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Keith Walker - Marketing To Men

by Face, the Co-Creation Agency on Nov 10, 2010

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Keith Walker - Marketing To Men — Presentation Transcript

Keith Walker
Editor of Nuts.co.uk
Men are lazy!
How did we learn that?
Data driven development works
#1 in the UK
Keep it simple
Lead with an image
What did we learn?
They don’t want bad news
Behavior is based on who’s present
Short is better than long
Give them more of what they like
Easy to find
3 pillars
What else did we learn?
The best incentives are based in the real world
Simple is always best
They use different devices at different times of the day
We can shape user decisions (working together)
Thank you