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Internationalization_Business_Opportunities_LATAM_2013

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Internationalization, Business Opportunities in Latam and North of Latin America, Business Consulting

Internationalization, Business Opportunities in Latam and North of Latin America, Business Consulting

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  • 1. Caracas – Madrid – Miami - PanamáInternationalizationand BusinessOpportunities inLatin AmericaNOLA Region[North of Latin America]2013
  • 2. Expertia and CYMA have an extensive and successful experience on thebusiness development into the North of Latin American (NOLA) countries The NOLA region is integrated by 31 countries (33 including Mexico and Brazil), theycomprise a less homogeneous market of 1.10 billion American dollars and more than175 million people (4.7 billion American dollars and about 486 million people, includingMexico and Brazil). Countries part of NOLA are:Business Opportunity into the North of Latin America 2South America Caribbean1 Brazil 1 Antigua y Barbuda2 Colombia 2 Aruba and Curacao3 Ecuador 3 The Bahamas4 Venezuela 4 Barbados5 CubaCentral America 6 Dominica7 Grenada1 Belize 8 Guadeloupe2 Costa Rica 9 Haiti3 El Salvador 10 Cayman Islands4 Guatemala 11 Turks and Caicos Islands5 Honduras 12 Virgin Islands6 Nicaragua 13 Jamaica7 Panamá 14 Martinique15 Puerto RicoNorth America 16 Dominican Republic17 Saint Barthelemy1 Mexico 18 Saint Kitts and Nevis19 Saint Vincent and the Grenadines20 Saint Lucia21 Trinidad y Tobago
  • 3.  Brazil is the world 7th biggest economy (GDP). Brazil is part ofthe BRICS (Brazil, Russia, India, China and South Africa). Brazil isthe 4th world automobile exporter. Its main export products byeconomic mean are: planes, electrical equipment, automobiles,ethanol, textiles, shoes, steel and coffee. Mexico is the 2nd country with more people in Latin America. Itis part of the “North American Free Trade Agreement” (NAFTA),and amount other indicators, Mexico shows a well-controlledunemployment rate. The other 31 countries’ economies are open and most of themhave been in an expansionary period during the last 20 years. The “crisis of the biggest” interrupted the region economicgrowth, but there is currently a consensus that the worst of it isover and that the regional economies are starting to response tothe executed investment plans. Panama also highlights in the region, it is a solid internationalfinancial hub and a country with state of the arttelecommunications and with a modern international logisticplatform (air, land and maritime). “Ciudad de Panama”, thecapital, is the location for many of the regions most importanttransnational companies.3
  • 4. Economic Indicators - NOLA4 The NOLA region shows a relativelystable economic growth, nonethelessits biggest economies (Mexico andBrazil) decline in the year 2011 due totheir higher exposure to the 2008-2009great recession. In general, the countries inflation canbe considered adequate, with theexception of Venezuela. In average, the NOLA region showstaxes values, as percentage of GDP,below the world’s value. (personaltaxes, corporate, value added, exciseand tariff)GDP Taxes2011($, Billons) 2010 2011 2010 2011 (% de GDP)South AmericaBrazil 2,476.65 7.5 2.9 5 6.6 37.6Colombia 333.37 4 5.9 2.3 3.4 28.5Ecuador 65.94 3.6 7.8 3.6 4.5 44.5Venezuela 316.48 -1.5 4.2 28.2 26.1 34.4Central AmericaBelize 1.45 2.9 1.9 0.9 -2.5 29.6Costa Rica 40.87 4.7 4.2 5.7 4.9 15.5El Salvador 23.05 1.4 1.5 1.2 5.1 20.2Guatemala 46.9 2.9 3.9 3.9 6.2 11.5Honduras 17.43 2.8 3.6 4.7 6.8 18.4Nicaragua 9.32 3.1 5.1 5.5 8.1 33.5Panamá 26.79 7.6 10.6 3.5 5.9 26.5North AmericaMexico 1,153.34 5.5 3.9 4.2 3.4 23.2CaribbeanAntigua y Barbuda 1.12 -7.9 -5 3.4 3.5 19.5Aruba y Curacao . . . 2.1 4.4 (25.2 & 10.8)The Bahamas 7.79 0.2 1.6 1.3 3.2 18.2Barbados 3.68 . . 5.8 9.4 28.7Cuba . 2.1 . . . 80.5Dominica 0.48 1 -0.3 3.2 2.8 14.1Grenada 0.87 0 1 3.4 3 20.6Guadeloupe . . . . . .Haiti 7.35 -5.4 5.6 5.7 8.4 17.1Cayman Islands . . . . . 32.1Turks and Caicos Islands . . . . . .Virgin Islands (USA) . 3 1.7 1.6 3.2 22Jamaica 14.44 . . 12.6 7.5 25.1Martinique . . . . . .Puerto Rico (as per USA) 96.26 3 1.7 1.6 3.2 22Dominican Republic 55.61 7.8 4.5 6.3 8.5 14.1Saint Barthelemy . . . . . .Saint Kitts and Nevis . . . . . .Saint Vincent and the Grenadines 0.69 -2.8 0.1 1.5 4 25.8Saint Lucia 1.26 0.4 1.3 3.3 2.8 14.7Trinidad y Tobago 22.48 0 -4.1 10.5 5.1 32.3NOLA 4,723.62 25.7WORLD 28.9Source: WB WB WB CIAECONOMIC INDICATORSREGION-COUNTRY INDICATOR Growth - GDP InflationWB
  • 5. Social Indicators - NOLA5 The region has experienced asignificant reduction in poverty,lowering to 33.5% during the firstdecade of the 21st century from a44.5% where it was by the year1980. This fact has translated in anincrease of about 50% of themiddle class during the last twodecades. Unemployment rate in the regionaverage 6.5% for the year 2012,stated by the ILO (InternationalLabor Organization) and it isexpected to improve progressivelyfor the next decade.UnemploymentRateTotal (Millons)(MM) (2011)Active (> 15 y.)(MM) (2010) 1980 1990 2000 2009% Total WorkingPopulation (2012)South AmericaBrazil 196.66 101.59 . 48 . 26.9 6Colombia 46.93 22.14 42.3 . . 45.9 11Ecuador 14.67 6.85 . . . 42.5 5.8Venezuela 29.28 13.4 . 39.8 . 28 8Central AmericaBelize 0.37 0.14 . . . . 11.34Costa Rica 4.73 2.19 . 26.3 . 17.96 7.5El Salvador 6.23 2.59 . . . 47.9 5.53Guatemala 14.76 5.68 71.1 . . . .Honduras 7.75 2.99 . 80.8 68.9 4.4Nicaragua 5.87 2.37 . . . . 7.83Panamá 3.57 1.65 . . . 27.5 4.2North AmericaMexico 114.8 49.62 . . 41.1 34.8 4.8CaribbeanAntigua y Barbuda 0.09 . . . . . .Aruba y Curacao 0.25 . . . . . .The Bahamas 0.35 0.2 . . . . 11Barbados 0.27 0.16 . . . . 11Cuba 11.25 5.27 . . . . .Dominica 0.07 . . . . . .Grenada 0.11 . . . . . .Guadeloupe . . . . . . .Haiti 10.12 4.16 . . . . .Cayman Islands 0.06 . . . . . .Turks and Caicos Islands 0.04 . . . . . .Virgin Islands (USA) 0.11 0.05 . . . . .Jamaica 2.71 1.22 . . . . 13Martinique . . . . . . .Puerto Rico (as per USA) 3.71 1.3 . . . . .Dominican Republic 10.06 4.43 . . 46.9 44.3 13Saint Barthelemy . . . . . . .Saint Kitts and Nevis . . . . . . .Saint Vincent and the Grenadines 0.1 0.05 . . . . .Saint Lucia 0.18 0.09 . . . . .Trinidad y Tobago 1.35 0.7 . . . . 5.5NOLA 486.45 40.5 48.3 42.5 33.5WORLD 7,000Source: WB WB IMFSOCIAL INDICATORSREGION-COUNTRY INDICATOR PopulationPoverty (% of TotalPopulation)CEPAL
  • 6. Foreign Investment, Import and Tourism - NOLA6 Foreign Investment in the NOLAcountries varies depending on the sizeof the local economy, its developmentstage and legal security. The region shows a high tendency toimport goods and services with theexception of Brazil, country that hasbig technological advances. Tourism is a key part of the Caribbeancountries and for some in CentralAmerica.Good &Service Import Tourism(Billons $)(2011)(% of GDP)(2011)(% of GDP)(2011)(% of GDP)(2010)South AmericaBrazil 71.54 3 13 -0.6Colombia 13.39 4 20 0.1Ecuador 0.57 1 39 -0.1Venezuela 5.23 2 20 -0.4Central AmericaBelize 0.09 6 65 16.1Costa Rica 2.18 5 42 4.6El Salvador 0.25 1 47 1.7Guatemala 1.08 2 38 0.9Honduras 1.04 6 69 1.6Nicaragua 0.97 10 60 -0.2Panamá 3.26 12 84 7.4North AmericaMexico 20.36 2 33 0.3CaribbeanAntigua y Barbuda 0.06 5 58 22.5Aruba y Curacao 0.6 . . .The Bahamas 0.59 8 57 23Barbados 0.33 9 . 19Cuba 0.11 . 19 .Dominica 0.03 6 54 21.1Grenada 0.04 5 48 13.5Guadeloupe . . . .Haiti 0.18 2 55 -1.8Cayman Islands 7.4 . . .Turks and Caicos Islands 0.1 . . .Virgin Islands (USA) . . . .Jamaica 0.17 1 54 13.8Martinique . . . .Puerto Rico (as per USA) . . 92 .Dominican Republic 2.3 4 35 7.1Saint Barthelemy . . . .Saint Kitts and Nevis . . . .Saint Vincent and the Grenadines 0.11 16 56 12.1Saint Lucia 0.08 6 65 23.5Trinidad y Tobago 0.57 3 33 2.1NOLAWORLDFuentes: WB CEPALOTHER INDICATORSREGION-COUNTRY INDICATOR Foreign InvestmentWB
  • 7. Expertia and CYMA offer to be your companys fulcrum for the globalbusiness development in the NOLA regionWhether your objectives are to… Enter new markets in theNorth of Latin America (NOLAregion). Identify business andinvestment opportunities inthe country’s region. Improve commercialaffectivity in the region. Establish partnerships andalliances with enterprises andinstitutions that alreadyoperate in the NOLA-region. Fortify your company’sinternational operations inthe region’s countries.Expertia and CYMA offer…Opportunity and market identification studies,with a detailed risk-benefit analyze.Definition of the best entry strategy to the newmarkets and the preparation of the company’sinternational business plan.Commercial representation and marketingeffort based on a success fee structure.Companionship through the commercialprocess and support during the adaptingprocess to the region’s cultural characteristics.7
  • 8. Expertia and CYMA working methodology is based on the Bi-directionalEnterprise – Opportunity management and deployment8Enterprise withinternationalization objectives:Region’s Opportunities1. Identify the company’sDifferentiating Strength /Attributes.2. Objective and Willingness degreeEvaluation.3. Feasibility Evaluation.4. Signature of Frame contract.5. Planning and Execution actionswith short and mid termmilestones.1. Region / CountriesCharacterization.2. Opportunities Classification.3. Identify the most AttractiveOpportunities.4. Identify European clientsinterested in the opportunity.5. Feasibility Evaluation.6. Signature of Frame contract.7. Planning and Execution actionswith short and mid termmilestones.
  • 9. Internalization and Entry Strategies to the NOLA markets9Internationalizing means finding the most adequate entry strategies with the best cost-efficient relationship to enter a certain foreign market. There are a variety of ways in which acompany can enter a foreign market, amount them are: Direct Exporting: Selling directly throughagent or distributor. Licensing: Transferring the rights ofmarketing or production to a local firm;useful if the local firm has a relativelylarge market share. Franchising: Provide rapid marketexpansion; adequate for a repeatablebusiness model. Partnering: Establish a commercialpartnership with a local company;adequate for particular products. Joint Venture: Creation of a third partycompany by two existing with acommon objective and share risk. Buying a local company: When it is a localrequirement by law, or because it themost adequate strategy due to market andcountry conditions. Piggybacking: Use of an internationalenterprise that already is your localdistributor for your foreign sells. Turnkey Projects: Method use forinternational projects, which is effectivewhen financing is guaranteed by aninternational organization such as theWorld Bank. Greenfield Investment: This process implythe most expensive cost to operate thenew business, but it could be a localrequirement to entry.
  • 10. Aside of our knowledge and local presence, we guarantee thedevelopment of your business in NOLA by covering all key success factorsrequired for each case… Team with extensive and proven experience in NOLA. Valuable network, collaborators, agencies and multilateralinstitutions / organization. Offices in Caracas, Miami and Panama. Office in Spain that allows for close and direct contactwith European clients.10
  • 11. EXPERTIA:Calle Núñez Morgado 5.28036, Madrid -EspañaTel: +34 91 323 59 99www.expertia.comE-mail: contacto.madrid@expertia.comCYMA:2335 NW 107th Ave. Suite MB42. Box 139.Miami, Florida 33172 – USATel: +1 305 592 08 00E-mail: cymabc@cymabc.com11