Keith Walker - Marketing To Men
 

Keith Walker - Marketing To Men

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The editor of Nuts.co.uk, Keith Walker, discusses what it takes to succeed in marketing to men.

The editor of Nuts.co.uk, Keith Walker, discusses what it takes to succeed in marketing to men.

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    Keith Walker - Marketing To Men Keith Walker - Marketing To Men Presentation Transcript

    • Keith Walker
      Editor of Nuts.co.uk
    • Men are lazy!
    • How did we learn that?
    • Data driven development works
    • #1 in the UK
    • Keep it simple
    • Lead with an image
    • What did we learn?
      They don’t want bad news
      Behavior is based on who’s present
      Short is better than long
      Give them more of what they like
      Easy to find
      3 pillars
    • What else did we learn?
      The best incentives are based in the real world
      Simple is always best
      They use different devices at different times of the day
      We can shape user decisions (working together)
    • Thank you