Splendia
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
926
On Slideshare
926
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. OTA Study
    Bernard
  • 2.
  • 3. 2.Targeted customer group
    Rich people
    People who like design hotels
    Couples
    Family
    Groups
  • 4. 3. Consumer service
    • A selection of best luxury hotels (4500) around the world.
    • 5. A paper guide
    • 6. A number phone, open 365 days, 8 languages
    • 7. Numerous of pictures to choice your hotel
    • 8. Other client comments
    • 9. “The Club” to have special prices, and to be advertise about new hotels
    • 10. A blog giving travel informations
  • - Direct speaking on Facebook
  • 11. - Refine search by theme- Numerous of pictures to choice your hotel
  • 12. 4.Splendia VS Expedia
    Splendia don’t do services like flight, car renting, they only propose hotel reservations
    Splendia specialised in luxury and boutique hotels.
    Splendia got a paper guide.
    Splendia speak about “hotel collection” and hotels put Spendia plaque on their wall.
    Spendia don’t have any partners
  • 13. 5.Communication methods
    Direct marketing: if you do a research on Splendia they will communicate on your Facebook.
    Good position on Google or Yahoo website
    Splendia
  • 14. 6. Splendia partners
    Splendia consider to have 4500 hotel partners
    No more commercial partners