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Splendia

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Published in: Travel, Technology

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Transcript

  • 1. OTA Study
    Bernard
  • 2.
  • 3. 2.Targeted customer group
    Rich people
    People who like design hotels
    Couples
    Family
    Groups
  • 4. 3. Consumer service
    • A selection of best luxury hotels (4500) around the world.
    • 5. A paper guide
    • 6. A number phone, open 365 days, 8 languages
    • 7. Numerous of pictures to choice your hotel
    • 8. Other client comments
    • 9. “The Club” to have special prices, and to be advertise about new hotels
    • 10. A blog giving travel informations
  • - Direct speaking on Facebook
  • 11. - Refine search by theme- Numerous of pictures to choice your hotel
  • 12. 4.Splendia VS Expedia
    Splendia don’t do services like flight, car renting, they only propose hotel reservations
    Splendia specialised in luxury and boutique hotels.
    Splendia got a paper guide.
    Splendia speak about “hotel collection” and hotels put Spendia plaque on their wall.
    Spendia don’t have any partners
  • 13. 5.Communication methods
    Direct marketing: if you do a research on Splendia they will communicate on your Facebook.
    Good position on Google or Yahoo website
    Splendia
  • 14. 6. Splendia partners
    Splendia consider to have 4500 hotel partners
    No more commercial partners