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Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
Hotel Direct Book
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Hotel Direct Book

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  • 1. Raphaëlle Bernard "Des hôtels mais pas que" Ho tel Direct Booking
  • 2. 1. 2 Paris hotel direct websites  <ul><li>Vs </li></ul>
  • 3. I am tripping in Paris for 2 nights and I decide to choose a new hotel I heard about in a design magazine. I already know the brad name, &amp; have seen many pictures, that&apos;s all I know about these hotels. How I will make my purchase decision?
  • 4. Gabriel Hotel, Paris XI <ul><li>  </li></ul>
  • 5. Hôtel des Académies et des arts, Paris VI <ul><li>       </li></ul>
  • 6. FRIST!! When I tip Hotel Gabriel, the first proposition is its official website, and give me a map situation Map
  • 7. Result for Hotel Gabriel Google Search <ul><li>1 the hotel website </li></ul><ul><li>2 the other hotel website, I learn that there is another hotel Gabriel, same owner in Issy les Moulineaux. </li></ul><ul><li>3 Federal Hotel description for Gabriel hotel Issy les Moulineaux. </li></ul><ul><li>4 Google Maps for the two hotels </li></ul><ul><li>5 HotelaParis Hotel Gabriel description </li></ul><ul><li>6 Doctisimo: an article about hotel Gabriel </li></ul><ul><li>OTA’s commercial link on the right for: </li></ul><ul><ul><li>Booking </li></ul></ul><ul><ul><li>Cybevasion </li></ul></ul><ul><ul><li>Wonderland </li></ul></ul><ul><ul><li>Tripadvisor </li></ul></ul><ul><li>Confusion possible between the two hotel Gabriel, good point the map witch give the distinction. </li></ul><ul><li>OTA’s link and the possibility to find all other hotel Gabriel competitors </li></ul>
  • 8. FRIST!! When I tip Hotel des Académies, the first proposition is its official website, no map situation.
  • 9. Result for Hotel des Académies Google Search 1 the hotel website 2 the hotel website 3 Trip advisor description 4 Video result about the hotel 5 Another hotel using the same name in Paris 6 Cote d’azur OTA’s No OTA’s commercial link on the right Without the other Académie hotel in position 5 Wich could give confusion, there is no ahead competiting hotels on google search.
  • 10. Hotel Gabriel website use <ul><ul><li>Easy to assess </li></ul></ul><ul><ul><li>Quick &amp; really nice designed, maybe one of the best hotel website I have seen! </li></ul></ul><ul><ul><li>Guestroom details </li></ul></ul><ul><ul><ul><li>Really easy to find information </li></ul></ul></ul><ul><ul><ul><li>Maybe to much information </li></ul></ul></ul><ul><ul><ul><li>Lot of nice pictures, well represented the reality </li></ul></ul></ul><ul><ul><li>Location: perfect </li></ul></ul><ul><ul><li>Pricing: 160 € Vs 129 € find on an aggregator for the same period!! </li></ul></ul><ul><ul><li>Reservation &amp; Condition: ok </li></ul></ul>
  • 11. Hotel des Académies website use <ul><ul><li>Just horrible design – boring music </li></ul></ul><ul><ul><li>Lot of information, unwell classified </li></ul></ul><ul><ul><li>Nice room and facilities description </li></ul></ul><ul><ul><li>Pictures ok, but to have seen the hotel in real, its don’t well represent the hotel </li></ul></ul><ul><ul><li>Location: Map ok, but to much descriptive information, now people have GPS… </li></ul></ul><ul><ul><li>Pricing: 189 € Vs 189 € on an aggregator for the same period… Should be less </li></ul></ul><ul><ul><li>Reservation &amp; Condition: ok </li></ul></ul>
  • 12. &nbsp;
  • 13. Conclusion <ul><ul><li>I finally chose to go in hotel Gabriel, because the price is more attractive, it’s a 4* Vs hotel des academies 3*, the hotel concept is more attractive too (Detox hotel, ultra design…). </li></ul></ul><ul><ul><li>Hotel Gabriel have a really nice website, essay to use clear and well designed. Unfortunately the pricing is not well positioning and will make my purchase decision on OTA (book) rather than on the official website, that’s mean loose of money for the hotel. </li></ul></ul><ul><ul><li>Hotel des Académies have to work on its website witch really not represent this nice hotel. Pricing offer is not that bad, when the price is the same on the hotel website and on OTA, people book on the hotel website. </li></ul></ul>

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