Loading…. … a full-service marketing and promotional solutions specialist …
ITC PROMOTIONS  <ul><li>Who we are and what do we do? </li></ul>
ITC  Promotions <ul><li>Simply put, we are a leading, one-stop source for all promotional products including  promotional ...
Our  Accomplishments <ul><li>Since it’s establishment in the early 1990’s, ITC Promotions has become: </li></ul><ul><ul><l...
How  We  Work Continuously Gathering and Implementing New Ideas  Endlessly Researching, Gathering and Presenting  Informat...
How We Work:  Trends <ul><li>Our research and creative teams have the  capability  of seeking new ideas, concepts, product...
Trends:  The Highlights <ul><li>Let’s take a look at new trends: </li></ul>3-D Sports Social Media
Trends:  The 3-D <ul><li>As part of the 2010 calendar plan for KFC, we have proposed interactive 3D games as part of the t...
Trends:  3-D Wannabe <ul><li>Not to be left out in the field after the recent success of Avatar movie, many companies spec...
Trends:  Sports <ul><li>With the world wide trends of child obesity and increasing levels of health awareness, it is becom...
Trends:  Some Major Events <ul><li>2011 </li></ul><ul><ul><li>7th Asian Winter Games in 2011 Kazakhstan </li></ul></ul><ul...
Trends:  Sports As It Happened <ul><li>The recent high growth economies of the Gulf and wider Middle East also warranted a...
Trends:  Thematic Eco-Friendly Parks <ul><li>UAE and Qatar to host world's first extreme sports parks  </li></ul><ul><ul><...
Trends:  Social Media <ul><li>As more people move into social media, they are utilizing the social platforms to communicat...
How We Work:  Facts <ul><li>In coordination with research and creative teams, our dedicated teams, each led by an Account ...
Our  Clients,  To Name A Few Examples
How We Work:  Image <ul><li>To ensure that the image and perception of the  brands  we serve remain intact, we rely heavil...
Our Partners  <ul><li>Moreover, we work with reputable brand partners to help to enhance the brand of our clients:  </li><...
Revisiting  Our  Strengths Marketing Prowess We continuously monitor market trends to remain ahead of our competitors. We ...
PROGRAMS/PROJECTS COMPLETED <ul><li>What have we done? </li></ul>
About The  Programs <ul><li>For each of the programs we have  wholly  undertaken, we have sourced for ideas, manufactured ...
… Some  Past  Programs… Promotional Premiums
<ul><li>Client </li></ul><ul><ul><li>Hardee’s </li></ul></ul><ul><li>Item: GX Racers </li></ul><ul><ul><li>5 collectable s...
<ul><li>Client </li></ul><ul><ul><li>Hardee’s </li></ul></ul><ul><li>Item: Moto GP Back 2 School </li></ul><ul><ul><li>Scr...
 
<ul><li>Client </li></ul><ul><ul><li>KFC </li></ul></ul><ul><li>Item: 3D Games with 3D Glasses </li></ul><ul><ul><li>5 Exc...
<ul><li>Client </li></ul><ul><ul><li>Hardee’s </li></ul></ul><ul><li>Item: Artifacts </li></ul><ul><ul><li>4 premiums. Eac...
<ul><li>Client </li></ul><ul><ul><li>Hardee’s </li></ul></ul><ul><li>Item: Coloring Kites </li></ul><ul><ul><li>4 premiums...
<ul><li>Client </li></ul><ul><ul><li>Hardees </li></ul></ul><ul><li>Item: Be a Star </li></ul><ul><ul><li>4 premiums </li>...
<ul><li>Client </li></ul><ul><ul><li>KFC </li></ul></ul><ul><li>Item: BAKUGAN Promotion </li></ul><ul><ul><li>4 premiums <...
<ul><li>Client </li></ul><ul><ul><li>KFC </li></ul></ul><ul><li>Item: NBA Consumer Promotion </li></ul><ul><ul><li>10 prem...
 
<ul><li>Client </li></ul><ul><ul><li>KFC </li></ul></ul><ul><li>Item: EEE Promotion </li></ul><ul><ul><li>4 premiums to ch...
CONGLOMERATE <ul><li>Other services  </li></ul>
EVENT  ENTERTAINMENT <ul><li>EVENT mania </li></ul><ul><li>It’s role is to deliver creative and exciting sponsorship event...
Illusion Show “Abracadabra” <ul><li>In coordination with Al Watan TV, The Magic Show “Abracadabra” from Las Vegas –will op...
Mini-Olympics <ul><li>Mini-Olympics competition was based on the &quot;International Fun & Team Athletics&quot; program, w...
Masters Cup <ul><li>Masters football is simply an opportunity for older stars that used to represent the biggest clubs at ...
EVENT  PRODUCTIONS  <ul><li>Al Raisi Group (ARG) </li></ul><ul><li>Established in 1997 ARG has grown to become one of the ...
TV  & Radio Productions <ul><li>Al Dowaly Center </li></ul><ul><li>With offices in Dubai, Lebanon and a production house i...
IN CONCLUSION <ul><li>Finally </li></ul>
The  Summary <ul><li>With widest products & services available,  the relationship that we will develop with you is  tailor...
Upcoming SlideShare
Loading in...5
×

ITC Promotions

2,503

Published on

A brief summary about ITC Promotions and its activities.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,503
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "ITC Promotions"

  1. 1. Loading…. … a full-service marketing and promotional solutions specialist …
  2. 2. ITC PROMOTIONS <ul><li>Who we are and what do we do? </li></ul>
  3. 3. ITC Promotions <ul><li>Simply put, we are a leading, one-stop source for all promotional products including promotional premiums , corporate gifts and event management . </li></ul><ul><ul><li>For promotional products, we offer the entire spectrum of services starting with the concept design, development, sourcing, marketing and distribution of these goods. </li></ul></ul>
  4. 4. Our Accomplishments <ul><li>Since it’s establishment in the early 1990’s, ITC Promotions has become: </li></ul><ul><ul><li>A proud member of the Kuwaiti business community </li></ul></ul><ul><ul><li>A fully fledged supplier for corporate gifts, premiums and merchandise </li></ul></ul><ul><ul><li>An experienced operator in logistics and skilled facilitator of goods on real-time basis </li></ul></ul><ul><ul><li>A long-time member of many specialized organizations for gifts and premiums such as PSI, PPAI, Global Licensing, and Character Middle East Licensing </li></ul></ul><ul><ul><li>An exemplary partner with regional and international licensors – such as Cartoon Network and Universal Studios, to name a few </li></ul></ul>
  5. 5. How We Work Continuously Gathering and Implementing New Ideas Endlessly Researching, Gathering and Presenting Information Creatively Converting Actions into Healthy $$$$ Our Actions Our Approach
  6. 6. How We Work: Trends <ul><li>Our research and creative teams have the capability of seeking new ideas, concepts, products, licensed properties and technologies that will put our client’s promotions at the forefront in its respective industry! </li></ul><ul><ul><li>Moreover, our marketing team visits the Far East, Europe, and the United States regularly to attend: </li></ul></ul><ul><ul><ul><li>Licensing Shows </li></ul></ul></ul><ul><ul><ul><li>Toy Fairs and Exhibitions </li></ul></ul></ul><ul><ul><ul><li>Film Festivals </li></ul></ul></ul><ul><ul><ul><li>Gifts and Premiums Expos </li></ul></ul></ul><ul><ul><li>Our research team does constant follow-up on newspapers, magazines, periodicals, blogs, Facebook, LinkedIn, Twitter and where applicable other social medias for news and for trends. </li></ul></ul>A Special Note About
  7. 7. Trends: The Highlights <ul><li>Let’s take a look at new trends: </li></ul>3-D Sports Social Media
  8. 8. Trends: The 3-D <ul><li>As part of the 2010 calendar plan for KFC, we have proposed interactive 3D games as part of the trend that we have witnessed in 2008 and 2009. </li></ul><ul><ul><li>Why 3D games? To buck the trend that more and more global companies are embracing this 3D technology. For instance: </li></ul></ul>Example LG Technology is set to release 3D TV in the near future for home use. James Cameron's Avatar Film – was developed in 3D format that may become the future of the film industry. DreamWorks Animations SKG will release all future animated films based on 3D formats.
  9. 9. Trends: 3-D Wannabe <ul><li>Not to be left out in the field after the recent success of Avatar movie, many companies specializing in TV, games, and computers, website and broadcasting have announced their intentions to release 3-D products: </li></ul>Example And Many More
  10. 10. Trends: Sports <ul><li>With the world wide trends of child obesity and increasing levels of health awareness, it is becoming increasingly important to develop projects or promotional programs that will provide a critical layer to differentiate a Brand from the crowd: </li></ul><ul><ul><li>Promotional programs – related to sport activities, singing and talent shows, etc – will position the brand favorably better with the public. For instance, a changing the perception of the public to counter the reports that rise of obesity is linked to fast food restaurants. </li></ul></ul>Example
  11. 11. Trends: Some Major Events <ul><li>2011 </li></ul><ul><ul><li>7th Asian Winter Games in 2011 Kazakhstan </li></ul></ul><ul><li>2012 </li></ul><ul><ul><li>Olympics London </li></ul></ul><ul><ul><li>Euro 2012 Football Championship Poland and Ukraine </li></ul></ul><ul><li>2014 </li></ul><ul><ul><li>World Cup Brazil </li></ul></ul><ul><li>2016 </li></ul><ul><ul><li>Olympics Brazil </li></ul></ul><ul><li>2018 </li></ul><ul><ul><li>World Cup Russia </li></ul></ul><ul><li>2022 </li></ul><ul><ul><li>World Cup Qatar </li></ul></ul>Example
  12. 12. Trends: Sports As It Happened <ul><li>The recent high growth economies of the Gulf and wider Middle East also warranted a closer look as countries that look to develop domestic sporting infrastructure that will be as preferred destinations for sport activities. For instance: </li></ul>Example Abu Dhabi and Bahrain now compete with high profile Formula One events Rise of Professional Soccer Schools across the region Dubai hosts the world’s richest horse race and has launched a number of spectacular new sports developments, like Dubai Sports City
  13. 13. Trends: Thematic Eco-Friendly Parks <ul><li>UAE and Qatar to host world's first extreme sports parks </li></ul><ul><ul><li>Two versions of the world’s first extreme sports park are being planned for development in the UAE and Qatar, both parks being the first USGBC LEED certified environmental theme parks in the world </li></ul></ul>Example
  14. 14. Trends: Social Media <ul><li>As more people move into social media, they are utilizing the social platforms to communicate with friends, family, and peers. </li></ul><ul><li>We have developed concept allowing your brand to live up the marketing promises and deliver quality products that will benefit from consumer recommendations. </li></ul><ul><ul><li>To combine the popularity of the trends – 3D and Social Media – we present you this: </li></ul></ul>Example
  15. 15. How We Work: Facts <ul><li>In coordination with research and creative teams, our dedicated teams, each led by an Account Manager provide an dynamic, proactive and interactive client services and offer a direct, seamless, and consistent interface across your organization. </li></ul><ul><ul><li>Moreover, we rely on our team in the Far East and the United States, who are in daily contact with various suppliers and manufacturers around the world to share with us ideas and new opportunities . </li></ul></ul>A Special Note About
  16. 16. Our Clients, To Name A Few Examples
  17. 17. How We Work: Image <ul><li>To ensure that the image and perception of the brands we serve remain intact, we rely heavily on our long-term relationship with many of the finest manufacturing facilities and suppliers around the world which enables us to: </li></ul><ul><ul><li>Secure the best prices possible </li></ul></ul><ul><ul><li>Develop products from conceptual ideas to production-ready prototypes to manufactured goods, without compromising the quality and safety of its goods </li></ul></ul><ul><ul><li>Facilitate the goods in time </li></ul></ul>A Special Note About
  18. 18. Our Partners <ul><li>Moreover, we work with reputable brand partners to help to enhance the brand of our clients: </li></ul>Examples
  19. 19. Revisiting Our Strengths Marketing Prowess We continuously monitor market trends to remain ahead of our competitors. We utilize strategic planning and integrated marketing to establish strong, sustainable programs to benefit our clients. Licensing Expertise We use a highly regulated approach to develop successful, strategic licensing programs. We work carefully to ensure that all licensing activity is strategically aligned with the brand's equities, and client objectives are met.  With representation, we become an integral part of our client’s marketing organization - instantly adding licensing expertise. Global Network We are a global network, with offices in Kuwait, Minneapolis, Mumbai and Shenzhen, allowing us closer contact and supervision with the licensors and factories, ensuring our ability to get the latest properties with high quality finishing.
  20. 20. PROGRAMS/PROJECTS COMPLETED <ul><li>What have we done? </li></ul>
  21. 21. About The Programs <ul><li>For each of the programs we have wholly undertaken, we have sourced for ideas, manufactured the items, facilitated the goods and contracts – the promotional premiums – to each country in Middle East and North Africa and delivered the results just in time for the promotions, all successfully. </li></ul>Promotional Premiums
  22. 22. … Some Past Programs… Promotional Premiums
  23. 23. <ul><li>Client </li></ul><ul><ul><li>Hardee’s </li></ul></ul><ul><li>Item: GX Racers </li></ul><ul><ul><li>5 collectable stunts with grand prizes. </li></ul></ul><ul><li>Brand/Department </li></ul><ul><ul><li>Hardee’s Kids Meal </li></ul></ul><ul><li>Promotional Class & Type </li></ul><ul><ul><li>Cross-Promotion Targeting Young Audience & Purchase with Premiums </li></ul></ul><ul><li>Promotional Period </li></ul><ul><ul><li>November 2010 </li></ul></ul><ul><li>Participating Countries: </li></ul><ul><ul><li>Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman and Lebanon </li></ul></ul><ul><li>Promotional Objective </li></ul><ul><ul><li>Bringing speed, action and excitement. Added fun with collectables to enjoy the ride...even more. </li></ul></ul>Promotional Premiums
  24. 24. <ul><li>Client </li></ul><ul><ul><li>Hardee’s </li></ul></ul><ul><li>Item: Moto GP Back 2 School </li></ul><ul><ul><li>Scratch n win concept. 10 choices of Back 2 school gifts offered. </li></ul></ul><ul><li>Brand/Department </li></ul><ul><ul><li>Hardee’s Kids Meal </li></ul></ul><ul><li>Promotional Class & Type </li></ul><ul><ul><li>Cross-Promotion Targeting Young Audience & Purchase with Premiums </li></ul></ul><ul><li>Promotional Period </li></ul><ul><ul><li>August/September 2010 </li></ul></ul><ul><li>Participating Countries: </li></ul><ul><ul><li>Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman and Lebanon </li></ul></ul><ul><li>Promotional Objective </li></ul><ul><ul><li>Traditional B2S items branded with Moto GP. </li></ul></ul>Promotional Premiums … please see the next slide for more information…
  25. 26. <ul><li>Client </li></ul><ul><ul><li>KFC </li></ul></ul><ul><li>Item: 3D Games with 3D Glasses </li></ul><ul><ul><li>5 Exciting games to choose from. </li></ul></ul><ul><li>Brand/Department </li></ul><ul><ul><li>KFC’s Kids Meal </li></ul></ul><ul><li>Promotional Class & Type </li></ul><ul><ul><li>Cross-Promotion Targeting Young Audience & Purchase with Premiums </li></ul></ul><ul><li>Promotional Period </li></ul><ul><ul><li>November 2010 </li></ul></ul><ul><li>Participating Countries: </li></ul><ul><ul><li>Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman and Lebanon </li></ul></ul><ul><li>Promotional Objective </li></ul><ul><ul><li>Capitalizing on the release of Avatar, these games bring the excitement of 3D objects flying out of your screen. </li></ul></ul>Promotional Premiums
  26. 27. <ul><li>Client </li></ul><ul><ul><li>Hardee’s </li></ul></ul><ul><li>Item: Artifacts </li></ul><ul><ul><li>4 premiums. Each premium focusing on an adventure in the world </li></ul></ul><ul><li>Brand/Department </li></ul><ul><ul><li>Hardee’s Kids Meal </li></ul></ul><ul><li>Promotional Class & Type </li></ul><ul><ul><li>Cross-Promotion Targeting Young Audience & Purchase with Premiums </li></ul></ul><ul><li>Promotional Period </li></ul><ul><ul><li>January 2011 </li></ul></ul><ul><li>Participating Countries: </li></ul><ul><ul><li>Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman, Jordan and Lebanon </li></ul></ul><ul><li>Promotional Objective </li></ul><ul><ul><li>Joining play with educational fun to make learning more exciting. </li></ul></ul>Promotional Premiums
  27. 28. <ul><li>Client </li></ul><ul><ul><li>Hardee’s </li></ul></ul><ul><li>Item: Coloring Kites </li></ul><ul><ul><li>4 premiums focusing on Hardee’s Mascots. </li></ul></ul><ul><li>Brand/Department </li></ul><ul><ul><li>Hardee’s Kids Meal </li></ul></ul><ul><li>Promotional Class & Type </li></ul><ul><ul><li>Cross-Promotion Targeting Young Audience & Purchase with Premiums </li></ul></ul><ul><li>Promotional Period </li></ul><ul><ul><li>February 2011 </li></ul></ul><ul><li>Participating Countries: </li></ul><ul><ul><li>Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman, Jordan and Lebanon </li></ul></ul><ul><li>Promotional Objective </li></ul><ul><ul><li>Kids love to fly and now they can color and fly and have fun at the same time. </li></ul></ul>Promotional Premiums
  28. 29. <ul><li>Client </li></ul><ul><ul><li>Hardees </li></ul></ul><ul><li>Item: Be a Star </li></ul><ul><ul><li>4 premiums </li></ul></ul><ul><li>Brand/Department </li></ul><ul><ul><li>Hardees’ Kids Meal </li></ul></ul><ul><li>Promotional Class & Type </li></ul><ul><ul><li>Cross-Promotion Targeting Young Audience & Purchase with Premiums </li></ul></ul><ul><li>Promotional Period </li></ul><ul><ul><li>March 2011 </li></ul></ul><ul><li>Participating Countries: </li></ul><ul><ul><li>Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman, Jordan and Lebanon </li></ul></ul><ul><li>Promotional Objective </li></ul><ul><ul><li>Every kid wants to be a Star. Now we offer just the right ingredient to give you that 5 minutes of stardom. </li></ul></ul>Promotional Premiums
  29. 30. <ul><li>Client </li></ul><ul><ul><li>KFC </li></ul></ul><ul><li>Item: BAKUGAN Promotion </li></ul><ul><ul><li>4 premiums </li></ul></ul><ul><li>Brand/Department </li></ul><ul><ul><li>KFC’s Kids Meal </li></ul></ul><ul><li>Promotional Class & Type </li></ul><ul><ul><li>Cross-Promotion Targeting Young Audience & Purchase with Premiums </li></ul></ul><ul><li>Promotional Period </li></ul><ul><ul><li>April/May 2011 </li></ul></ul><ul><li>Participating Countries: </li></ul><ul><ul><li>Kuwait, Egypt, United Arab Emirates, Bahrain, Qatar, Oman, Jordan and Lebanon </li></ul></ul><ul><li>Promotional Objective </li></ul><ul><ul><li>Capitalizing on famous licensed properties that would encourage brand loyalty and increase in sales. </li></ul></ul>Promotional Premiums
  30. 31. <ul><li>Client </li></ul><ul><ul><li>KFC </li></ul></ul><ul><li>Item: NBA Consumer Promotion </li></ul><ul><ul><li>10 premiums + Star Gift. </li></ul></ul><ul><li>Brand/Department </li></ul><ul><ul><li>KFC’s Consumer Promotion on COB and Sandwiches </li></ul></ul><ul><li>Promotional Class & Type </li></ul><ul><ul><li>Cross-Promotion Targeting Young Adults & Purchase with Premiums </li></ul></ul><ul><li>Promotional Period </li></ul><ul><ul><li>January/February 2011 </li></ul></ul><ul><li>Participating Countries: </li></ul><ul><ul><li>Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman, Jordan and Lebanon </li></ul></ul><ul><li>Promotional Objective </li></ul><ul><ul><li>NBA becoming very popular in the region, and sporting events make sales. Partnering KFC with NBA, was the first step in creating success. This was a consumer promotion focusing on the product range of KFC. </li></ul></ul>Promotional Premiums … please see the next slide for more information…
  31. 33. <ul><li>Client </li></ul><ul><ul><li>KFC </li></ul></ul><ul><li>Item: EEE Promotion </li></ul><ul><ul><li>4 premiums to choose from. </li></ul></ul><ul><li>Brand/Department </li></ul><ul><ul><li>KFC’s Kids Meal </li></ul></ul><ul><li>Promotional Class & Type </li></ul><ul><ul><li>Cross-Promotion Targeting Young Audience & Purchase with Premiums </li></ul></ul><ul><li>Promotional Period </li></ul><ul><ul><li>June 2011 </li></ul></ul><ul><li>Participating Countries: </li></ul><ul><ul><li>Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman, Jordan, Lebanon and Egypt </li></ul></ul><ul><li>Promotional Objective </li></ul><ul><ul><li>Capitalizing on famous licensed properties that would encourage brand loyalty and increase in sales. </li></ul></ul>Promotional Premiums
  32. 34. CONGLOMERATE <ul><li>Other services </li></ul>
  33. 35. EVENT ENTERTAINMENT <ul><li>EVENT mania </li></ul><ul><li>It’s role is to deliver creative and exciting sponsorship events that are customized to be both highly efficient and cost-effective. </li></ul><ul><li>Our passion for brand building, energetic product visibility and sizzling creativity through social engagement is essential in propelling events to new heights and turning positive consumer experiences into promotional connections between brands and customers </li></ul><ul><li>Visit www.eventmania.co for more information. </li></ul>www.eventmania.co
  34. 36. Illusion Show “Abracadabra” <ul><li>In coordination with Al Watan TV, The Magic Show “Abracadabra” from Las Vegas –will open in Kuwait with 3 world-renowned performers to provide entertainment and illusions in front of your very eyes! </li></ul><ul><li>The show is part of the “Layali February“ which is organized by Al Watan TV. It was held at the Ice Skating Rink for three days from February 22 nd , 2011 to February 24 th , 2011. </li></ul>Past Event
  35. 37. Mini-Olympics <ul><li>Mini-Olympics competition was based on the &quot;International Fun & Team Athletics&quot; program, which aims to let children learn through play. </li></ul><ul><li>Students from five top international language schools from took part in this mass participation event with a parallel competition taking place in the city of another country. </li></ul>Upcoming Events
  36. 38. Masters Cup <ul><li>Masters football is simply an opportunity for older stars that used to represent the biggest clubs at a certain time in their career to continue playing friendly, as well as competitive football games on a 6 aside pitch. </li></ul>Upcoming Events
  37. 39. EVENT PRODUCTIONS <ul><li>Al Raisi Group (ARG) </li></ul><ul><li>Established in 1997 ARG has grown to become one of the leading event management production companies in the Middle East. ARG offer a spectrum of state of art services in which ARG has successfully implemented and managed projects when it come to corporate product launches, Dealer Meet, Press Conference, Sports Events, Weddings, TV production Shoots, Music Festivals and Concerts, to name a few. </li></ul><ul><li>Visit www.raisigroup.com for more information. </li></ul>
  38. 40. TV & Radio Productions <ul><li>Al Dowaly Center </li></ul><ul><li>With offices in Dubai, Lebanon and a production house in Jordan, Al-Dowaly is a TV distributor and TV/Radio Producer in the region. </li></ul><ul><li>Visit www.dowaly.com for more information. </li></ul>
  39. 41. IN CONCLUSION <ul><li>Finally </li></ul>
  40. 42. The Summary <ul><li>With widest products & services available, the relationship that we will develop with you is tailored based on mutual trust, openness, shared risk, and shared rewards that yield a competitive advantage and provide flexibility to ward off the vulnerability of the brand. </li></ul>

×