Ch25

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Ch25

  1. 1. Business Research Methods William G. Zikmund Chapter 25: Communicating Research Results: Report Writing
  2. 2. Report parts Prefatory parts Main body of the report Appended parts
  3. 3. Prefatory parts Title page Letter of transmittal Letter of authorization Table of contents Objectives Results Conclusions Recommendations Summary
  4. 4. Main body of the report Introduction Methodology Area 1 Area 2 Final area Results Limitations Conclusions and recommendations
  5. 5. Appended parts Data collection forms Detailed calculations General tables Bibliography
  6. 6. The Communication Process Message Communicator Audience Encoding Decoding Communication Field of Experience Field of Experience
  7. 7. "I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor
  8. 8. "I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor

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