanta </li></ul><ul><li>FLORIDA </li></ul><ul><li>Tampa </li></ul><ul><li>Ft. Lauderdale </li></ul><ul><li>COLORADO </li></ul><ul><li>Denver </li></ul>FAHLGREN: 150 ASSOCIATES AT 9 LOCATIONS
  5. 5. FROM OUR CENTRAL OHIO ROOTS… CLIENT LOCATIONS
  6. 6. WE’VE GROWN THROUGHOUT THE REGION… CLIENT LOCATIONS
  7. 7. … AND NATIONALLY CLIENT LOCATIONS
  8. 8. Ranked as Top 100 firm nationally (#70) by PRWeek magazine
  9. 9. EARNED NATIONAL HONORS <ul><li>Past three years </li></ul><ul><ul><li>Silver and Bronze Anvils from PRSA </li></ul></ul><ul><ul><li>More than 110 local awards 2006-2008, </li></ul></ul><ul><ul><li>Five Best of Show awards (Central Ohio PRSA PRisms) </li></ul></ul>
  10. 10. IPREX WORLDWIDE PR CAPABILITY <ul><li>International domestic reach through IPREX worldwide PR capability </li></ul>
  11. 11. <ul><li>Marketing Communications </li></ul><ul><ul><li>Communications strategy and planning </li></ul></ul><ul><ul><li>Counsel on incorporation of message platform across range of audiences </li></ul></ul><ul><ul><li>Identifying the important influencers in the arena of the company’s business interests </li></ul></ul><ul><ul><li>Trade and business media relations </li></ul></ul><ul><ul><li>Industry and analyst relations </li></ul></ul><ul><ul><li>Online/social media management </li></ul></ul><ul><ul><li>Technical writing and collateral support </li></ul></ul><ul><ul><li>Event and campaign conceptualization and execution </li></ul></ul><ul><li>Internal Communications </li></ul><ul><ul><li>Strategic planning and messaging </li></ul></ul><ul><ul><li>Communication audits </li></ul></ul><ul><ul><li>Change communication </li></ul></ul><ul><ul><li>Internal branding </li></ul></ul><ul><ul><li>Benefits communication </li></ul></ul>PRACTICE AREAS
  12. 12. PRACTICE AREAS <ul><li>Corporate Communications </li></ul><ul><ul><li>Review and counsel on positioning for executive, financial, industrial, governmental and other corporate communication materials </li></ul></ul><ul><ul><li>Interview and presentation preparation </li></ul></ul><ul><ul><li>Counsel on incorporation of message platform across range of audiences </li></ul></ul><ul><ul><li>Communications strategy and planning </li></ul></ul><ul><ul><li>Identifying the important influencers in the arena of the company’s business interests </li></ul></ul><ul><li>Crisis Communications </li></ul><ul><ul><li>Internal and external crisis communications planning and counsel </li></ul></ul><ul><ul><li>Corporate transactions/mergers and acquisitions </li></ul></ul><ul><ul><li>Litigation communications </li></ul></ul><ul><ul><li>Online reputation management </li></ul></ul><ul><ul><li>Issues management </li></ul></ul><ul><ul><li>Grassroots programs </li></ul></ul>
  13. 13. OUR APPROACH <ul><li>Successful communications programs are built on these core agency deliverables: </li></ul><ul><ul><li>In-depth knowledge of the business and its strategic direction </li></ul></ul><ul><ul><li>Commitment to ongoing research to understand the target audiences </li></ul></ul><ul><ul><li>Expertise to communicate in language that speaks to the customer </li></ul></ul><ul><li>Issues-based campaigns feature company executives and products </li></ul><ul><ul><li>Strategic messaging and execution reflective of an industry thought leader </li></ul></ul><ul><ul><li>Integration of our clients’ point of view on the issues impacting their business </li></ul></ul><ul><ul><li>Development and deployment of creative tactics that influence the influencers </li></ul></ul><ul><ul><li>Executive and product positioning focused on competitive differentiation </li></ul></ul>
  14. 14. TRADITIONAL COMMUNICATIONS
  15. 15. TODAY’S MODEL
  16. 16. OUR ROLE
  17. 17. SOCIAL MEDIA CAPABILITIES Updated May 29, 2009
  18. 18. SOCIAL MEDIA PHILOSOPHY <ul><li>We incorporate social media monitoring holistically into all of our public relations efforts </li></ul><ul><li>We utilize social applications and “PR 2.0” tools on our clients’ behalf to reach out to both traditional and new media </li></ul><ul><li>We employ our proprietary social media research tool, SMORE, for every client </li></ul><ul><li>We develop programs that help our clients make use of social networking sites, tools and applications to reach consumers and influencers directly </li></ul>
  19. 19. SOCIAL MEDIA APPROACH <ul><li>SMORE (Social Media Opportunity Research & Evaluation) </li></ul><ul><ul><ul><li>Preliminary social media audit completed for all clients </li></ul></ul></ul><ul><li>SMORE results drive three possible outcomes: </li></ul><ul><ul><ul><li>Additional deep dive social media audit </li></ul></ul></ul><ul><ul><ul><li>Immediate social media program recommendations </li></ul></ul></ul><ul><ul><ul><li>Ongoing social media monitoring only </li></ul></ul></ul>
  20. 20. PR 2.0 BEST PRACTICES <ul><li>Blogger relations: engaging with influencers </li></ul><ul><ul><ul><li>Targeted outreach via comments, trackbacks, tagging </li></ul></ul></ul><ul><li>Microblogging/micro pitching </li></ul><ul><ul><ul><li>Twitter, Friendfeed, Ning socnets </li></ul></ul></ul><ul><li>Expert source placements </li></ul><ul><ul><ul><li>LinkedIn Answers, HARO </li></ul></ul></ul><ul><li>Strategic use of social bookmarking sites </li></ul><ul><ul><ul><li>Delicious, StumbleUpon, Digg </li></ul></ul></ul><ul><li>Online content placements </li></ul><ul><ul><ul><li>Yahoo, Google, AOL </li></ul></ul></ul><ul><li>Social media news releases </li></ul><ul><ul><ul><li>PitchEngine, PRweb </li></ul></ul></ul><ul><li>SEO for news releases </li></ul><ul><ul><ul><li>HubSpot’s pressreleasegrader.com </li></ul></ul></ul>
  21. 21. TRAINING AND EDUCATION <ul><li>Social media 101 </li></ul><ul><li>Social networking 101 </li></ul><ul><li>PR2.0 – using “social PR” best practices </li></ul><ul><li>Deep dives into specific tools – Twitter, Delicious, social search </li></ul><ul><li>Social media monitoring </li></ul><ul><li>Blogger outreach 101 </li></ul><ul><li>Blogging for business </li></ul><ul><li>Successful blog commenting </li></ul><ul><li>Using LinkedIn for sales prospecting </li></ul><ul><li>B2B social media best practices </li></ul>
  22. 22. SOCIAL MEDIA PLANNING <ul><li>Listen to the conversation </li></ul><ul><li>Review and analyze learnings </li></ul><ul><li>Engage if and when it makes sense </li></ul><ul><li>Monitor and adjust </li></ul><ul><li>Measure results </li></ul>
  23. 23. STRATEGY: LISTEN <ul><li>Comprehensive, customized Web 2.0 monitoring </li></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Discussion boards and forums </li></ul></ul></ul><ul><ul><ul><li>Social networking sites (Facebook, Myspace) </li></ul></ul></ul><ul><ul><ul><li>Microblogging/lifestreams (Twitter, Friendfeed) </li></ul></ul></ul><ul><ul><ul><li>Photo sharing (Flickr) </li></ul></ul></ul><ul><ul><ul><li>Video sharing sites (Youtube, Viddler) </li></ul></ul></ul><ul><ul><ul><li>Social search/sharing & tagging sites (Delicious, Digg, StumbleUpon) </li></ul></ul></ul><ul><li>Strategic analysis and program development </li></ul>
  24. 24. STRATEGY: ENGAGE <ul><li>Blog design, content development and promotion </li></ul><ul><li>Blogger/blog commenter/social media training </li></ul><ul><li>Blogger/influencer identification and outreach </li></ul><ul><li>Social networking campaigns </li></ul><ul><li>Online community development </li></ul>
  25. 25. INTEGRATED SOCIAL MEDIA PROGRAM LinkedIn Online Communities Twitter Delicious Blogger Outreach Media Outreach SlideShare Social Media Hub (Corporate Blog) YouTube
  26. 26. QUESTIONS? [email_address] @Havilab on Twitter Blog at www.fahlgrenmortine.com 614-383-1616
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